What users are saying about
31 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101
88 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Oracle Maxymiser

Very well suited when you want to test across multiple pages and / or run heavily targeted or segmented campaigns. Lots of out of the box capabilities, and they can help add the ability to do anything else. You can create reusable custom scripts for targeting or tracking. Ease of implementation is great, and as I mentioned, the campaign reporting is top notch. If you still want additional insight, you can tie it in to 3rd parties like ClickTale or Google Analytics.
Gwen Lafleur profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Oracle Maxymiser
Collection of first-party data
Adobe Audience Manager
9.5
Oracle Maxymiser
Collection of third-party data
Adobe Audience Manager
9.0
Oracle Maxymiser
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Oracle Maxymiser

Data Classification

Adobe Audience Manager
8.5
Oracle Maxymiser
Audience taxonomy
Adobe Audience Manager
8.5
Oracle Maxymiser
Tag Management
Adobe Audience Manager
8.0
Oracle Maxymiser
Data Analysis Dashboard
Adobe Audience Manager
9.0
Oracle Maxymiser

Ad Network Integration

Adobe Audience Manager
8.0
Oracle Maxymiser
Data Transfer
Adobe Audience Manager
8.0
Oracle Maxymiser
DSP integration
Adobe Audience Manager
8.0
Oracle Maxymiser

DMP Analytics

Adobe Audience Manager
8.0
Oracle Maxymiser
Campaign Analytics
Adobe Audience Manager
7.5
Oracle Maxymiser
Audience Analytics
Adobe Audience Manager
8.5
Oracle Maxymiser

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Customer service - we have a wonderful solutions team that helps us with managed testing and strategy, as well as technical support for our self-service tests. They're responsive, respectful, and helpful. We have yet to run across an issue they couldn't help us with.
  • Platform integration - it's very easy to integrate into our websites, and one of the things that I most appreciate is that the single line of javascript code makes it so that we don't have to continue going back to our dev teams for further integration... we can just code our tests and launch them. It also makes it so we can test just about anything we can imagine... from simple button tests to all of our product pages to any kind of price testing we can think of, to any segments we want to test to.
  • Reporting - the reporting tools are robust and easy to use, and one of my favorite things is the filtering capability that comes out of the box so that I don't have to add filters to my individual campaigns in order to understand impact by traffic channel, etc...
Gwen Lafleur profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Self service option may prove a little complex for those new to conversion optimisation
  • Internal dedicated conversion resource is required to get the most out of the tool
John Mills profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Oracle Maxymiser8.3
Based on 21 answers
Excellent quality of service
No photo available

Usability

No score
No answers yet
No answers on this topic
Oracle Maxymiser8.2
Based on 1 answer
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur profile photo

Support

No score
No answers yet
No answers on this topic
Oracle Maxymiser9.1
Based on 1 answer
They're very responsive, helpful, and respectful. From my perspective, they're a partner in our success - I always get the feeling that they care about what we're doing and helping us to succeed. Emails are usually answered quickly and I've never had to escalate an issue. The team is always willing to help us with anything we might need... I've had them on the phone with my entire dev team in more than one instance, helping to resolve tricky coding for complicated tests. Our dev team is in Manila, and they've also been very helpful in working with us on remote training which has been extremely helpful and also effective. When they're providing managed services, the communication is always excellent, and I've always appreciated the strategic support that they provide... they don't just execute on what I hand them, they make an effort to help us make it even better
Gwen Lafleur profile photo

Implementation

No score
No answers yet
No answers on this topic
Oracle Maxymiser9.1
Based on 1 answer
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
I have only used Maxymiser, but Target and Optimizely seem like strong contenders. Target has some great features which work well if you are on the AEM platform and use their Analytics as well. Optimizely seems to have server side testing down and that would be my go to if that was the main goal
No photo available

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Primarily focused on improving sales conversion, optimising with Maxymiser has proven ROI many times over.
Dan Beeston profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Maxymiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details