AdDataExpress vs. Fliptop (Discontinued Product)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdDataExpress
Score 7.7 out of 10
Small Businesses (1-50 employees)
AdDataExpress is an intuitive online sales intelligence tool that helps marketers and sales people identify prospects at advertising companies. The value proposition is that AdDataExpress empowers users to prospect more productively and accelerate new business relationships. Acccording to the vendor, AdDataExpress helps users quickly identify and engage the right decision-makers at America's top national advertisers. The platform provides access to data…N/A
Fliptop (Discontinued Product)
Score 8.4 out of 10
N/A
Fliptop was a predictive analytics application combining public web data with internal CRM and marketing data to score leads, identify target companies and trigger marketing actions. Fliptop was acquired by LinkedIn in 2015 and integrated with LinkedIn products. Fliptop is no longer available as a standalone product.N/A
Pricing
AdDataExpressFliptop (Discontinued Product)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdDataExpressFliptop (Discontinued Product)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AdDataExpressFliptop (Discontinued Product)
Top Pros
Top Cons
Features
AdDataExpressFliptop (Discontinued Product)
Prospecting
Comparison of Prospecting features of Product A and Product B
AdDataExpress
6.8
2 Ratings
11% below category average
Fliptop (Discontinued Product)
-
Ratings
Advanced search8.01 Ratings00 Ratings
Identification of new leads7.02 Ratings00 Ratings
List quality8.02 Ratings00 Ratings
List upload/download5.01 Ratings00 Ratings
Ideal customer targeting8.02 Ratings00 Ratings
Load time/data access5.02 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
AdDataExpress
7.0
2 Ratings
7% below category average
Fliptop (Discontinued Product)
-
Ratings
Contact information7.02 Ratings00 Ratings
Company information6.02 Ratings00 Ratings
Industry information8.02 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
AdDataExpress
5.9
2 Ratings
22% below category average
Fliptop (Discontinued Product)
-
Ratings
Lead qualification process7.02 Ratings00 Ratings
Smart lists and recommendations6.01 Ratings00 Ratings
Salesforce integration5.02 Ratings00 Ratings
Company/business profiles7.02 Ratings00 Ratings
Alerts and reminders6.01 Ratings00 Ratings
Data hygiene4.02 Ratings00 Ratings
Automatic data refresh5.02 Ratings00 Ratings
Tags6.01 Ratings00 Ratings
Filters and segmentation7.02 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
AdDataExpress
7.0
1 Ratings
7% below category average
Fliptop (Discontinued Product)
-
Ratings
Sales email templates7.01 Ratings00 Ratings
Append emails to records7.01 Ratings00 Ratings
Best Alternatives
AdDataExpressFliptop (Discontinued Product)
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Mediafly Intelligence360
Mediafly Intelligence360
Score 7.8 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Clari
Clari
Score 8.2 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
Clari
Clari
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdDataExpressFliptop (Discontinued Product)
Likelihood to Recommend
7.0
(2 ratings)
8.2
(1 ratings)
User Testimonials
AdDataExpressFliptop (Discontinued Product)
Likelihood to Recommend
List Partners
When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.
Read full review
Discontinued Products
1. Be sure to specify and understand the impact on your model when looking at volume versus value factors. 2. Ask all your potential vendors about set-up costs and time. 3. Understand, with any predictive model, how it will affect both marketing and sales - a predictive tool should bring the two closer together. 4. Remember - its predictive, not all-knowing and brief/train your teams accordingly.
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Pros
List Partners
  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Read full review
Discontinued Products
  • Listening to customers - very responsive customer success team.
  • Working with customers to build the most predictable model.
  • Easy to set up and get useful reporting quickly.
Read full review
Cons
List Partners
  • Filtering is not optimal
  • Integration with other products is not intuitive or even there
  • Keeping data up to date automatically
Read full review
Discontinued Products
  • A little more explanation of how different factors can affect the model in terms of the customer objectives - they've really listened here and have really focussed on the changes we needed to make.
  • Update specific fields/features e.g. multi-currency support (now done), non-confusing field names (being released), custom fiscal years for reporting (coming I believe)
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Alternatives Considered
List Partners
Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Read full review
Discontinued Products
We pushed Fliptop through to preferred vendor because (at that time):
  • Fast set up time with zero cost
  • Public appexchange listing (passed salesforce security)
  • Demonstrated best understanding of our requirements
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Return on Investment
List Partners
  • Expanded lead horizons
  • Agencies provided for each company
  • Efficiency of potential partners
Read full review
Discontinued Products
  • Before fliptop around 50% of our MQLs were in lower quality accounts, that number has reduced to around 15%.
  • We have identified the key market segments that drove over 50% of our growth last year.
  • Real focus for the marketing teams and intel on where to focus key email and nurture campaigns.
Read full review
ScreenShots

AdDataExpress Screenshots

Screenshot of Profiles featuring targeted media, marketing and sponsorship decision-maker lists.