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3 Ratings
55 Ratings
3 Ratings
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Score 10 out of 101
55 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
No photo available

AWeber

If you are looking for a reliable, easy to use, sophisticated auto responder service with a good track record, look no farther than Aweber. Their email deliverability, tools, automation and segmenting are excellent. While their user interface and email editor could stand some improvement, just about anyone should be able to get a decent looking newsletter and emails right out of the box. However, if you are looking for more automation, tags and segmenting, theirs is just developing and you might find a better fit with ActiveCampaign or Infusionsoft.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
AWeber
7.3
WYSIWYG email editor
ActiveDEMAND
9.2
AWeber
7.0
Dynamic content
ActiveDEMAND
9.6
AWeber
Ability to test dynamic content
ActiveDEMAND
9.6
AWeber
Landing pages
ActiveDEMAND
9.0
AWeber
A/B testing
ActiveDEMAND
9.6
AWeber
6.4
Mobile optimization
ActiveDEMAND
9.6
AWeber
6.5
Email deliverability
ActiveDEMAND
9.6
AWeber
9.0
List management
ActiveDEMAND
9.2
AWeber
7.5
Triggered drip sequences
ActiveDEMAND
9.6
AWeber
7.7

Lead Management

ActiveDEMAND
9.0
AWeber
Lead nurturing
ActiveDEMAND
9.6
AWeber
Lead scoring and grading
ActiveDEMAND
9.0
AWeber
Data quality management
ActiveDEMAND
8.6
AWeber
Automated sales alerts and tasks
ActiveDEMAND
8.6
AWeber

Campaign Management

ActiveDEMAND
9.4
AWeber
Calendaring
ActiveDEMAND
9.6
AWeber
Event/webinar marketing
ActiveDEMAND
9.2
AWeber

Social Media Marketing

ActiveDEMAND
8.6
AWeber
Social sharing and campaigns
ActiveDEMAND
8.6
AWeber
Social profile integration
ActiveDEMAND
8.6
AWeber

Reporting & Analytics

ActiveDEMAND
9.2
AWeber
7.7
Dashboards
ActiveDEMAND
8.8
AWeber
7.4
Standard reports
ActiveDEMAND
9.2
AWeber
8.2
Custom reports
ActiveDEMAND
9.6
AWeber
7.6

Platform & Infrastructure

ActiveDEMAND
9.6
AWeber
API
ActiveDEMAND
9.0
AWeber
Role-based workflow & approvals
ActiveDEMAND
9.0
AWeber
Customizability
ActiveDEMAND
9.6
AWeber
Integration with Salesforce.com
ActiveDEMAND
10.0
AWeber
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
AWeber
Integration with SugarCRM
ActiveDEMAND
10.0
AWeber

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Aweber's email deliverability is among the best in the industry. I have used other email services and Aweber is superior in deliverability.
  • It is easy to setup an autoresponder sequence, a series of time delayed emails delivered over a period of time. This makes it super easy to follow up with leads and customers.
  • Aweber's blog broadcast features makes it easy to notify subscribers of new content on your blog. It can be setup to broadcast when ever you make a new post or summarize posts on a periodic basis.
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • The price should be free up to a certain amount of followers, like MailChimp.
  • The back office can be a tad confusing for my clients and I have to usually spend several hours with them over the phone explaining how to navigate, but saying this, I have the same problem with all of the other email marketing platforms as well.
  • Drop and Drag is a great feature, but it doesn't seem to work perfectly on certain templates, where it does on others. It should work the same across all of them.
Haley Fox profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
AWeber6.8
Based on 6 answers
In the last few days I've moved my own lists off AWeber to MailChimp and will cancel my account as soon as I'm sure things are working correctly on MailChimp. This is primarily because I've got two lists that together have over 2000 subscribers. That number moves me into the $50/mon price range, but I'm not sending any emails except autoresponder series to new subscribers. MailChimp is much cheaper for me there.I'll still be doing API development for clients on AWeber and InfusionSoft, but won't be paying for AWeber myself any more.
Ron Davis profile photo

Usability

No score
No answers yet
No answers on this topic
AWeber7.3
Based on 2 answers
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
Yvonne Herbst profile photo

Support

No score
No answers yet
No answers on this topic
AWeber9.1
Based on 2 answers
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
Yvonne Herbst profile photo

Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
No photo available
It is less expensive than Constant Contact but more expensive than MailChimp. We ended up recently switching to Kajabi because it integrates landing pages. Constant Contact and MailChimp both have easier user interfaces and better design options.
Nicole Steen, M.A. profile photo

Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
No photo available
  • Helped keep track of campaign analytics
  • Enabled me to collect email address through sign up forms
Nicole Steen, M.A. profile photo

Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

AWeber

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
AWeber Editions & Modules
AWeber
Additional Pricing Details
After a 30-day free trial, pricing is determined based on the total number of subscribers in your account. Pricing starts as low as $19/mo. Additional savings are available by paying quarterly or annually.