What users are saying about
4 Ratings
77 Ratings
4 Ratings
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Score 5.1 out of 100
77 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

AWeber

AWeber is best suited for small to midsized B2B companies and smaller ecommerce suppliers who don't have huge mailing lists (20,000 or fewer subscribers) and don't need sophisticated automation sequences or personalization. Because of its pricing model (based on subscribers, but no limit on emails) it's great for vendors who do multiple mailings each month but to a reasonably small list. Larger companies will likely look for a more sophisticated offering or bring this in-house with marketing automation software.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
AWeber
8.2
WYSIWYG email editor
ActiveDEMAND
9.2
AWeber
8.4
Dynamic content
ActiveDEMAND
9.6
AWeber
Ability to test dynamic content
ActiveDEMAND
9.6
AWeber
Landing pages
ActiveDEMAND
9.0
AWeber
A/B testing
ActiveDEMAND
9.6
AWeber
6.2
Mobile optimization
ActiveDEMAND
9.6
AWeber
8.5
Email deliverability reporting
ActiveDEMAND
9.6
AWeber
9.6
List management
ActiveDEMAND
9.2
AWeber
8.5
Triggered drip sequences
ActiveDEMAND
9.6
AWeber
8.3

Lead Management

ActiveDEMAND
9.0
AWeber
Lead nurturing
ActiveDEMAND
9.6
AWeber
Lead scoring and grading
ActiveDEMAND
9.0
AWeber
Data quality management
ActiveDEMAND
8.6
AWeber
Automated sales alerts and tasks
ActiveDEMAND
8.6
AWeber

Campaign Management

ActiveDEMAND
9.4
AWeber
Calendaring
ActiveDEMAND
9.6
AWeber
Event/webinar marketing
ActiveDEMAND
9.2
AWeber

Social Media Marketing

ActiveDEMAND
8.6
AWeber
Social sharing and campaigns
ActiveDEMAND
8.6
AWeber
Social profile integration
ActiveDEMAND
8.6
AWeber

Reporting & Analytics

ActiveDEMAND
9.2
AWeber
8.3
Dashboards
ActiveDEMAND
8.8
AWeber
8.4
Standard reports
ActiveDEMAND
9.2
AWeber
8.7
Custom reports
ActiveDEMAND
9.6
AWeber
8.0

Platform & Infrastructure

ActiveDEMAND
9.6
AWeber
API
ActiveDEMAND
9.0
AWeber
Role-based workflow & approvals
ActiveDEMAND
9.0
AWeber
Customizability
ActiveDEMAND
9.6
AWeber
Integration with Salesforce.com
ActiveDEMAND
10.0
AWeber
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
AWeber
Integration with SugarCRM
ActiveDEMAND
10.0
AWeber

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

AWeber

  • Aweber manages mailing lists particularly well. By this I mean that it handles subscribe and unsubscribe requests automatically, so you never have to worry about annoying people by accidentally sending them information they opted out of.
  • Aweber provides reliable scheduling of messages. This works for newsletters that you want to write and schedule in advance as well as auto-responder sequences that you create for a specific campaign. It also connects directly to your blog and social media profiles so that you can post in one location and have it show up on all your profiles. That's really handy!
  • Aweber provides detailed analytics for all of your broadcasted messages without overcomplicating things. You can easily see who received, opened, and clicked the links within your messages, so that you can consistently refine your marketing efforts.
  • Aweber is also affordable. Some mailing list applications cost an arm and leg, but Aweber can easily fit into just about any budget. It's reasonable cost also allows it to pay for itself very quickly.
Greg Dungan | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

AWeber

  • Aweber's drag and drop email designer could be a little easier to use.
  • It is difficult to design templates for the casual user, they almost always need help.
  • The user interface is a little friendlier to a techy than a noobie. MailChimp is much easier to use but I would NEVER recommend MailChimp for serious marketers.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

AWeber

AWeber 6.8
Based on 6 answers
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
Nichol Skaggs | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

AWeber

AWeber 7.3
Based on 2 answers
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
Yvonne Herbst | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

AWeber

AWeber 9.1
Based on 2 answers
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
Yvonne Herbst | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

AWeber

AWeber is exact in between of Eloqua and Mailchimp. It has more options and functionality then Mail chimp, but it is lighter (not as coding heavy) than Eloqua. This is a good fit if you are in the walk phase of your email strategy and have a database under 2MM
coll kirk | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

AWeber

  • If the campaign is well designed in the first place, ROI is immediate.
  • Occasionally, when we do test runs, we find AWeber can even show us ways we can make our campaign even better, or catch something we had not foreseen.
Jackie Bassett | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

AWeber

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

AWeber Editions & Modules

Edition
AWeber Free$01
AWeber ProStarting at $19
  1. Up to 500 subscribers & 3,000 email sends per month
Additional Pricing Details
AWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Pro Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $19/mo. Additional savings are available by paying quarterly or annually.

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
AWeber
8.6

Likelihood to Renew

ActiveDEMAND
AWeber
6.8

Usability

ActiveDEMAND
AWeber
7.3

Support Rating

ActiveDEMAND
AWeber
9.1

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