What users are saying about
4 Ratings
40 Ratings
4 Ratings
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Score 5 out of 100
40 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

Invoca

Invoca is one of the best available platforms for call tracking and integrating communication data with businesses. It well-fits my business. Another great feature that Invoca has and [that has] been helping me through the process is integration with other networks. Through a deep connection with other technology platforms, [it] converts digital conversation to automated action to enhance the reaction time and develop a system of less human interaction, which leads to better productivity, better experience, more conversions, and an increase in revenue.
Christ Worth | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Invoca
WYSIWYG email editor
ActiveDEMAND
9.2
Invoca
Dynamic content
ActiveDEMAND
9.6
Invoca
Ability to test dynamic content
ActiveDEMAND
9.6
Invoca
Landing pages
ActiveDEMAND
9.0
Invoca
A/B testing
ActiveDEMAND
9.6
Invoca
Mobile optimization
ActiveDEMAND
9.6
Invoca
Email deliverability reporting
ActiveDEMAND
9.6
Invoca
List management
ActiveDEMAND
9.2
Invoca
Triggered drip sequences
ActiveDEMAND
9.6
Invoca

Lead Management

ActiveDEMAND
9.0
Invoca
Lead nurturing
ActiveDEMAND
9.6
Invoca
Lead scoring and grading
ActiveDEMAND
9.0
Invoca
Data quality management
ActiveDEMAND
8.6
Invoca
Automated sales alerts and tasks
ActiveDEMAND
8.6
Invoca

Campaign Management

ActiveDEMAND
9.4
Invoca
Calendaring
ActiveDEMAND
9.6
Invoca
Event/webinar marketing
ActiveDEMAND
9.2
Invoca

Social Media Marketing

ActiveDEMAND
8.6
Invoca
Social sharing and campaigns
ActiveDEMAND
8.6
Invoca
Social profile integration
ActiveDEMAND
8.6
Invoca

Reporting & Analytics

ActiveDEMAND
9.2
Invoca
Dashboards
ActiveDEMAND
8.8
Invoca
Standard reports
ActiveDEMAND
9.2
Invoca
Custom reports
ActiveDEMAND
9.6
Invoca

Platform & Infrastructure

ActiveDEMAND
9.6
Invoca
API
ActiveDEMAND
9.0
Invoca
Role-based workflow & approvals
ActiveDEMAND
9.0
Invoca
Customizability
ActiveDEMAND
9.6
Invoca
Integration with Salesforce.com
ActiveDEMAND
10.0
Invoca
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Invoca
Integration with SugarCRM
ActiveDEMAND
10.0
Invoca

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

Invoca

  • From an accounting perspective, Invoca makes it easy for us to determine where our call revenue is coming from and what call type generated the paid call.
  • Their dashboard is very user-friendly. I like how you can see everything from the top level and see total call volume, commission paid, and conversion rate. But you can easily drill down into each campaign level too.
  • Lastly, you can easily create call campaigns and create individual phone numbers. I especially like how we're able to create a ring pool that allows us to track exactly where the call is coming from, and it's not difficult to setup.
Jason Haase | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

Invoca

  • Learning Invoca can be a bit of a challenge, as many items are hidden in various views.
  • It does lack the ability to speak with 3rd party software with Zapier
  • In certain ways, too much functionality for basic campaign setup.
  • They do not try to take a business development role with their users to help them grow their business.
Anonymous | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

Invoca

Invoca 8.2
Based on 24 answers
Invoca's client success team is great to work with, which is a nice value proposition for their business (many SaaS providers struggle with this). Their support team is very talented and fully capable of addressing the vast majority of questions that they receive. I haven't encountered any negative experiences when requesting assistance.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

Invoca

We used Convirza for a long time and had a pathetic experience as we were paying a high price for nothing special. Convirza was not so good in call tracking and had fewer features as compared to Invoca, and Invoca’s price is also amazing. It has all the essential features that we were looking for, like call scheduling and call recording, that are essential for marketing campaigns too. Its reporting dashboard is our least favorite thing about it.
Leo George | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

Invoca

  • Positive feedback from our customers
  • QA has been easier and we have seen fewer mistakes
  • We are better able to have everyone take calls and it is more fair; there are fewer people complaining about how they are taking on more calls than others
Kelly Ferriter | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

Invoca

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Invoca Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
Invoca
8.3

Support Rating

ActiveDEMAND
Invoca
8.2

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