Adform FLOW vs. Crownpeak TagControl

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adform FLOW
Score 8.2 out of 10
N/A
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A
Crownpeak TagControl
Score 10.0 out of 10
N/A
Crownpeak headquartered in Denver offers TagControl, a site and access monitoring and tag management solution.N/A
Pricing
Adform FLOWCrownpeak TagControl
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adform FLOWCrownpeak TagControl
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Adform FLOWCrownpeak TagControl
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adform FLOW
8.4
4 Ratings
10% above category average
Crownpeak TagControl
-
Ratings
Data Transfer8.84 Ratings00 Ratings
DSP integration8.04 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adform FLOW
8.1
4 Ratings
2% above category average
Crownpeak TagControl
-
Ratings
Ad campaign creation7.54 Ratings00 Ratings
Ad deployment7.84 Ratings00 Ratings
Display advertising9.03 Ratings00 Ratings
Ad display and retargeting segmentation8.04 Ratings00 Ratings
Sequence targeting8.03 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adform FLOW
8.0
4 Ratings
3% above category average
Crownpeak TagControl
-
Ratings
Ad dashboards9.03 Ratings00 Ratings
Ad performance reports8.04 Ratings00 Ratings
Ad conversion tracking7.54 Ratings00 Ratings
Ad attribution reporting7.54 Ratings00 Ratings
Cross-channel ad management8.73 Ratings00 Ratings
Ad forecasting and optimization7.52 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Adform FLOW
-
Ratings
Crownpeak TagControl
10.0
1 Ratings
15% above category average
Role-based user permissions00 Ratings10.01 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Adform FLOW
-
Ratings
Crownpeak TagControl
9.8
1 Ratings
18% above category average
Tag library00 Ratings9.01 Ratings
Tag variable mapping00 Ratings10.01 Ratings
Ease of writing custom tags00 Ratings10.01 Ratings
Rules-driven tag execution00 Ratings10.01 Ratings
Tag performance monitoring00 Ratings10.01 Ratings
Page load times00 Ratings9.01 Ratings
Mobile app tagging00 Ratings10.01 Ratings
Library of JavaScript extensions00 Ratings10.01 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Adform FLOW
-
Ratings
Crownpeak TagControl
9.8
1 Ratings
16% above category average
Event tracking00 Ratings10.01 Ratings
Mobile event tracking00 Ratings10.01 Ratings
Data distribution management00 Ratings9.01 Ratings
Universal data layer00 Ratings10.01 Ratings
Automated error checking00 Ratings10.01 Ratings
Best Alternatives
Adform FLOWCrownpeak TagControl
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.7 out of 10
Google Tag Manager
Google Tag Manager
Score 8.9 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 7.0 out of 10
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.9 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.5 out of 10
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adform FLOWCrownpeak TagControl
Likelihood to Recommend
7.8
(4 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
6.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
Adform FLOWCrownpeak TagControl
Likelihood to Recommend
Adform
One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.
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Crownpeak
it is very likely because it provides functions and characteristics suitable for any organization, customer service works in an organized way and responds to requests as soon as possible, implementing this tool in our organization has been very easy, it keeps track of all activities, visitors, customer engagement and sentiment is possible using Crownpeak.
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Pros
Adform
  • Reporting Dashboard
  • Database integration
  • Ease of scheduling & running campaigns
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Crownpeak
  • It provides incredible functions to manage all the documents, content, and workflow of our organization.
  • It allows you to create reports of all the content created and carry out an analysis of it.
  • It is a great tool for remote collaboration with our entire work team.
  • It gives us customizable templates for our content and multi-channel marketing.
Read full review
Cons
Adform
  • Bugs
  • UX of DSP Panel
  • Performance
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Crownpeak
  • customer service is wonderful and is always attentive to the needs that we may need.
  • It really has not presented any disadvantage and this is something extremely important for our organization.
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Support Rating
Adform
Reasons are already given in past. They are really slow in support service.
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Crownpeak
The support is one of the best I have seen, it has created a good impact because we have received good attention and they have provided us with excellent solutions.
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Alternatives Considered
Adform
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
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Crownpeak
One of the most similar solutions to Crownpeak is the Yext tool because it has a good set of functions that can be managed from content to customer experiences, it is fascinating to be able to track all user interactions through users, in the same way as in Crownpeak that allows all users to create digital experiences.
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Return on Investment
Adform
  • CPA reduction 20% in some clients
  • ROAS driven decisions
  • DSP Cost reduction
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Crownpeak
  • Has created a positive impact on our business, making a return on all of our content.
  • Through Crownpeak we can manage all the content of our websites and create unique experiences with all clients.
  • Its price is accessible and it provides us with digital quality, always counting on the best in artificial intelligence technology.
  • Thanks to tag management we can maximize productivity and generate more customer traffic on our website.
Read full review
ScreenShots