Adapt.io vs. Demandbase Sales Intelligence

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adapt.io
Score 6.9 out of 10
N/A
Adapt.io is a unified sales acceleration platform whose creators promise that it helps companies across the globe take control of their marketing and sales campaigns/strategies with industry-leading products—Lead Builder, and Prospector. The vendor states that Adapt.io brings data and technology in one place for sales teams to drive more revenue and marketing teams to generate more leads and conversions. According to the vendor, Adapt.io's B2B database adapts to the latest…N/A
Demandbase Sales Intelligence
Score 8.6 out of 10
N/A
Demandbase Sales Intelligence Cloud injects Account Intelligence into every step of sale, to help the user sell smarter and leave flat-footed competitors wondering what happened. It is available a la carte, or as part of the Demandbase One solution.N/A
Pricing
Adapt.ioDemandbase Sales Intelligence
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adapt.ioDemandbase Sales Intelligence
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adapt.ioDemandbase Sales Intelligence
Top Pros
Top Cons
Features
Adapt.ioDemandbase Sales Intelligence
Prospecting
Comparison of Prospecting features of Product A and Product B
Adapt.io
7.2
1 Ratings
5% below category average
Demandbase Sales Intelligence
8.2
92 Ratings
8% above category average
Advanced search7.01 Ratings8.289 Ratings
Identification of new leads7.01 Ratings7.386 Ratings
List quality6.01 Ratings8.588 Ratings
List upload/download7.01 Ratings8.382 Ratings
Ideal customer targeting7.01 Ratings8.282 Ratings
Load time/data access9.01 Ratings8.688 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Adapt.io
7.3
1 Ratings
3% below category average
Demandbase Sales Intelligence
8.7
92 Ratings
14% above category average
Contact information6.01 Ratings8.090 Ratings
Company information8.01 Ratings9.292 Ratings
Industry information8.01 Ratings8.989 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Adapt.io
6.4
1 Ratings
14% below category average
Demandbase Sales Intelligence
8.2
91 Ratings
11% above category average
Salesforce integration6.01 Ratings8.162 Ratings
Company/business profiles6.01 Ratings8.890 Ratings
Automatic data refresh7.01 Ratings7.071 Ratings
Tags7.01 Ratings7.855 Ratings
Filters and segmentation6.01 Ratings8.074 Ratings
Lead qualification process00 Ratings8.668 Ratings
Smart lists and recommendations00 Ratings8.070 Ratings
Alerts and reminders00 Ratings9.071 Ratings
Data hygiene00 Ratings8.279 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Adapt.io
-
Ratings
Demandbase Sales Intelligence
9.4
32 Ratings
22% above category average
Sales email templates00 Ratings9.028 Ratings
Append emails to records00 Ratings9.931 Ratings
Best Alternatives
Adapt.ioDemandbase Sales Intelligence
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adapt.ioDemandbase Sales Intelligence
Likelihood to Recommend
6.0
(1 ratings)
8.9
(126 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(17 ratings)
Usability
-
(0 ratings)
7.8
(44 ratings)
Availability
-
(0 ratings)
7.0
(2 ratings)
Performance
-
(0 ratings)
7.3
(2 ratings)
Support Rating
-
(0 ratings)
7.9
(40 ratings)
In-Person Training
-
(0 ratings)
6.0
(1 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(7 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Adapt.ioDemandbase Sales Intelligence
Likelihood to Recommend
Adapt.io
This is best suited if you are doing cold outreach and want to get in touch with people with specific roles, in specific industries, and locations. For example, I can choose the United States or some states therein and then choose a number of employees in a company, revenue and also the level of seniority (CXO, VP etc.)of the particular person and find his details. Adapt.io gives the correct email address of these people along with the complete information of the company. As far as prospecting and contact discovery is concerned there is not scenario where Adapt.io is not useful.
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Demandbase
While InsideView seems more comprehensive than LinkedIn SalesNavigator, when you're looking to identify and save contacts with a particular area of responsibility (IT, for instance), Navigator provides results and means to track them more quickly and easily. Having to "unselect" every other job area category when initially landing on a company overview page in InsideView is tedious and time-consuming.
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Pros
Adapt.io
  • Finding email addresses of potential clients.
  • Company info in terms of revenue and number of employees
  • Contact discovery in terms of location, role and industry
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Demandbase
  • 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
  • Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
  • The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
  • 'Challenges' and 'Trends' - information to engage prospects during conversations.
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Cons
Adapt.io
  • I don't see any need of improvement
  • Industry Filters can be more specific.
  • Number of credits are less.
Read full review
Demandbase
  • As a system administrator, I wish I had access to real time reports regarding usage. Often times, senior leadership wants to know how their teams are using the information and who is using the software to its fullest. It's a pain to have to email InsideView and ask for a report.
  • We are a global organization and there is not a lot of information regarding companies outside the US. I know they are working on this, but my global field reps are anxiously waiting to use the software too.
  • I wish InsideView put out more "tips and tricks" documents. There does not seem to be a large repository of training documents. I am always looking to learn more, as are my reps.
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Likelihood to Renew
Adapt.io
No answers on this topic
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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Usability
Adapt.io
No answers on this topic
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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Reliability and Availability
Adapt.io
No answers on this topic
Demandbase
Seems to always work.
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Performance
Adapt.io
No answers on this topic
Demandbase
It's pretty fast.
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Support Rating
Adapt.io
No answers on this topic
Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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In-Person Training
Adapt.io
No answers on this topic
Demandbase
She was fine, but we only had one session
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Online Training
Adapt.io
No answers on this topic
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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Implementation Rating
Adapt.io
No answers on this topic
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
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Alternatives Considered
Adapt.io
Adapt.io id pretty much similar to all the above tools (Lusha, Seamless.ai, hunter, D&B hoovers) The interface is easy on the eyes and the search time is quick. However the most important criterion is the accuracy of the data, if you get incorrect email ID and you use your SMTP to send mails with incorrect IDs it will spoil you domain reputation and your domain may even get black listed. The accuracy of Adapt is good. however there were cases where the company information was not available, this is in comparison to the tools like Lusha and Seamless. Good tool to use but maybe a bit expensive since the credits given are less
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Demandbase
In my previous company, I was using both Linkedin and ZoomInfo, both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the LinkedIn Sales Navigator, and ZoomInfo the quality improved but there was not much to get like InsideView. In my current company, at first we were using LinkedIn, but now I appreciate the decision made by our seniors to shift to InsideView. It is my personal opinion that I feel InsideView is better than LinkedIn and ZoomInfo.
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Return on Investment
Adapt.io
  • Helped me increase the volume of outreach
  • Helped me find relevant data of people to connect with
  • The ROI can take time to achieve as the number of credits are less.
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Demandbase
  • Makes researching much easier so saved time prospecting.
  • Cleaner information than other relative sites so not using bad information.
  • Hard to put a number on saved time and then its dollar value in benefit, but it has definitely furthered my goals.
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ScreenShots