What users are saying about
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Top Rated
248 Ratings
43 Ratings

Adobe Campaign

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Top Rated
248 Ratings
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Score 8 out of 100
43 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Adobe Social
WYSIWYG email editor
Adobe Campaign
8.6
Adobe Social
Dynamic content
Adobe Campaign
8.4
Adobe Social
Ability to test dynamic content
Adobe Campaign
8.3
Adobe Social
Landing pages
Adobe Campaign
8.8
Adobe Social
A/B testing
Adobe Campaign
8.8
Adobe Social
Mobile optimization
Adobe Campaign
7.8
Adobe Social
Email deliverability reporting
Adobe Campaign
8.5
Adobe Social
List management
Adobe Campaign
8.1
Adobe Social
Triggered drip sequences
Adobe Campaign
7.9
Adobe Social

Lead Management

Adobe Campaign
6.7
Adobe Social
Lead nurturing
Adobe Campaign
7.1
Adobe Social
Lead scoring and grading
Adobe Campaign
7.3
Adobe Social
Data quality management
Adobe Campaign
6.3
Adobe Social
Automated sales alerts and tasks
Adobe Campaign
6.0
Adobe Social

Campaign Management

Adobe Campaign
7.7
Adobe Social
Calendaring
Adobe Campaign
8.0
Adobe Social
Event/webinar marketing
Adobe Campaign
7.4
Adobe Social

Social Media Marketing

Adobe Campaign
7.9
Adobe Social
Social sharing and campaigns
Adobe Campaign
8.0
Adobe Social
Social profile integration
Adobe Campaign
7.7
Adobe Social

Reporting & Analytics

Adobe Campaign
8.3
Adobe Social
Dashboards
Adobe Campaign
8.2
Adobe Social
Standard reports
Adobe Campaign
8.6
Adobe Social
Custom reports
Adobe Campaign
8.0
Adobe Social

Platform & Infrastructure

Adobe Campaign
7.4
Adobe Social
API
Adobe Campaign
7.1
Adobe Social
Role-based workflow & approvals
Adobe Campaign
8.1
Adobe Social
Customizability
Adobe Campaign
7.6
Adobe Social
Integration with Salesforce.com
Adobe Campaign
8.1
Adobe Social
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Adobe Social
Integration with SugarCRM
Adobe Campaign
6.5
Adobe Social

Listening/monitoring

Adobe Campaign
Adobe Social
2.3
Boolean keyword searches
Adobe Campaign
Adobe Social
2.0
Filtering out noise/spam
Adobe Campaign
Adobe Social
2.0
Sentiment analysis
Adobe Campaign
Adobe Social
2.0
Broad channel coverage
Adobe Campaign
Adobe Social
3.0

Publishing

Adobe Campaign
Adobe Social
3.0
Content planning and scheduling
Adobe Campaign
Adobe Social
4.0
Audience targeting
Adobe Campaign
Adobe Social
3.0
Content optimization
Adobe Campaign
Adobe Social
2.0
Workflow management
Adobe Campaign
Adobe Social
3.0

Engagement

Adobe Campaign
Adobe Social
2.0
Automated routing and prioritization
Adobe Campaign
Adobe Social
2.0
Customer interaction histories
Adobe Campaign
Adobe Social
2.0
Bulk actions
Adobe Campaign
Adobe Social
2.0

Marketing

Adobe Campaign
Adobe Social
2.0
Lead generation
Adobe Campaign
Adobe Social
2.0
Content marketing
Adobe Campaign
Adobe Social
2.0
Paid media management
Adobe Campaign
Adobe Social
2.0
Campaigns and promotions
Adobe Campaign
Adobe Social
2.0

Channel coverage/integration

Adobe Campaign
Adobe Social
2.9
Twitter
Adobe Campaign
Adobe Social
4.0
Facebook
Adobe Campaign
Adobe Social
3.0
LinkedIn
Adobe Campaign
Adobe Social
3.0
Google+
Adobe Campaign
Adobe Social
3.0
Instagram
Adobe Campaign
Adobe Social
3.0
Pinterest
Adobe Campaign
Adobe Social
3.0
YouTube
Adobe Campaign
Adobe Social
1.0

Reporting/analytics

Adobe Campaign
Adobe Social
2.0
Campaign success analytics
Adobe Campaign
Adobe Social
2.0
Real-time tracking
Adobe Campaign
Adobe Social
2.0
Competitor analysis
Adobe Campaign
Adobe Social
2.0

Account management

Adobe Campaign
Adobe Social
2.5
Role-based user permissions & privileges
Adobe Campaign
Adobe Social
3.0
Mobile access
Adobe Campaign
Adobe Social
2.0

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Adobe Social

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
Anonymous | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Adobe Social

  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Adobe Social

Adobe Social 5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Adobe Social

Adobe Social 2.1
Based on 2 answers
The new UX is gorgeous and overall usability of the tool has improved greatly, but there has also been an increase in slow loads and overall login issues.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Adobe Social

Adobe Social 7.0
Based on 1 answer
No answer on this topic is available.

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
Anonymous | TrustRadius Reviewer

Online Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Adobe Social

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Adobe Social

  • A bespoke report we created (and had to pay additional money to work with Adobe to create) paid dividends. It signaled to us that one of the characters in our show was receiving out-sized chatter - and we pivoted our marketing plans as a result.
  • It was awful for tracking realtime trends, stats and chatter.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Adobe Social
2.0

Likelihood to Renew

Adobe Campaign
8.4
Adobe Social
5.4

Usability

Adobe Campaign
6.8
Adobe Social
2.1

Reliability and Availability

Adobe Campaign
7.0
Adobe Social
7.0

Performance

Adobe Campaign
7.0
Adobe Social
5.0

Support Rating

Adobe Campaign
4.5
Adobe Social
8.0

In-Person Training

Adobe Campaign
8.0
Adobe Social

Online Training

Adobe Campaign
8.0
Adobe Social
6.0

Implementation Rating

Adobe Campaign
8.0
Adobe Social
5.0

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