What users are saying about

AdDataExpress

5 Ratings
Score 8 out of 101

Fliptop (Discontinued Product)

7 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

Fliptop (Discontinued Product)

1. Be sure to specify and understand the impact on your model when looking at volume versus value factors. 2. Ask all your potential vendors about set-up costs and time.3. Understand, with any predictive model, how it will affect both marketing and sales - a predictive tool should bring the two closer together.4. Remember - its predictive, not all-knowing and brief/train your teams accordingly.
Mark Farnell profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Fliptop (Discontinued Product)
Identification of new leads
AdDataExpress
9.1
Fliptop (Discontinued Product)
List quality
AdDataExpress
6.4
Fliptop (Discontinued Product)
Ideal customer targeting
AdDataExpress
5.5
Fliptop (Discontinued Product)
Load time/data access
AdDataExpress
5.5
Fliptop (Discontinued Product)

Sales Intelligence Data Standards

AdDataExpress
7.3
Fliptop (Discontinued Product)
Contact information
AdDataExpress
7.3
Fliptop (Discontinued Product)
Company information
AdDataExpress
7.3
Fliptop (Discontinued Product)
Industry information
AdDataExpress
7.3
Fliptop (Discontinued Product)

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Fliptop (Discontinued Product)
Lead qualification process
AdDataExpress
6.4
Fliptop (Discontinued Product)
Salesforce integration
AdDataExpress
2.7
Fliptop (Discontinued Product)
Company/business profiles
AdDataExpress
5.5
Fliptop (Discontinued Product)
Data hygiene
AdDataExpress
2.7
Fliptop (Discontinued Product)
Automatic data refresh
AdDataExpress
3.6
Fliptop (Discontinued Product)
Filters and segmentation
AdDataExpress
3.6
Fliptop (Discontinued Product)

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • Listening to customers - very responsive customer success team.
  • Working with customers to build the most predictable model.
  • Easy to set up and get useful reporting quickly.
Mark Farnell profile photo

Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • A little more explanation of how different factors can affect the model in terms of the customer objectives - they've really listened here and have really focussed on the changes we needed to make.
  • Update specific fields/features e.g. multi-currency support (now done), non-confusing field names (being released), custom fiscal years for reporting (coming I believe)
Mark Farnell profile photo

Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo
We pushed Fliptop through to preferred vendor because (at that time):
  • Fast set up time with zero cost
  • Public appexchange listing (passed salesforce security)
  • Demonstrated best understanding of our requirements
Mark Farnell profile photo

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • Before fliptop around 50% of our MQLs were in lower quality accounts, that number has reduced to around 15%.
  • We have identified the key market segments that drove over 50% of our growth last year.
  • Real focus for the marketing teams and intel on where to focus key email and nurture campaigns.
Mark Farnell profile photo

Screenshots

Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Fliptop (Discontinued Product)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details