What users are saying about
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Top Rated
703 Ratings
54 Ratings

ActiveCampaign

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Top Rated
703 Ratings
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Score 8.8 out of 100
54 Ratings
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Score 5.7 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

HCL Unica

I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up.In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
HCL Unica
WYSIWYG email editor
ActiveCampaign
8.1
HCL Unica
Dynamic content
ActiveCampaign
8.6
HCL Unica
Ability to test dynamic content
ActiveCampaign
8.1
HCL Unica
Landing pages
ActiveCampaign
7.2
HCL Unica
A/B testing
ActiveCampaign
8.7
HCL Unica
Mobile optimization
ActiveCampaign
8.4
HCL Unica
Email deliverability reporting
ActiveCampaign
9.0
HCL Unica
List management
ActiveCampaign
8.9
HCL Unica
Triggered drip sequences
ActiveCampaign
9.3
HCL Unica

Lead Management

ActiveCampaign
8.5
HCL Unica
Lead nurturing
ActiveCampaign
8.8
HCL Unica
Lead scoring and grading
ActiveCampaign
8.3
HCL Unica
Data quality management
ActiveCampaign
8.4
HCL Unica
Automated sales alerts and tasks
ActiveCampaign
8.6
HCL Unica

Campaign Management

ActiveCampaign
8.3
HCL Unica
Calendaring
ActiveCampaign
8.0
HCL Unica
Event/webinar marketing
ActiveCampaign
8.6
HCL Unica

Social Media Marketing

ActiveCampaign
8.6
HCL Unica
Social sharing and campaigns
ActiveCampaign
8.7
HCL Unica
Social profile integration
ActiveCampaign
8.5
HCL Unica

Reporting & Analytics

ActiveCampaign
8.6
HCL Unica
Dashboards
ActiveCampaign
8.7
HCL Unica
Standard reports
ActiveCampaign
8.7
HCL Unica
Custom reports
ActiveCampaign
8.5
HCL Unica

Platform & Infrastructure

ActiveCampaign
8.8
HCL Unica
API
ActiveCampaign
9.0
HCL Unica
Role-based workflow & approvals
ActiveCampaign
8.5
HCL Unica
Customizability
ActiveCampaign
8.7
HCL Unica
Integration with Salesforce.com
ActiveCampaign
8.8
HCL Unica
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
HCL Unica
Integration with SugarCRM
ActiveCampaign
8.8
HCL Unica

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

HCL Unica

  • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
  • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
  • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
  • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
  • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
  • It’s flexibility in the output layouts that it can create.
Eric Bahme | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

HCL Unica

  • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
  • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
  • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
  • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
Tim Biddiscombe | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

HCL Unica

HCL Unica 8.7
Based on 12 answers
There are three main factors to renew a licence:1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool2) It has been proven time and time again that it is a market leader in the space (10 years +)3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
Brent Banning | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

HCL Unica

HCL Unica 8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

HCL Unica

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

HCL Unica

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

HCL Unica

HCL Unica 3.0
Based on 1 answer
I didn't use the Unica support since it is with IBM, only before.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

HCL Unica

HCL Unica 7.2
Based on 2 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

HCL Unica

The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
Gabriel Racine | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

HCL Unica

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

HCL Unica

  • It helps my clients drive their business which in turn, drives more profit for them.
  • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
  • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

HCL Unica

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

HCL Unica Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
HCL Unica
9.0

Likelihood to Renew

ActiveCampaign
9.0
HCL Unica
8.7

Usability

ActiveCampaign
8.2
HCL Unica
8.0

Reliability and Availability

ActiveCampaign
9.1
HCL Unica

Performance

ActiveCampaign
8.6
HCL Unica

Support Rating

ActiveCampaign
6.5
HCL Unica
3.0

In-Person Training

ActiveCampaign
7.3
HCL Unica

Implementation Rating

ActiveCampaign
8.5
HCL Unica
7.2

Scalability

ActiveCampaign
8.8
HCL Unica

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