What users are saying about
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Top Rated
689 Ratings
23 Ratings

ActiveCampaign

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Top Rated
689 Ratings
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Score 8.8 out of 100
23 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Nutshell

This can be used for different industries, healthcare, IT, retail or any company with a customer service line, big or small. if i had to ask, i would say "Do you have any type of filing system that you use?" "anything where you are keeping track of personal/ business information." Do you need access to information on a day to day basis?If they do , then this can be used , especially if you need to keep track of the numbers; we like how we can see if are things going up or down.
Catherine Corass | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Nutshell
WYSIWYG email editor
ActiveCampaign
8.1
Nutshell
Dynamic content
ActiveCampaign
8.5
Nutshell
Ability to test dynamic content
ActiveCampaign
8.0
Nutshell
Landing pages
ActiveCampaign
7.1
Nutshell
A/B testing
ActiveCampaign
8.7
Nutshell
Mobile optimization
ActiveCampaign
8.2
Nutshell
Email deliverability reporting
ActiveCampaign
8.9
Nutshell
List management
ActiveCampaign
8.8
Nutshell
Triggered drip sequences
ActiveCampaign
9.1
Nutshell

Lead Management

ActiveCampaign
8.5
Nutshell
Lead nurturing
ActiveCampaign
8.8
Nutshell
Lead scoring and grading
ActiveCampaign
8.4
Nutshell
Data quality management
ActiveCampaign
8.2
Nutshell
Automated sales alerts and tasks
ActiveCampaign
8.6
Nutshell

Campaign Management

ActiveCampaign
7.9
Nutshell
Calendaring
ActiveCampaign
7.7
Nutshell
Event/webinar marketing
ActiveCampaign
8.1
Nutshell

Social Media Marketing

ActiveCampaign
8.3
Nutshell
Social sharing and campaigns
ActiveCampaign
8.4
Nutshell
Social profile integration
ActiveCampaign
8.1
Nutshell

Reporting & Analytics

ActiveCampaign
8.5
Nutshell
Dashboards
ActiveCampaign
8.5
Nutshell
Standard reports
ActiveCampaign
8.6
Nutshell
Custom reports
ActiveCampaign
8.3
Nutshell

Platform & Infrastructure

ActiveCampaign
8.7
Nutshell
API
ActiveCampaign
8.7
Nutshell
Role-based workflow & approvals
ActiveCampaign
8.4
Nutshell
Customizability
ActiveCampaign
8.6
Nutshell
Integration with Salesforce.com
ActiveCampaign
8.6
Nutshell
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Nutshell
Integration with SugarCRM
ActiveCampaign
8.8
Nutshell

Sales Force Automation

ActiveCampaign
Nutshell
7.4
Customer data management / contact management
ActiveCampaign
Nutshell
9.0
Workflow management
ActiveCampaign
Nutshell
8.2
Territory management
ActiveCampaign
Nutshell
6.0
Opportunity management
ActiveCampaign
Nutshell
9.0
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Nutshell
7.5
Quote & order management
ActiveCampaign
Nutshell
6.7
Interaction tracking
ActiveCampaign
Nutshell
9.5
Channel / partner relationship management
ActiveCampaign
Nutshell
3.0

Customer Service & Support

ActiveCampaign
Nutshell
8.8
Case management
ActiveCampaign
Nutshell
9.7
Call center management
ActiveCampaign
Nutshell
8.0

Marketing Automation

ActiveCampaign
Nutshell
8.2
Lead management
ActiveCampaign
Nutshell
8.5
Email marketing
ActiveCampaign
Nutshell
8.0

CRM Project Management

ActiveCampaign
Nutshell
8.9
Task management
ActiveCampaign
Nutshell
9.0
Reporting
ActiveCampaign
Nutshell
8.8

CRM Reporting & Analytics

ActiveCampaign
Nutshell
8.1
Forecasting
ActiveCampaign
Nutshell
8.0
Pipeline visualization
ActiveCampaign
Nutshell
7.8
Customizable reports
ActiveCampaign
Nutshell
8.6

Customization

ActiveCampaign
Nutshell
8.2
Custom fields
ActiveCampaign
Nutshell
7.7
Custom objects
ActiveCampaign
Nutshell
9.0
Scripting environment
ActiveCampaign
Nutshell
9.0
API for custom integration
ActiveCampaign
Nutshell
7.0

Security

ActiveCampaign
Nutshell
7.5
Single sign-on capability
ActiveCampaign
Nutshell
9.0
Role-based user permissions
ActiveCampaign
Nutshell
6.0

Social CRM

ActiveCampaign
Nutshell
7.8
Social data
ActiveCampaign
Nutshell
7.6
Social engagement
ActiveCampaign
Nutshell
8.0

Integrations with 3rd-party Software

ActiveCampaign
Nutshell
8.0
Marketing automation
ActiveCampaign
Nutshell
8.0
Compensation management
ActiveCampaign
Nutshell
8.0

Platform

ActiveCampaign
Nutshell
7.5
Mobile access
ActiveCampaign
Nutshell
7.5

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Nutshell

  • Customization - we are able to make Nutshell make the most sense for our company and processes
  • Scheduling - the ability to set tasks allows us to never forget a follow-up call or email
  • Tags - allow us to prioritize leads and segment our customers and potential customers
  • Communication - the ability to tag colleagues in notes for callbacks or updates to accounts is very helpful to keep everyone on the same page
  • Email History - being able to blind copy all our email communication to Nutshell, allows us to have email threads and notes all in one place
Jennifer Callaghan | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Nutshell

  • SWOT analysis --- currently we put this in as custom fields but they don't link up at all and are hard to read/navigate. We also use the custom fields for other information we want to capture. It would be nice to build those in so they can show the info as bullet points or something --- currently paragraph form and hard to find things at a glance.
  • Funnel could use some work. Only shows how many leads are currently in that part of the pipeline which doesn't give us a good historical comparison.
Laci Fitch | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Nutshell

Nutshell 10.0
Based on 1 answer
This is perfect for a small business / Home based business with SaaS. Nutshell constantly adds new features and the price is much better than more robust software like Salesforce.
Dan Aylward | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Nutshell

Nutshell 9.0
Based on 1 answer
Very easy to use, great for small office
Dan Aylward | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Nutshell

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Nutshell

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.6
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Nutshell

Nutshell 9.5
Based on 2 answers
Nutshell's support team has always been great and they tend to go above and beyond. They are polite, friendly, personable and great listeners. They are also great about sending follow up emails too.
Jennifer Callaghan | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Nutshell

Nutshell 8.0
Based on 2 answers
Implementation is difficult everytime but this was relatively simple due to the small amount of data we moved
Dan Aylward | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Nutshell

Well, my team had trials for these others and they all prefer Nutshell for different reasons. I prefer it as I need a user-friendly software to help me out as I am not a big tech guy. I have heard others in the office say things like they like the way activities are scheduled better, or the way nothing ever gets accidentally erased if they hard crash or power goes out.
Gregory Palenschat | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Nutshell

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Nutshell

  • Nutshell's mobility has provided significant ROI for me since we've started using the CRM. I've been able to provide immediate feedback to clients, schedule meetings from the field with confidence, and much more.
  • Nutshell's tagging features have helped us craft custom mailing/email lists. We struggled to do this in the past.
Phil Curtolo | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Nutshell

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Nutshell Editions & Modules

Edition
Starter$201
Pro$351
Pro+$701
  1. per user, per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Nutshell
8.6

Likelihood to Renew

ActiveCampaign
9.1
Nutshell
10.0

Usability

ActiveCampaign
8.1
Nutshell
9.0

Reliability and Availability

ActiveCampaign
9.1
Nutshell

Performance

ActiveCampaign
8.6
Nutshell

Support Rating

ActiveCampaign
6.6
Nutshell
9.5

In-Person Training

ActiveCampaign
7.3
Nutshell

Implementation Rating

ActiveCampaign
8.5
Nutshell
8.0

Scalability

ActiveCampaign
8.8
Nutshell

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