ActiveCampaign vs. RedHorse CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 7.8 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$15
per month
RedHorse CRM
Score 8.0 out of 10
Small Businesses (1-50 employees)
RedHorse CRM is an all-in-one CRM for small businesses with end-to-end business management. This solution includes Quoting, Customer Service, Project Management, QuickBooks integration, Campaign Management, Constant Contact integration, Credit Card Processing. It is a completely configurable on-premise windows application that includes a mobile version for phone or web.
$9
Per Seat per Month
Pricing
ActiveCampaignRedHorse CRM
Editions & Modules
Starter
$15
per month
Plus
$49
per month
Pro
$79
per month
Enterprise
$145
per month
RedHorse CRM Core Edition
$9
Per Seat per Month
RedHorse Mobile
$10
Per Seat per Month
RedHorse CRM Essential Edition
$29
Per Seat per Month
RedHorse CRM Complete Edition
$44
Per Seat per Month
Offerings
Pricing Offerings
ActiveCampaignRedHorse CRM
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$895 per 5 users
Additional DetailsNo matter what plan you choose, our services are designed to help you get the most out of your investment — so you can focus on running your business. ActiveCampaign services included in all plan tiers: ActiveTraining Community access Contact migration Customer enablement workshops Video tutorials Chat and ticket support Knowledge base & help guidesEach edition is available as a perpetual license.
More Pricing Information
Community Pulse
ActiveCampaignRedHorse CRM
Top Pros
Top Cons
Features
ActiveCampaignRedHorse CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
9.0
665 Ratings
15% above category average
RedHorse CRM
-
Ratings
WYSIWYG email editor9.6582 Ratings00 Ratings
Dynamic content9.2521 Ratings00 Ratings
Ability to test dynamic content8.8472 Ratings00 Ratings
Landing pages7.9339 Ratings00 Ratings
A/B testing9.4381 Ratings00 Ratings
Mobile optimization9.4527 Ratings00 Ratings
Email deliverability reporting7.0632 Ratings00 Ratings
List management9.7651 Ratings00 Ratings
Triggered drip sequences9.8574 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.3
525 Ratings
7% above category average
RedHorse CRM
-
Ratings
Lead nurturing automation9.4492 Ratings00 Ratings
Lead scoring and grading8.0360 Ratings00 Ratings
Data quality management9.4402 Ratings00 Ratings
Automated sales alerts and tasks9.4356 Ratings00 Ratings
Lead segmentation and distribution5.52 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.7
374 Ratings
24% above category average
RedHorse CRM
-
Ratings
Calendaring9.7295 Ratings00 Ratings
Event/webinar marketing9.6286 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.6
287 Ratings
24% above category average
RedHorse CRM
-
Ratings
Social sharing and campaigns9.7254 Ratings00 Ratings
Social profile integration9.6250 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.4
628 Ratings
12% above category average
RedHorse CRM
-
Ratings
Dashboards8.0598 Ratings00 Ratings
Standard reports8.0585 Ratings00 Ratings
Custom reports9.3377 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.3
492 Ratings
20% above category average
RedHorse CRM
-
Ratings
API9.6391 Ratings00 Ratings
Role-based workflow & approvals9.4267 Ratings00 Ratings
Customizability9.5420 Ratings00 Ratings
Integration with Salesforce.com9.592 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.860 Ratings00 Ratings
Integration with SugarCRM9.856 Ratings00 Ratings
Third-party software integrations7.621 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
ActiveCampaign
-
Ratings
RedHorse CRM
9.1
1 Ratings
17% above category average
Customer data management / contact management00 Ratings9.11 Ratings
Workflow management00 Ratings9.11 Ratings
Territory management00 Ratings9.11 Ratings
Opportunity management00 Ratings9.11 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings9.11 Ratings
Contract management00 Ratings9.11 Ratings
Quote & order management00 Ratings9.11 Ratings
Interaction tracking00 Ratings9.11 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
ActiveCampaign
-
Ratings
RedHorse CRM
8.2
1 Ratings
9% above category average
Case management00 Ratings9.11 Ratings
Call center management00 Ratings6.41 Ratings
Help desk management00 Ratings9.11 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
ActiveCampaign
-
Ratings
RedHorse CRM
8.6
1 Ratings
13% above category average
Lead management00 Ratings8.21 Ratings
Email marketing00 Ratings9.11 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
ActiveCampaign
-
Ratings
RedHorse CRM
9.1
1 Ratings
18% above category average
Task management00 Ratings9.11 Ratings
Billing and invoicing management00 Ratings9.11 Ratings
Reporting00 Ratings9.11 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
ActiveCampaign
-
Ratings
RedHorse CRM
7.3
1 Ratings
4% below category average
Forecasting00 Ratings8.21 Ratings
Pipeline visualization00 Ratings4.51 Ratings
Customizable reports00 Ratings9.11 Ratings
Customization
Comparison of Customization features of Product A and Product B
ActiveCampaign
-
Ratings
RedHorse CRM
8.6
1 Ratings
13% above category average
Custom fields00 Ratings9.11 Ratings
Custom objects00 Ratings9.11 Ratings
Scripting environment00 Ratings9.11 Ratings
API for custom integration00 Ratings7.31 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
ActiveCampaign
-
Ratings
RedHorse CRM
6.4
1 Ratings
13% below category average
Social data00 Ratings6.41 Ratings
Social engagement00 Ratings6.41 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
ActiveCampaign
-
Ratings
RedHorse CRM
6.8
1 Ratings
5% below category average
Marketing automation00 Ratings9.11 Ratings
Compensation management00 Ratings4.51 Ratings
Platform
Comparison of Platform features of Product A and Product B
ActiveCampaign
-
Ratings
RedHorse CRM
7.3
1 Ratings
3% below category average
Mobile access00 Ratings7.31 Ratings
Security
Comparison of Security features of Product A and Product B
ActiveCampaign
-
Ratings
RedHorse CRM
9.1
1 Ratings
9% above category average
Role-based user permissions00 Ratings9.11 Ratings
Best Alternatives
ActiveCampaignRedHorse CRM
Small Businesses
Vbout
Vbout
Score 9.7 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignRedHorse CRM
Likelihood to Recommend
7.6
(677 ratings)
9.1
(1 ratings)
Likelihood to Renew
8.5
(25 ratings)
-
(0 ratings)
Usability
7.8
(38 ratings)
-
(0 ratings)
Availability
9.1
(5 ratings)
-
(0 ratings)
Performance
7.1
(5 ratings)
-
(0 ratings)
Support Rating
1.3
(41 ratings)
-
(0 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
8.7
(14 ratings)
-
(0 ratings)
Configurability
6.4
(4 ratings)
-
(0 ratings)
Ease of integration
9.0
(4 ratings)
-
(0 ratings)
Product Scalability
1.2
(5 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.2
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignRedHorse CRM
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
Read full review
RedHorse Systems
RedHorse CRM is not well suited for organizations that need full web access. It is not currently a SaaS application but can be used with Amazon and similar hosted servers.
Read full review
Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
RedHorse Systems
  • Customer information management - retain complete information about the client, their company, social media conversations, product ownership and so on.
  • Sales process drive and automation - integrates with Constant Contact to provide marketing support for your sales team.
  • Customer support (Ticketing) - complete time and technology management. Know how many issues are arising and the response time to solutions. Create knowledge base as issues are resolved.
  • Integration to QuickBooks - Connects directly to QuickBooks in a manner that is solid and easy to use while maintaining security. Your sales and support team sees just what they need to see.
Read full review
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
RedHorse Systems
  • Really RedHorse is so full featured that it has few areas that need improvement. One feature that is not present but will be addressed in the future is true SaaS implementations.
Read full review
Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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RedHorse Systems
No answers on this topic
Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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RedHorse Systems
No answers on this topic
Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review
RedHorse Systems
No answers on this topic
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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RedHorse Systems
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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RedHorse Systems
No answers on this topic
Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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RedHorse Systems
No answers on this topic
Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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RedHorse Systems
As a CRM systems provider for 25+ years we have worked with a number of CRM products but so far none have the complete feature set like RedHorse. Salesforce.com gets very expensive for clients very quickly even though it is a good product. MS Dynamics CRM is a reasonable system but is very complex and expensive to maintain and/or customize. RedHorse provides the best of both along with the ease of use and non-complex customization.
Read full review
Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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RedHorse Systems
No answers on this topic
Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
Read full review
RedHorse Systems
  • RedHorse allows our team to focus on producing results for clients in a prompt and accurate manner.
  • Information is always available and the system is quick so our team and our clients appreciate the application.
  • Quoting a client is a breeze and the system is flexible.
Read full review
ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

RedHorse CRM Screenshots

Screenshot of RedHorse can manage your calendar for you, including scheduling for multiple users and multiple contacts.Screenshot of View, add, edit, call, email, map. Manage all of your accounts and contacts. Search your contact list or use Favorites.