Likelihood to Recommend
Adobe Analytics is a great tool for tracking website traffic, user behavior, and conversions. It allows you to understand customer journeys and helps evaluate the effectiveness of marketing campaigns. It also measures the performance of A/B tests and how different audiences interact with a website. It doesn't have more advanced analytical capabilities like predictive analytics and machine learning. It also doesn't allow for offline data such as store visits and sales tracking.
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Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.
Read full review Pros Adobe Analytics comes with an in-built workspace, which is a drag-and-drop canvas for custom analysis and visualizations. This tool is always being improved to provide the most up-to-date features and ways to make work easier and effective. I like the approach and we'll planned and organized training session from each specher. Unparalleled support available 24/7. Read full review Provides a complete ad verification system. Integration with Google Analytics. Transmission customization Ad network mediation is a great feature to manage many ad networks at the same time. Read full review Cons Might be a bit expensive for Startups or Small businesses. Learning and getting accustomed to the software and all it's features might take a bit of inestment of time & effort. Sometimes the software gets a bit slow. So you need to keep up with it. Read full review AdMob bans people unnecessarily. Earnings is significantly less if you use it as a small business owner. Onboarding needs some major work in my opinion. Read full review Likelihood to Renew
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Read full review Usability
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
Read full review Reliability and Availability
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Read full review Performance
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
Read full review Support Rating
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
Read full review In-Person Training
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Read full review Online Training
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Read full review Implementation Rating
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
Read full review Alternatives Considered Google Analytics
(inc. 360): Target is less intuitive than Google on a number of fronts: layout, naming conventions, default reporting views, but offers more flexible reporting options without having to swap to tools like BigQuery. In a lot of instances, its faster than
too which is useful for browsing reporting data.
: less flexible than
, and less focused on mobile experiences. Less intuitive than
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No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.
Read full review Contract Terms and Pricing Model
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
Read full review Scalability
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
Read full review Professional Services
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
Read full review Return on Investment It has helped us know where to focus our optimization efforts, and then analyze those optimization tests in greater detail than we otherwise could. This has decreased cost per lead and increased our marketing efficiency. It has given us data to understand how pages, sections, and sites perform. This has enabled us to make informed decisions about future releases and changes, or needed adjustments. This has in turn, saved marketing dollars. Read full review AdMob advertising is maybe the main or second main source of revenue for our company. Having said that AdMob can improve in many aspects. Read full review ScreenShots