Adobe Advertising Cloud vs. Meta Business Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Advertising Cloud
Score 8.7 out of 10
N/A
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A
Meta Business Suite
Score 7.0 out of 10
N/A
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.N/A
Pricing
Adobe Advertising CloudMeta Business Suite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Advertising CloudMeta Business Suite
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Advertising CloudMeta Business Suite
Top Pros
Top Cons
Features
Adobe Advertising CloudMeta Business Suite
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Advertising Cloud
6.6
8 Ratings
11% below category average
Meta Business Suite
-
Ratings
Data Transfer6.98 Ratings00 Ratings
DSP integration6.48 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Advertising Cloud
5.8
9 Ratings
29% below category average
Meta Business Suite
-
Ratings
Ad campaign creation7.19 Ratings00 Ratings
Ad deployment7.09 Ratings00 Ratings
Display advertising4.79 Ratings00 Ratings
Ad display and retargeting segmentation5.29 Ratings00 Ratings
Sequence targeting5.28 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
6.8
9 Ratings
13% below category average
Meta Business Suite
-
Ratings
Ad dashboards6.29 Ratings00 Ratings
Ad performance reports5.99 Ratings00 Ratings
Ad conversion tracking7.47 Ratings00 Ratings
Ad attribution reporting6.78 Ratings00 Ratings
Cross-channel ad management7.78 Ratings00 Ratings
Ad forecasting and optimization7.28 Ratings00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Meta Business Suite
4.4
4 Ratings
54% below category average
Boolean keyword searches00 Ratings4.03 Ratings
Filtering out noise/spam00 Ratings4.33 Ratings
Sentiment analysis00 Ratings4.43 Ratings
Broad channel coverage00 Ratings4.84 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Meta Business Suite
6.2
6 Ratings
26% below category average
Content planning and scheduling00 Ratings5.96 Ratings
Audience targeting00 Ratings6.76 Ratings
Content optimization00 Ratings5.54 Ratings
Workflow management00 Ratings6.73 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Meta Business Suite
5.3
5 Ratings
40% below category average
Automated routing and prioritization00 Ratings6.03 Ratings
Customer interaction histories00 Ratings3.84 Ratings
Bulk actions00 Ratings6.03 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Meta Business Suite
6.9
6 Ratings
12% below category average
Lead generation00 Ratings5.65 Ratings
Content marketing00 Ratings7.34 Ratings
Paid media management00 Ratings7.65 Ratings
Campaigns and promotions00 Ratings7.25 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Meta Business Suite
6.2
4 Ratings
30% below category average
Twitter00 Ratings8.01 Ratings
Facebook00 Ratings7.54 Ratings
LinkedIn00 Ratings5.02 Ratings
Google+00 Ratings4.52 Ratings
Instagram00 Ratings8.34 Ratings
Pinterest00 Ratings5.02 Ratings
YouTube00 Ratings5.02 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Meta Business Suite
6.2
6 Ratings
24% below category average
Campaign success analytics00 Ratings6.36 Ratings
Real-time tracking00 Ratings6.26 Ratings
Competitor analysis00 Ratings6.03 Ratings
Account management
Comparison of Account management features of Product A and Product B
Adobe Advertising Cloud
-
Ratings
Meta Business Suite
5.2
5 Ratings
42% below category average
Role-based user permissions & privileges00 Ratings5.45 Ratings
Mobile access00 Ratings5.05 Ratings
Best Alternatives
Adobe Advertising CloudMeta Business Suite
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Enterprises
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Score 8.2 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Advertising CloudMeta Business Suite
Likelihood to Recommend
7.3
(16 ratings)
5.4
(98 ratings)
Likelihood to Renew
1.8
(2 ratings)
10.0
(7 ratings)
Usability
9.0
(1 ratings)
4.7
(6 ratings)
Performance
-
(0 ratings)
3.0
(1 ratings)
Support Rating
3.3
(4 ratings)
10.0
(4 ratings)
Implementation Rating
8.0
(1 ratings)
10.0
(4 ratings)
User Testimonials
Adobe Advertising CloudMeta Business Suite
Likelihood to Recommend
Adobe
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
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Meta Platforms Inc
Meta Business Suite is ideally suited where you want to schedule content and where teams need to see what each other are doing. It is well suited to assessing the reach, interactions and success of your posts through its Insights, which can help you drive better performance. It is ideally suited to boosting posts, should you want to. And it is good for checking and replying to comments, or spotting notifications. It is well suited for looking at multiple feeds - Facebook and Instagram - at once. It is currently less well suited if you want to handle Threads as well as Facebook and Instagram.
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Pros
Adobe
  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
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Meta Platforms Inc
  • Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
  • They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
  • Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
  • Gives you placements and different ad types so you can get the most out of it.
  • Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.
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Cons
Adobe
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
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Meta Platforms Inc
  • Reporting, especially as you drill down. For example, it won't show you purchases by region or hour of the day.
  • Consistency has been an issue. Top-performing campaigns/ad sets/ads will hit a wall overnight for no apparent reason.
  • Cloning ads doesn't work between certain campaign types. It seems like they could make it so that even a partial copy can be made, with other required fields left empty.
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Likelihood to Renew
Adobe
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
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Meta Platforms Inc
We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.
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Usability
Adobe
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
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Meta Platforms Inc
I gave it this rating because it is so easy to learn to use and you are able to grow a following quickly by knowing when to post and who to post to or how to get in front of those prospects easily, and using those prospects to reach even further without any additional processes on your end through the sharing from your engaged readers.
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Reliability and Availability
Adobe
No answers on this topic
Meta Platforms Inc
I've only dealt with the API having issues a couple times, but as you can imagine an outage is not something an advertiser would find acceptable, especially during any ecommerce-heavy time of year. The overall platform could use some help with availability when it comes to authentication, as it struggles with consistency in authentication.
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Performance
Adobe
No answers on this topic
Meta Platforms Inc
There are a lot of shortcomings when it comes to performance. There are pages that I do not expect to have much information to load on the page, yet it takes an incredibly long time (10+ secondes). I have not had experience with the integration slowing other platforms down too much.
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Support Rating
Adobe
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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Meta Platforms Inc
I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.
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Implementation Rating
Adobe
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
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Meta Platforms Inc
If you don't want to display your feed to your boss before going over scheduled posts for the week, use the Business site and it will be less awkward instantly. Having someone lean over your shoulder is always a bit awkward, you think about how you smell, maybe consider offering them gum because they have bad breath
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Alternatives Considered
Adobe
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
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Meta Platforms Inc
I believe since YouTube started with shorts, TikTok with their incentives for small businesses, and also Snapchat with their incentives for small businesses, it was time for Facebook/Meta to step up to the plate. Around late 2020/early 2021, Facebook/Meta offered small-business grants which was extremely helpful. Outside of that, I strongly feel Meta for Business had to come up with something in order to keep people associated with it. Finally, I believe Meta did what they had to do in order to stay competitive. Though it's free, you still have to pay to boost and promote ads.
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Scalability
Adobe
No answers on this topic
Meta Platforms Inc
This product is definitely able to run at scale, but it would be wise to have enough eyeballs to oversee it and the tools for keeping the campaigns, adsets, and ads organized could use some improvement. I can also see the UI interfering with usability at greater amounts of scale.
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Return on Investment
Adobe
  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
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Meta Platforms Inc
  • Overall positive ROI has been achieved using this platform. You must have a clear understanding of where your CPL maximums are to remain profitable and either optimize to success or pull the plug on campaigns that are bleeding spend.
  • This is a great platform to build new audiences or grow existing ones.
  • Building audience segments via pixel tracking is a huge win for this platform.
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ScreenShots