What users are saying about
4 Ratings
7 Ratings
4 Ratings
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Score 5 out of 100
7 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Adzooma

This tool helps in productivity in managing PPC accounts. It allows you to easily track your accounts and campaigns. You can change between your accounts quickly without logging in/out. It helps automate your Google ad campaigns. It is recommended for PPC ad agencies. It is an easy tool to use and navigate through
Newaz Chowdhury | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Adzooma
WYSIWYG email editor
ActiveDEMAND
9.2
Adzooma
Dynamic content
ActiveDEMAND
9.6
Adzooma
Ability to test dynamic content
ActiveDEMAND
9.6
Adzooma
Landing pages
ActiveDEMAND
9.0
Adzooma
A/B testing
ActiveDEMAND
9.6
Adzooma
Mobile optimization
ActiveDEMAND
9.6
Adzooma
Email deliverability reporting
ActiveDEMAND
9.6
Adzooma
List management
ActiveDEMAND
9.2
Adzooma
Triggered drip sequences
ActiveDEMAND
9.6
Adzooma

Lead Management

ActiveDEMAND
9.0
Adzooma
Lead nurturing
ActiveDEMAND
9.6
Adzooma
Lead scoring and grading
ActiveDEMAND
9.0
Adzooma
Data quality management
ActiveDEMAND
8.6
Adzooma
Automated sales alerts and tasks
ActiveDEMAND
8.6
Adzooma

Campaign Management

ActiveDEMAND
9.4
Adzooma
Calendaring
ActiveDEMAND
9.6
Adzooma
Event/webinar marketing
ActiveDEMAND
9.2
Adzooma

Social Media Marketing

ActiveDEMAND
8.6
Adzooma
Social sharing and campaigns
ActiveDEMAND
8.6
Adzooma
Social profile integration
ActiveDEMAND
8.6
Adzooma

Reporting & Analytics

ActiveDEMAND
9.2
Adzooma
Dashboards
ActiveDEMAND
8.8
Adzooma
Standard reports
ActiveDEMAND
9.2
Adzooma
Custom reports
ActiveDEMAND
9.6
Adzooma

Platform & Infrastructure

ActiveDEMAND
9.6
Adzooma
API
ActiveDEMAND
9.0
Adzooma
Role-based workflow & approvals
ActiveDEMAND
9.0
Adzooma
Customizability
ActiveDEMAND
9.6
Adzooma
Integration with Salesforce.com
ActiveDEMAND
10.0
Adzooma
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Adzooma
Integration with SugarCRM
ActiveDEMAND
10.0
Adzooma

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Adzooma

  • Better analytics
  • Automation for campaign settings
  • More ad platforms in 1 dashboard
Jorge Edel Aguilar Avendaño | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Adzooma

  • Data pulled from accounts isn't always accurate.
  • Tool can be buggy/glitchy.
  • Onboarding can be better.
  • Allow more accounts/users.
Newaz Chowdhury | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Adzooma

Adzooma 8.0
Based on 2 answers
Adzooma has a solid team but their team works in UK time zone so it's hard to get in touch with them. Usually, they are helpful but sometimes they're not. They won't know what problems you have and might ignore you on that. Their support has been decent in updating and fixing bugs at a good rate.
Newaz Chowdhury | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Adzooma

No answers on this topic

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Adzooma

  • Saved on ad spent
  • Automation to avoid spending too much
Jorge Edel Aguilar Avendaño | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Adzooma

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adzooma Editions & Modules

Edition
Pilot$19.001
Advanced Pilot$49.002
Rocket Pilot$99.003
  1. per user/month - up to $1000 a month on ad spend
  2. per user/month - up to $10,000 a month on ad spend
  3. per user/month - up to $100,000 a month on ad spend
Additional Pricing Details
Our pricing is based on your combined monthly Google Ads and Facebook Ads spend. There are no long-term contracts and you can cancel anytime.

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Adzooma
9.4

Support Rating

ActiveDEMAND
Adzooma
8.0

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