What users are saying about
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Top Rated
838 Ratings
26 Ratings

ActiveCampaign

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Top Rated
838 Ratings
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Score 8.5 out of 100
26 Ratings
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Score 8.8 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.4

    ActiveCampaign

    84%

    Nutshell

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    8.0
    80%
    555 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.2
    82%
    492 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.1
    81%
    446 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    317 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    360 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    503 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    647 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    623 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.0
    90%
    550 Ratings
    N/A
    0 Ratings

    Lead Management

    8.6

    ActiveCampaign

    86%

    Nutshell

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    8.8
    88%
    470 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.5
    85%
    343 Ratings
    N/A
    0 Ratings

    Data quality management

    8.5
    85%
    385 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.6
    86%
    340 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.4

    ActiveCampaign

    84%

    Nutshell

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    278 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.5
    85%
    271 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.5

    ActiveCampaign

    85%

    Nutshell

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.6
    86%
    244 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.4
    84%
    239 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    Nutshell

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    571 Ratings
    N/A
    0 Ratings

    Standard reports

    8.7
    87%
    558 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    360 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.7

    ActiveCampaign

    87%

    Nutshell

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    374 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.3
    83%
    253 Ratings
    N/A
    0 Ratings

    Customizability

    8.6
    86%
    395 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.7
    87%
    85 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.8
    88%
    55 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.7
    87%
    51 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.4

    Nutshell

    74%
    Nutshell CRM ranks higher in 8/8 features

    Customer data management / contact management

    N/A
    0 Ratings
    9.0
    90%
    10 Ratings

    Workflow management

    N/A
    0 Ratings
    8.3
    83%
    9 Ratings

    Territory management

    N/A
    0 Ratings
    6.0
    60%
    6 Ratings

    Opportunity management

    N/A
    0 Ratings
    9.0
    90%
    7 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    7.5
    75%
    11 Ratings

    Quote & order management

    N/A
    0 Ratings
    6.7
    67%
    6 Ratings

    Interaction tracking

    N/A
    0 Ratings
    9.5
    95%
    9 Ratings

    Channel / partner relationship management

    N/A
    0 Ratings
    3.0
    30%
    1 Rating

    Customer Service & Support

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.8

    Nutshell

    88%
    Nutshell CRM ranks higher in 2/2 features

    Case management

    N/A
    0 Ratings
    9.7
    97%
    5 Ratings

    Call center management

    N/A
    0 Ratings
    8.0
    80%
    4 Ratings

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.3

    Nutshell

    83%
    Nutshell CRM ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    8.5
    85%
    9 Ratings

    Email marketing

    N/A
    0 Ratings
    8.0
    80%
    8 Ratings

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.9

    Nutshell

    89%
    Nutshell CRM ranks higher in 2/2 features

    Task management

    N/A
    0 Ratings
    9.0
    90%
    8 Ratings

    Reporting

    N/A
    0 Ratings
    8.8
    88%
    7 Ratings

    CRM Reporting & Analytics

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.1

    Nutshell

    81%
    Nutshell CRM ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    8.0
    80%
    8 Ratings

    Pipeline visualization

    N/A
    0 Ratings
    7.8
    78%
    10 Ratings

    Customizable reports

    N/A
    0 Ratings
    8.6
    86%
    10 Ratings

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.2

    Nutshell

    82%
    Nutshell CRM ranks higher in 4/4 features

    Custom fields

    N/A
    0 Ratings
    7.7
    77%
    8 Ratings

    Custom objects

    N/A
    0 Ratings
    9.0
    90%
    5 Ratings

    Scripting environment

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    API for custom integration

    N/A
    0 Ratings
    7.0
    70%
    4 Ratings

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.5

    Nutshell

    75%
    Nutshell CRM ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Role-based user permissions

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Social CRM

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.8

    Nutshell

    78%
    Nutshell CRM ranks higher in 2/2 features

    Social data

    N/A
    0 Ratings
    7.6
    76%
    7 Ratings

    Social engagement

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Integrations with 3rd-party Software

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.0

    Nutshell

    80%
    Nutshell CRM ranks higher in 2/2 features

    Marketing automation

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Compensation management

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.5

    Nutshell

    75%
    Nutshell CRM ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    7.5
    75%
    11 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 1 area: Implementation Rating
    • Nutshell CRM is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating

    Likelihood to Recommend

    9.0

    ActiveCampaign

    90%
    642 Ratings
    9.8

    Nutshell

    98%
    11 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings
    10.0

    Nutshell

    100%
    1 Rating

    Usability

    8.2

    ActiveCampaign

    82%
    34 Ratings
    9.0

    Nutshell

    90%
    1 Rating

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    Nutshell

    N/A
    0 Ratings

    Performance

    6.7

    ActiveCampaign

    67%
    4 Ratings

    Nutshell

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    38 Ratings
    9.5

    Nutshell

    95%
    2 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    Nutshell

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings
    8.0

    Nutshell

    80%
    2 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Nutshell

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    Nutshell

    N/A
    0 Ratings

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings

    Nutshell

    N/A
    0 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    Nutshell

    N/A
    0 Ratings

    Vendor pre-sale

    7.3

    ActiveCampaign

    73%
    3 Ratings

    Nutshell

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
    However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
    Read full review

    Nutshell, Inc.

    This can be used for different industries, healthcare, IT, retail or any company with a customer service line, big or small. if i had to ask, i would say "Do you have any type of filing system that you use?" "anything where you are keeping track of personal/ business information." Do you need access to information on a day to day basis? If they do , then this can be used , especially if you need to keep track of the numbers; we like how we can see if are things going up or down.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    Nutshell, Inc.

    • Customization - we are able to make Nutshell make the most sense for our company and processes
    • Scheduling - the ability to set tasks allows us to never forget a follow-up call or email
    • Tags - allow us to prioritize leads and segment our customers and potential customers
    • Communication - the ability to tag colleagues in notes for callbacks or updates to accounts is very helpful to keep everyone on the same page
    • Email History - being able to blind copy all our email communication to Nutshell, allows us to have email threads and notes all in one place
    Read full review

    Cons

    ActiveCampaign

    • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
    • It could be a little bit easier to find pricing online.
    • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
    Read full review

    Nutshell, Inc.

    • SWOT analysis --- currently we put this in as custom fields but they don't link up at all and are hard to read/navigate. We also use the custom fields for other information we want to capture. It would be nice to build those in so they can show the info as bullet points or something --- currently paragraph form and hard to find things at a glance.
    • Funnel could use some work. Only shows how many leads are currently in that part of the pipeline which doesn't give us a good historical comparison.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Nutshell

    Starting Price

    $20 per user, per month

    Editions & Modules

    Nutshell editions and modules pricing
    EditionModules
    Starter201
    Pro352
    Pro+703

    Footnotes

    1. per user, per month
    2. per user, per month
    3. per user, per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Nutshell, Inc.

    This is perfect for a small business / Home based business with SaaS. Nutshell constantly adds new features and the price is much better than more robust software like Salesforce.
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Nutshell, Inc.

    Very easy to use, great for small office
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Nutshell, Inc.

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Nutshell, Inc.

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Nutshell, Inc.

    Nutshell's support team has always been great and they tend to go above and beyond. They are polite, friendly, personable and great listeners. They are also great about sending follow up emails too.
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Nutshell, Inc.

    Implementation is difficult everytime but this was relatively simple due to the small amount of data we moved
    Read full review

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Nutshell, Inc.

    Well, my team had trials for these others and they all prefer Nutshell for different reasons. I prefer it as I need a user-friendly software to help me out as I am not a big tech guy. I have heard others in the office say things like they like the way activities are scheduled better, or the way nothing ever gets accidentally erased if they hard crash or power goes out.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Nutshell, Inc.

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Nutshell, Inc.

    • Nutshell's mobility has provided significant ROI for me since we've started using the CRM. I've been able to provide immediate feedback to clients, schedule meetings from the field with confidence, and much more.
    • Nutshell's tagging features have helped us craft custom mailing/email lists. We struggled to do this in the past.
    Read full review

    Screenshots

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