Likelihood to Recommend Adobe Analytics is better than some other tools as it feels better set up for actual "analysis", rather than simply "reporting". The power of Workspace allows you to drag 'n' drop at ease which makes you are far more in control of your own analysis/discovery/exploration. However, regards the final reports and dashboards' look 'n' feel the Workspace PDF output is lacking visually compared to other products like Google's Looker. To engage with less technical end users sometimes Looker feels the better, more polished option.
Read full review Heroku is very well suited for startups looking to get a server stack up and running quickly. There is little to no overhead when managing your instances. However, you'll need a background in basic DevOps or system management to make sure everything is set up correctly. In addition, it's easy to accidentally go crazy on pricing. Make sure you're only creating the server instances you need to run the base application and set up an auto-scaler plugin to handle peaks.
Read full review Pros They've been really an industry standard tool in analytics for a long, long time. They've got the trusted brand and the reputation, a wonderful community behind it. It is always nice, having that level of support where you can meet other practitioners. It's a great benefit because I can meet other people who have already pushed the tool a lot farther than I have. And it's a great place to get ideas in that way. We came from a world where we were running on a homegrown system that we'd use to do click tracking. You get some advantages on that of the customization, but losing out on community of support was one of the big reasons why we decided to move beyond that and implement Adobe Analytics instead. Read full review Heroku has a very simple deployment model, making it easy to get your application up-and-running with minimal effort. We can focus on our efforts the unique aspects of our application. The robust add-on marketplace makes it easy to try out new approaches with minimal effort and investment -- and when we settle on a solution, we can easily scale it. Heroku's support is quite good -- their staff is quite technical and willing to get into the weeds to diagnose even complicated problems. Read full review Cons Most of the problems that Adobe Analytics as of now is having, it is getting addressed in a newer tool called Web Desk DK from implementation. They are already addressing that issue with the new tool and also the time data with the customer general analytics. So there is something not in workspace analysis and this is what they're addressing in customer general analytics. Which is good. Read full review Large price jumps between certain resource tiers (2x Dyno for $50 per month versus Performance Dyno for $250). Free Postgres next jumps to $50 per month. Marketing/Branding to non-technical stakeholders. As the years pass, I've had to fight more to convince stakeholders on the value of Heroku over AWS. Improve Buildpack documentation. This is one area where Heroku's documentation is fairly confusing. Read full review Likelihood to Renew We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Read full review Heroku is easy to use, services a ton of functions for you out of the box, and provides a means to get a software product off the ground and managed quickly and easily. The tools provide allows a small to medium size org to move very quickly. The CLI tools provided make managing an entire technical infrastructure simple.
Read full review Usability Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
Read full review Easy to use web based console and easy to use command line tools; deployment is done directly from a GIT repository. What more could you ask for? The one thing that keeps me from giving it a 10 is that custom build packs are almost incomprehensible. We used one for a while because we needed cairo graphics processing. Fortunately, I was able to figure out a different way to do what we needed so that we could get off the custom build pack.
Read full review Reliability and Availability I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
Read full review Heroku availability correlates pretty strongly to AWS US EAST availability. We had a couple of times where there was a Heroku-specific issue but not for the last 7-8 months.
Read full review Performance Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
Read full review The only issue that I ever have is that about 1 out of 20 deployments (git push) will hang and need to be cancelled and done again.
Read full review Support Rating I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
Read full review I've used it for many years without facing any major problem. It's not hard at all to get used to it, it's documentation is outstanding and simple. We are close to 2020 and I don't think most of the existing companies or startups should still face old problems such as wasting time deploying code and calculate computing resources.
Read full review In-Person Training It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Read full review Online Training The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
Read full review Implementation Rating One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
Read full review Be ready to pay a bit more than expected in the beginning if you're migrating from a big server. The application is probably not ready for the change and you have to keep improving it with time.
It's also important to consider that you can't save anything to the disc as it will be lost when your application restarts, so you have to think about using something like S3.
Read full review Alternatives Considered I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging team and we have to come up with these different strategies. Okay, how are we gonna tag it? What are we going to name it? It just seems like a lot of wasted time in my opinion. I want to track everything. I want to know every single thing these people are doing. We shouldn't have to have this conversation if we tag this, you might not have time to tag this right away for MVP. It's like that to me right now. That shouldn't even be a conversation. I should be able to release a feature, I should be able to just automatically go pull reports on that. And just figure out exactly what they were doing.
Read full review Heroku is the more expensive option for hosting compared to some of the cloud platforms we investigated, but it's worth it for us because of the plug-and-play nature of Heroku deployment. We can be up and running in a few minutes and know with precision how much it will cost us each month to run the application, unlike
Amazon Web Services where you have to go to great pains to configure it correctly or else you might end up with a shocking monthly bill. Overall, spending the time to configure
Amazon Web Services or one of its competitors is likely the more affordable and powerful choice, because you have control over so many specifics of the configuration. But it also requires the burden of continuing to maintain and update your AWS instance, whereas with Heroku they take care of security fixes and platform upgrades. It's a great service and we are happy to pay the extra cost for the value-adds Heroku provides.
Read full review Contract Terms and Pricing Model Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
Read full review Scalability My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
Read full review Professional Services The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
Read full review Return on Investment I like to think it's positive. It's a very steep learning curve, so we do face a lot of challenges with adoption inside of the companies. My team and I evangelize this and also who's in charge of data and advanced analytics, but it's very hard to leverage that with typical business analysis people. These are people who live their life in Excel and SQL and Power BI. They just use this very occasionally and by only looking at that sort of aggregate data, they miss out on behavior and what actually happens in execution. And because it's such a steep learning curve, we do have a challenge pushing it in there. Read full review It has been critical in seamlessly operating our platform with runs all of our programs. It has been impressive with its ability to scale quickly which results in the growth of our work. It allows for tracking of different features which allows for quick problem solving which saves us time. Emily Cooper Director, Illinois Science & Technology Coalition
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