What users are saying about

AdClarity

9 Ratings

Rival IQ

5 Ratings

AdClarity

9 Ratings
Score 7.4 out of 101

Rival IQ

5 Ratings
Score 8.4 out of 101

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Likelihood to Recommend

AdClarity

It's helped me mostly in finding our competitors' media display sources. With AdClarity I'm able to improve my media presence and find new relevant sources.
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Rival IQ

I think it's a great tool to be used by any brand. The interface is user friendly, creating a safe space for account managers and social media managers alike. The only instance in where it wouldn't be optimal is if you're looking at very historical data, or tracking additional influencers (not competitors) or if you have multiple profiles (within 1 channel) to track.. But this suits our needs very well.
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Feature Rating Comparison

SEO

AdClarity
Rival IQ
6.9
Keyword analysis
AdClarity
Rival IQ
6.5
Backlink management
AdClarity
Rival IQ
7.0
Competitive analysis
AdClarity
Rival IQ
8.0
Site recommendations
AdClarity
Rival IQ
6.0

SEO Channels

AdClarity
Rival IQ
6.0
Social SEO
AdClarity
Rival IQ
6.0

Pros

  • Media buying analysis
  • Google GDN analysis
  • Optimize display advertising
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  • I really appreciate the ability to track all channels together, but also the ability to break it down and take a closer look at specific performance.
  • Provides a snapshot view of how the brand compares to the competition and allows us to make adjustments to optimize based on performance recommendations.
  • Allows you to compare periods of time to previous periods, without having to manually calculate. User friendly + efficient for a project/account manager to use, as well as analytics/data scientists.
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Cons

  • When used in Chrome, it affect all tabs and reload it, which increases data downloaded with tool on, and will impact on costs.
  • Some features are useless to developers, like clean cookies and set device type, they should have different versions for professionals and regular users.
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  • I do wish more historical data was available. I think it only goes back 1-2 years, or when it was originally set up. Wish it were lifetime data for a channel.
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Likelihood to Renew

AdClarity8.6
Based on 2 answers
AdClarity is the only product with these capabilities. I haven't seen any alternatives out there.
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No score
No answers yet
No answers on this topic

Alternatives Considered

Very similar product, they have the same purposes and also same features, only difference could be the costs.
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They were really flexible with a project that needed us to plug in a TON more competitors than an existing plan would have been feasible for; we enjoyed the tool enough to keep them on afterward, and even renewed even a year later. They appeared to do competitive analysis much better than all the competitors, and the visuals were a big improvement over the others, which we had already used.
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Return on Investment

  • I was able to get more suitable, better converting traffic sources.
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  • Positive: allowed us to better perform competitive analyses and really helped us make better social strategy foundation projects
  • Positive: consistent visualizations across social networks makes for cleaner presentations
  • Negative: didn't really help us at all when trying to calculate Twitter/Instagram/overall social engagement rates
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Pricing Details

AdClarity

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details

Rival IQ

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details