Google AdMob vs. Piano Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google AdMob
Score 8.6 out of 10
N/A
AdMob is a mobile advertising platform acquired by Google in 2010.N/A
Piano Analytics
Score 8.1 out of 10
Mid-Size Companies (51-1,000 employees)
Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution…
$430
per server calls consumption
Pricing
Google AdMobPiano Analytics
Editions & Modules
No answers on this topic
Business
$430
per server calls consumption
Premium
Contact us
per server calls consumption
Offerings
Pricing Offerings
Google AdMobPiano Analytics
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$430 per server calls consumption
Additional Details
More Pricing Information
Best Alternatives
Google AdMobPiano Analytics
Small Businesses
Basis DSP
Basis DSP
Score 9.0 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
Yahoo Native
Yahoo Native
Score 6.7 out of 10
Siteimprove
Siteimprove
Score 8.7 out of 10
Enterprises
Marin Software
Marin Software
Score 9.1 out of 10
Quantum Metric
Quantum Metric
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AdMobPiano Analytics
Likelihood to Recommend
7.3
(9 ratings)
8.0
(120 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(18 ratings)
Usability
-
(0 ratings)
8.3
(8 ratings)
Availability
-
(0 ratings)
9.5
(8 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
8.9
(98 ratings)
In-Person Training
-
(0 ratings)
5.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(1 ratings)
Configurability
-
(0 ratings)
9.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
6.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Google AdMobPiano Analytics
Likelihood to Recommend
Google
Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.
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Piano Software
When it comes to web analytics AT Internet is well suited. We introduced AT Internet in 2017 after an evaluation project with other professional analytics solutions. Starting with our corporate website we quickly rolled it out to our customer experience platform, our webshops, and our corporate intranet based on SharePoint 2013. Especially the use in our intranet brought significant improvements over the standard analytics features SP 2013 is offering. The ATI tag systems with their flexibility allow us to include company-specific properties and thus making it possible for us to analyze our intranet usage on segments such as locations, branches, and so on.
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Pros
Google
  • Provides a complete ad verification system.
  • Integration with Google Analytics.
  • Transmission customization
  • Ad network mediation is a great feature to manage many ad networks at the same time.
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Piano Software
  • A very strong, supportive team who are keen to develop the relationship and deliver business value
  • Excellent 'real-time' data availability through rapid data processing
  • Powerful tools for analysing content consumption and usage patterns
  • A range of API options to deliver data in the format required
  • A process of continuous evolution in the data tools provided
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Cons
Google
  • AdMob bans people unnecessarily.
  • Earnings is significantly less if you use it as a small business owner.
  • Onboarding needs some major work in my opinion.
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Piano Software
  • Integrations with outside vendors: there are many ways to integrate data from outside vendors, however you can't display this information in every application unless you create a custom field, which can sometimes be limiting.
  • Access rights: there are two places to assign access rights and each place has slightly different functionality. You can get really granular with what each person has access to, but it is easy to miss a check box and have to go back and correct it.
  • Visualizations across applications: there are some really cool visualizations in the oldest application they support that includes predictive traffic estimates, automatic multi-period variations, etc., that aren't available yet in the newer applications.
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Likelihood to Renew
Google
No answers on this topic
Piano Software
I gave this rating because I think that AT Internet is a good tool, user-friendly easy for onboarding and simple dashboards, however the majority of people use Google Analytics, especially media agency, it is easier for them to use Google Analytics.
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Usability
Google
No answers on this topic
Piano Software
Overall the experience is very good, it's quick, relaiable and does everything I would want. The only problems I have are matching the correct stats to what I want. It can be painful trying to find the right thing and the explanations are not always the clearest. That's the only issue i've found though.
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Reliability and Availability
Google
No answers on this topic
Piano Software
I don't have any exemple in mind where AT Internet interface hasn't been available, i have always been able to use AT Internet when i needed it. The only issues to notice is that it happens sometimes that real time or D-1 datas are partially delayed.
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Performance
Google
No answers on this topic
Piano Software
All excel reports are downloaded very quickly, even if the query is more than 20 000 lines.
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Support Rating
Google
No answers on this topic
Piano Software
I have not used the Support Team thereby I am unable to review how their Support Teams works. However, in an instance where I had an issue, my concerned department contacted their support team and I was provided with the solution of the problem I was facing within a short span of time.
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In-Person Training
Google
No answers on this topic
Piano Software
The in-person training unfortunately does not match to our expectations, was too much focus on digital basis and not on AT Internet functionnalties and how to use it. We paid for one day and only 15 minutes at the end was focused on our real needs in terms of media analytics.
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Online Training
Google
No answers on this topic
Piano Software
No online training
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Implementation Rating
Google
No answers on this topic
Piano Software
The support team helps us to implement AT Internet.
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Alternatives Considered
Google
No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.
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Piano Software
AT Internet shows a deep understanding of our business objectives and provide us with ideas on how to solve them. They grant us enough time to try their tools and to be sure the tools are helpful. The data we've got in the Analyzer was manually checked and it was completely correct. Their roadmap was clean and aligned with our strategy
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Scalability
Google
No answers on this topic
Piano Software
Regarding AT Internet possibilities, it could be adapted to small or large organizations, easy to set up. We can add sites in makets that we launch e-commerce.
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Return on Investment
Google
  • AdMob advertising is maybe the main or second main source of revenue for our company.
  • Having said that AdMob can improve in many aspects.
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Piano Software
  • Unfortunately, I do not have precise results to give, but the statistics provided by AT Internet make it possible to carry out in-depth analyses and to make good decisions.
  • You just have to know how to find the information and interpret it.
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ScreenShots

Piano Analytics Screenshots

Screenshot of Analytics Suite Delta - ExplorerScreenshot of Analytics Suite Delta - Traffic SourcesScreenshot of Analytics Suite Delta - AttributionScreenshot of Analytics Suite Delta - AXON PredictionsScreenshot of Analytics Suite Delta - NavigationScreenshot of Analytics Suite Delta - Navigation