65 Ratings
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Score 8.1 out of 100
250 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Adobe Advertising Cloud

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran | TrustRadius Reviewer

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

Community Cloud is the perfect tool for people that are looking for a solution where they can create a web portal that is integrated with their existing Salesforce data and want to make some of that data available and interactable for people that doesn't really require a Salesforce user license, whether they are customers, employees or the general public. As a standalone product without integration to the Salesforce ecosystem, it really doesn't make sense as a regular web portal presents itself as a better option.
Pedro Henrique de Almeida | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
8.9
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
Data Transfer
Adobe Advertising Cloud
8.6
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
DSP integration
Adobe Advertising Cloud
9.3
Salesforce Experience Cloud (formerly Salesforce Community Cloud)

Ad Campaigns

Adobe Advertising Cloud
8.2
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
Ad campaign creation
Adobe Advertising Cloud
7.4
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
Ad deployment
Adobe Advertising Cloud
8.4
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
Display advertising
Adobe Advertising Cloud
8.0
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.6
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
Sequence targeting
Adobe Advertising Cloud
8.7
Salesforce Experience Cloud (formerly Salesforce Community Cloud)

Ad Reporting & Analytics

Adobe Advertising Cloud
9.0
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
Ad dashboards
Adobe Advertising Cloud
9.1
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
Ad performance reports
Adobe Advertising Cloud
9.1
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
Ad conversion tracking
Adobe Advertising Cloud
9.1
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
Ad attribution reporting
Adobe Advertising Cloud
8.6
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
Cross-channel ad management
Adobe Advertising Cloud
9.0
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
Ad forecasting and optimization
Adobe Advertising Cloud
9.3
Salesforce Experience Cloud (formerly Salesforce Community Cloud)

Pros

Adobe Advertising Cloud

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Anonymous | TrustRadius Reviewer

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

  • It has a lot of features baked in that are ready to go out of the box which should satisfy most use cases.
  • It can be relatively easily customized to meet the individual needs of a company without giving too much ability to poorly build it.
  • Integrates well with the rest of an existing Salesforce org if you have one.
  • Users will already be familiar with the UI if they're using Salesforce for other reasons.
Anonymous | TrustRadius Reviewer

Cons

Adobe Advertising Cloud

  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Che Odom | TrustRadius Reviewer

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

  • None that come to mind - integrations, experience, and use is great! However, if you're trying to learn it yourself, you may benefit from consulting an expert. Or, if you're wondering if it's good for you, a business analysis will suit you well before you implement to save yourselves, time, money, efforts, and even people.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Advertising Cloud

Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Anonymous | TrustRadius Reviewer

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

No score
No answers yet
No answers on this topic

Usability

Adobe Advertising Cloud

Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran | TrustRadius Reviewer

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

Salesforce Experience Cloud (formerly Salesforce Community Cloud) 9.4
Based on 4 answers
Salesforce has done a fantastic job building a platform for expandability and customization. It allows us to build custom components and templates for our community that increases the overall usability and adoption of the tools we put out for our customer. With the addition of Lightning as a framework to the platform, we have a modern set of tools to facilitate this.
Anonymous | TrustRadius Reviewer

Performance

Adobe Advertising Cloud

No score
No answers yet
No answers on this topic

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

Salesforce Experience Cloud (formerly Salesforce Community Cloud) 9.1
Based on 10 answers
Again, since we provide and recommend solutions, I can't speak to every client's individual experience, but can offer general reflections as to keep their collaborations private, that they are satisfied with the experience. We hear a lot about how this system helps to encourage collaborations between their own business partners, customers, and internal members, and enables quality integrations with other products that help drive revenue.
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 3.2
Based on 5 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox | TrustRadius Reviewer

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

Salesforce Experience Cloud (formerly Salesforce Community Cloud) 7.6
Based on 35 answers
We have weekly calls with our Salesforce reps. They bring new ideas to the table and help with taxonomy builds. They have also answered many questions and connected us to the right people for us to grow our knowledge and utilization of the platform. They are a good partner overall in comparison.
Joseph Alleruzzo | TrustRadius Reviewer

Implementation Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran | TrustRadius Reviewer

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Advertising Cloud

An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.
Anonymous | TrustRadius Reviewer

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

I have used Datatel/Colleague/Recruiter before. There were issues because only one person at the institution was able to have the student's record open at a time. This was problematic when collaboration between departments was necessary especially in the case of admissions, financial aid, and registration. We also had to do our work and then log out before asking a questions of another department. Sometimes simultaneous use was necessary. However, this was years ago and they may have since updated the program.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Advertising Cloud

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Anonymous | TrustRadius Reviewer

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

  • Improved online admission application completion rates from mid-60%s to mid-80%s.
  • Positive user experience from start-to-finish to leverage one data system for all prospective student data
  • Fewer data integrations transforming and loading sensitive student data by leveraging Salesforce Community Cloud to access already existing data
Nathan Baker | TrustRadius Reviewer

Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Advertising Cloud
7.3
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
8.5

Likelihood to Renew

Adobe Advertising Cloud
1.8
Salesforce Experience Cloud (formerly Salesforce Community Cloud)

Usability

Adobe Advertising Cloud
9.0
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
9.4

Performance

Adobe Advertising Cloud
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
9.1

Support Rating

Adobe Advertising Cloud
3.2
Salesforce Experience Cloud (formerly Salesforce Community Cloud)
7.6

Implementation Rating

Adobe Advertising Cloud
8.0
Salesforce Experience Cloud (formerly Salesforce Community Cloud)

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