What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
843 Ratings
3 Ratings

ActiveCampaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
843 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.4

    ActiveCampaign

    84%

    RedHorse CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    560 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.2
    82%
    497 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.1
    81%
    451 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    322 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    363 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    507 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    652 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    627 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    554 Ratings
    N/A
    0 Ratings

    Lead Management

    8.6

    ActiveCampaign

    86%

    RedHorse CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    8.8
    88%
    474 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.4
    84%
    347 Ratings
    N/A
    0 Ratings

    Data quality management

    8.5
    85%
    389 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.5
    85%
    344 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.4

    ActiveCampaign

    84%

    RedHorse CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    281 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.5
    85%
    273 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveCampaign

    86%

    RedHorse CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.7
    87%
    245 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.4
    84%
    242 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    RedHorse CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    576 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    563 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    364 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.8

    ActiveCampaign

    88%

    RedHorse CRM

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    377 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.3
    83%
    257 Ratings
    N/A
    0 Ratings

    Customizability

    8.7
    87%
    398 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.8
    88%
    85 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    55 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    51 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.1

    RedHorse CRM

    91%
    RedHorse CRM ranks higher in 8/8 features

    Customer data management / contact management

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Workflow management

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Territory management

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Opportunity management

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Contract management

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Quote & order management

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Interaction tracking

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Customer Service & Support

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.2

    RedHorse CRM

    82%
    RedHorse CRM ranks higher in 3/3 features

    Case management

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Call center management

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Help desk management

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Marketing Automation

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.6

    RedHorse CRM

    86%
    RedHorse CRM ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Email marketing

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    CRM Project Management

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.1

    RedHorse CRM

    91%
    RedHorse CRM ranks higher in 3/3 features

    Task management

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Billing and invoicing management

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Reporting

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    CRM Reporting & Analytics

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.3

    RedHorse CRM

    73%
    RedHorse CRM ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Pipeline visualization

    N/A
    0 Ratings
    4.5
    45%
    1 Rating

    Customizable reports

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Customization

    ActiveCampaign

    Feature Set Not Supported
    N/A
    8.6

    RedHorse CRM

    86%
    RedHorse CRM ranks higher in 4/4 features

    Custom fields

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Custom objects

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Scripting environment

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    API for custom integration

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Social CRM

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.4

    RedHorse CRM

    64%
    RedHorse CRM ranks higher in 2/2 features

    Social data

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Social engagement

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Integrations with 3rd-party Software

    ActiveCampaign

    Feature Set Not Supported
    N/A
    6.8

    RedHorse CRM

    68%
    RedHorse CRM ranks higher in 2/2 features

    Marketing automation

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Compensation management

    N/A
    0 Ratings
    4.5
    45%
    1 Rating

    Platform

    ActiveCampaign

    Feature Set Not Supported
    N/A
    7.3

    RedHorse CRM

    73%
    RedHorse CRM ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Security

    ActiveCampaign

    Feature Set Not Supported
    N/A
    9.1

    RedHorse CRM

    91%
    RedHorse CRM ranks higher in 1/1 features

    Role-based user permissions

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Attribute Ratings

    • RedHorse CRM is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.0

    ActiveCampaign

    90%
    647 Ratings
    9.1

    RedHorse CRM

    91%
    1 Rating

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings

    RedHorse CRM

    N/A
    0 Ratings

    Usability

    8.2

    ActiveCampaign

    82%
    34 Ratings

    RedHorse CRM

    N/A
    0 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings

    RedHorse CRM

    N/A
    0 Ratings

    Performance

    6.7

    ActiveCampaign

    67%
    4 Ratings

    RedHorse CRM

    N/A
    0 Ratings

    Support Rating

    6.0

    ActiveCampaign

    60%
    38 Ratings

    RedHorse CRM

    N/A
    0 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating

    RedHorse CRM

    N/A
    0 Ratings

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings

    RedHorse CRM

    N/A
    0 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings

    RedHorse CRM

    N/A
    0 Ratings

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings

    RedHorse CRM

    N/A
    0 Ratings

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings

    RedHorse CRM

    N/A
    0 Ratings

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings

    RedHorse CRM

    N/A
    0 Ratings

    Vendor pre-sale

    7.3

    ActiveCampaign

    73%
    3 Ratings

    RedHorse CRM

    N/A
    0 Ratings

    Likelihood to Recommend

    ActiveCampaign

    ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
    However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
    Read full review

    RedHorse Systems

    RedHorse CRM is not well suited for organizations that need full web access. It is not currently a SaaS application but can be used with Amazon and similar hosted servers.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    RedHorse Systems

    • Customer information management - retain complete information about the client, their company, social media conversations, product ownership and so on.
    • Sales process drive and automation - integrates with Constant Contact to provide marketing support for your sales team.
    • Customer support (Ticketing) - complete time and technology management. Know how many issues are arising and the response time to solutions. Create knowledge base as issues are resolved.
    • Integration to QuickBooks - Connects directly to QuickBooks in a manner that is solid and easy to use while maintaining security. Your sales and support team sees just what they need to see.
    Read full review

    Cons

    ActiveCampaign

    • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
    • It could be a little bit easier to find pricing online.
    • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
    Read full review

    RedHorse Systems

    • Really RedHorse is so full featured that it has few areas that need improvement. One feature that is not present but will be addressed in the future is true SaaS implementations.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    RedHorse CRM

    Starting Price

    $9 Per Seat per Month

    Editions & Modules

    RedHorse CRM editions and modules pricing
    EditionModules
    RedHorse CRM Complete Edition$441
    RedHorse CRM Essential Edition$292
    RedHorse CRM Core Edition$93
    RedHorse Mobile$104

    Footnotes

    1. Per Seat per Month
    2. Per Seat per Month
    3. Per Seat per Month
    4. Per Seat per Month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional $895

    Additional Details

    Each edition is available as a perpetual license.

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    RedHorse Systems

    No answers on this topic

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    RedHorse Systems

    No answers on this topic

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    RedHorse Systems

    No answers on this topic

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    RedHorse Systems

    No answers on this topic

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    RedHorse Systems

    No answers on this topic

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    RedHorse Systems

    No answers on this topic

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    RedHorse Systems

    As a CRM systems provider for 25+ years we have worked with a number of CRM products but so far none have the complete feature set like RedHorse. Salesforce.com gets very expensive for clients very quickly even though it is a good product. MS Dynamics CRM is a reasonable system but is very complex and expensive to maintain and/or customize. RedHorse provides the best of both along with the ease of use and non-complex customization.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    RedHorse Systems

    No answers on this topic

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    RedHorse Systems

    • RedHorse allows our team to focus on producing results for clients in a prompt and accurate manner.
    • Information is always available and the system is quick so our team and our clients appreciate the application.
    • Quoting a client is a breeze and the system is flexible.
    Read full review

    Screenshots

    Add comparison