ActiveDEMAND vs. Broadlume

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveDEMAND
Score 9.0 out of 10
Small Businesses (1-50 employees)
ActiveDEMAND is an integrated marketing automation platform that is designed to bring together online marketing tools into a single application. This platform focuses on helping both novice and expert marketers set up, manage and execute campaigns with a focus on measuring business results such as conversions and leads.
$3
Per Phone Number/mth
Broadlume
Score 10.0 out of 10
N/A
Built by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.N/A
Pricing
ActiveDEMANDBroadlume
Editions & Modules
Call Tracking
$3
Per Phone Number/mth
Email Marketer
$7
Per Month [Unlimited Users]
Small Business Marketer
$69
Per Month [Unlimited Users]
Corporate Marketer
$199
Per Month [Unlimited Users]
Agency Marketer
$799
Per Month [Unlimited Users]
No answers on this topic
Offerings
Pricing Offerings
ActiveDEMANDBroadlume
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ActiveDEMANDBroadlume
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
ActiveDEMANDBroadlume
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveDEMAND
9.5
2 Ratings
21% above category average
Broadlume
-
Ratings
WYSIWYG email editor9.22 Ratings00 Ratings
Dynamic content9.62 Ratings00 Ratings
Ability to test dynamic content9.62 Ratings00 Ratings
Landing pages9.02 Ratings00 Ratings
A/B testing9.62 Ratings00 Ratings
Mobile optimization9.62 Ratings00 Ratings
Email deliverability reporting9.64 Ratings00 Ratings
List management9.22 Ratings00 Ratings
Triggered drip sequences9.62 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveDEMAND
9.0
2 Ratings
15% above category average
Broadlume
-
Ratings
Lead nurturing9.62 Ratings00 Ratings
Lead scoring and grading9.02 Ratings00 Ratings
Data quality management8.62 Ratings00 Ratings
Automated sales alerts and tasks8.62 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveDEMAND
9.4
2 Ratings
22% above category average
Broadlume
-
Ratings
Calendaring9.62 Ratings00 Ratings
Event/webinar marketing9.22 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveDEMAND
8.6
2 Ratings
13% above category average
Broadlume
-
Ratings
Social sharing and campaigns8.62 Ratings00 Ratings
Social profile integration8.62 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveDEMAND
9.2
2 Ratings
20% above category average
Broadlume
-
Ratings
Dashboards8.82 Ratings00 Ratings
Standard reports9.22 Ratings00 Ratings
Custom reports9.62 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveDEMAND
9.6
2 Ratings
24% above category average
Broadlume
-
Ratings
API9.01 Ratings00 Ratings
Role-based workflow & approvals9.01 Ratings00 Ratings
Customizability9.62 Ratings00 Ratings
Integration with Salesforce.com10.01 Ratings00 Ratings
Integration with Microsoft Dynamics CRM10.01 Ratings00 Ratings
Integration with SugarCRM10.01 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
ActiveDEMAND
-
Ratings
Broadlume
10.0
1 Ratings
30% above category average
Data Transfer00 Ratings10.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
ActiveDEMAND
-
Ratings
Broadlume
10.0
1 Ratings
26% above category average
Ad dashboards00 Ratings10.01 Ratings
Ad conversion tracking00 Ratings10.01 Ratings
Cross-channel ad management00 Ratings10.01 Ratings
Ad forecasting and optimization00 Ratings10.01 Ratings
Best Alternatives
ActiveDEMANDBroadlume
Small Businesses
SALESmanago
SALESmanago
Score 9.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.6 out of 10
The Trade Desk
The Trade Desk
Score 6.5 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveDEMANDBroadlume
Likelihood to Recommend
9.6
(2 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
ActiveDEMANDBroadlume
Likelihood to Recommend
JumpDEMAND Inc.
When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Read full review
Broadlume
Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Read full review
Pros
JumpDEMAND Inc.
  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Read full review
Broadlume
  • Great UI
  • Accurate reporting
  • Strong data points
Read full review
Cons
JumpDEMAND Inc.
  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Read full review
Broadlume
  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Read full review
Usability
JumpDEMAND Inc.
No answers on this topic
Broadlume
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Read full review
Alternatives Considered
JumpDEMAND Inc.
Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Read full review
Broadlume
AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Read full review
Return on Investment
JumpDEMAND Inc.
  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Read full review
Broadlume
  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Read full review
ScreenShots

ActiveDEMAND Screenshots

Screenshot of Drag-and-drop workflow interface makes it easy to configure hundreds of campaignsScreenshot of Watch lead and campaign performance in real-time from dashboardsScreenshot of Manage your landing pages, email campaigns, social media posts and more all in one interface

Broadlume Screenshots

Screenshot of Screenshot of Screenshot of