What users are saying about
5 Ratings
7 Ratings
5 Ratings
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Score 8 out of 101
7 Ratings
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Score 5.9 out of 101

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Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

SALESmanago

They are very strong in Europe and if you are an Eastern European entrepreneur on the US East Coast, they might be a better fit than HubSpot or Marketo. But if you are new to marketing automation, it could be a difficult learning curve. And at present (Feb 2017) the European exchange rates make it an unattractive. There are also some issues with price transparency. Add-on fees can mount up.
Lou Covey profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
SALESmanago
Identification of new leads
AdDataExpress
9.1
SALESmanago
List quality
AdDataExpress
6.4
SALESmanago
Ideal customer targeting
AdDataExpress
5.5
SALESmanago
Load time/data access
AdDataExpress
5.5
SALESmanago

Sales Intelligence Data Standards

AdDataExpress
7.3
SALESmanago
Contact information
AdDataExpress
7.3
SALESmanago
Company information
AdDataExpress
7.3
SALESmanago
Industry information
AdDataExpress
7.3
SALESmanago

Data Augmentation & Lead Qualification

AdDataExpress
4.1
SALESmanago
Lead qualification process
AdDataExpress
6.4
SALESmanago
Salesforce integration
AdDataExpress
2.7
SALESmanago
Company/business profiles
AdDataExpress
5.5
SALESmanago
Data hygiene
AdDataExpress
2.7
SALESmanago
Automatic data refresh
AdDataExpress
3.6
SALESmanago
Filters and segmentation
AdDataExpress
3.6
SALESmanago

Email & Online Marketing

AdDataExpress
SALESmanago
6.9
WYSIWYG email editor
AdDataExpress
SALESmanago
7.1
Dynamic content
AdDataExpress
SALESmanago
5.4
Ability to test dynamic content
AdDataExpress
SALESmanago
6.2
Landing pages
AdDataExpress
SALESmanago
6.7
A/B testing
AdDataExpress
SALESmanago
8.5
Mobile optimization
AdDataExpress
SALESmanago
7.2
Email deliverability
AdDataExpress
SALESmanago
5.4
List management
AdDataExpress
SALESmanago
7.2
Triggered drip sequences
AdDataExpress
SALESmanago
8.7

Lead Management

AdDataExpress
SALESmanago
8.9
Lead nurturing
AdDataExpress
SALESmanago
8.7
Lead scoring and grading
AdDataExpress
SALESmanago
9.1
Data quality management
AdDataExpress
SALESmanago
8.7
Automated sales alerts and tasks
AdDataExpress
SALESmanago
9.1

Campaign Management

AdDataExpress
SALESmanago
8.4
Calendaring
AdDataExpress
SALESmanago
8.4
Event/webinar marketing
AdDataExpress
SALESmanago
8.3

Social Media Marketing

AdDataExpress
SALESmanago
7.0
Social sharing and campaigns
AdDataExpress
SALESmanago
7.7
Social profile integration
AdDataExpress
SALESmanago
6.4

Reporting & Analytics

AdDataExpress
SALESmanago
6.3
Dashboards
AdDataExpress
SALESmanago
6.3
Standard reports
AdDataExpress
SALESmanago
6.3
Custom reports
AdDataExpress
SALESmanago
6.3

Platform & Infrastructure

AdDataExpress
SALESmanago
7.6
API
AdDataExpress
SALESmanago
8.7
Role-based workflow & approvals
AdDataExpress
SALESmanago
8.0
Customizability
AdDataExpress
SALESmanago
8.3
Integration with Salesforce.com
AdDataExpress
SALESmanago
7.0
Integration with Microsoft Dynamics CRM
AdDataExpress
SALESmanago
7.0
Integration with SugarCRM
AdDataExpress
SALESmanago
7.0

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • The solution is easy to use, once you learn it. Given that the marketing automation software is very complex, they managed to create a user-friendly interface, easy to use even without programming knowledge.
  • Educates users and customers - It is impressive how many resources SALESmanago invested in educating customers. We are talking about video tutorials, webinars every Tuesday, Wednesday and Thursday, blog articles, infographics, free eBooks, Marketing Automation Day, events etc.
  • Multiple tools integrated into one - it's a habit that you find all the information and tools you need in one place. There are other solutions on the market, but SALESmanago is among the only ones that provides an overview
  • 30 day free trial - the advantage is that you do not have to pay first to use the solution. In the 30 day trial you have the opportunity to discover all the secrets of this tool and see if it fits to your business.
daraban cosmin profile photo

Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • Using all possible features is hard. There is a need for individual strategy, but that is done well by their partners.
  • Timing and cooldowns could be done better.
  • Drag and drop creators are not top notch in market at the moment.
David Vopelka profile photo

Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo
Much more features for much less price. Much better dynamic content.
David Vopelka profile photo

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • Just cart recovery boosts turnover a lot.
  • 1-1 newsletter with dynamic content is great way to deliver intelligent email marketing.
  • If you make a long term contract there is a big discount.
David Vopelka profile photo

Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SALESmanago

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
222 USD*
1.  number of contacts/per month
Additional Pricing Details