What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Microsoft Dynamics Marketing

25 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Microsoft Dynamics Marketing

It is well suited for targeting customer segments and keeping information on their preferences. While there are a lot of steps to set it up, it is very easy to use and pretty intuitive once you get in and start working with the specific areas. We also appreciate the email templates.
Kimberly Yolitz profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Microsoft Dynamics Marketing
WYSIWYG email editor
Adobe Campaign
7.3
Microsoft Dynamics Marketing
Dynamic content
Adobe Campaign
7.9
Microsoft Dynamics Marketing
Ability to test dynamic content
Adobe Campaign
8.2
Microsoft Dynamics Marketing
Landing pages
Adobe Campaign
7.9
Microsoft Dynamics Marketing
A/B testing
Adobe Campaign
7.0
Microsoft Dynamics Marketing
Mobile optimization
Adobe Campaign
8.4
Microsoft Dynamics Marketing
Email deliverability
Adobe Campaign
8.6
Microsoft Dynamics Marketing
List management
Adobe Campaign
8.2
Microsoft Dynamics Marketing
Triggered drip sequences
Adobe Campaign
7.5
Microsoft Dynamics Marketing

Lead Management

Adobe Campaign
6.9
Microsoft Dynamics Marketing
Lead nurturing
Adobe Campaign
7.5
Microsoft Dynamics Marketing
Lead scoring and grading
Adobe Campaign
7.2
Microsoft Dynamics Marketing
Data quality management
Adobe Campaign
6.6
Microsoft Dynamics Marketing
Automated sales alerts and tasks
Adobe Campaign
6.3
Microsoft Dynamics Marketing

Campaign Management

Adobe Campaign
7.4
Microsoft Dynamics Marketing
Calendaring
Adobe Campaign
7.5
Microsoft Dynamics Marketing
Event/webinar marketing
Adobe Campaign
7.3
Microsoft Dynamics Marketing

Social Media Marketing

Adobe Campaign
8.1
Microsoft Dynamics Marketing
Social sharing and campaigns
Adobe Campaign
8.2
Microsoft Dynamics Marketing
Social profile integration
Adobe Campaign
7.9
Microsoft Dynamics Marketing

Reporting & Analytics

Adobe Campaign
7.7
Microsoft Dynamics Marketing
Dashboards
Adobe Campaign
8.3
Microsoft Dynamics Marketing
Standard reports
Adobe Campaign
8.1
Microsoft Dynamics Marketing
Custom reports
Adobe Campaign
6.9
Microsoft Dynamics Marketing

Platform & Infrastructure

Adobe Campaign
7.6
Microsoft Dynamics Marketing
API
Adobe Campaign
8.1
Microsoft Dynamics Marketing
Role-based workflow & approvals
Adobe Campaign
8.5
Microsoft Dynamics Marketing
Customizability
Adobe Campaign
8.0
Microsoft Dynamics Marketing
Integration with Salesforce.com
Adobe Campaign
7.9
Microsoft Dynamics Marketing
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Microsoft Dynamics Marketing
Integration with SugarCRM
Adobe Campaign
6.4
Microsoft Dynamics Marketing

Pros

  • Dynamic Web Applications (Landing Pages), Personalization Blocks, One click publish, secure endpoints
  • Email Tagging, Delivery Tracking, Retry and Logging, Hot Clicks, Delivery Rules, Typology Rules
  • Reporting on Delivery Statistics, Open rate, Click Rate, Custom Reports
  • Integration with SFDC, MSD CRM on Cloud, Adobe Analytics, Genesis Connector
  • Customer Interaction Management and Offers presentation
  • Customer Surveys and Subscription
Arvind Jain profile photo
  • Allows for detailed segmented marketing lists
  • Customized email templates
  • Subscription management
Kimberly Yolitz profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • Creating/Managing marketing lists - specifically copying them (dynamic)
  • The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM
  • No Social marketing dashboard available (looking for something similar to HootSuite where you can post/schedule posts.
Kimberly Yolitz profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign is a leader in the marketing automation platform space. I would put it directly against the Salesforce Marketing Cloud as they are nose to nose in terms of leading features. For our clients, Adobe Campaign makes the most sense if they already have some investment in other Adobe Marketing Cloud solutions.
Marty Idziak profile photo
While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
Kimberly Yolitz profile photo

Return on Investment

  • Adobe Campaign helped us deliver personalized message in a scalable way and across channels. That is huge as the customer experience is delightful ..and consistent , whether they are on web , or in store or on phone. More Clicks and More Conversion
  • Tracking of what users do on the content delivered to them and dynamic inclusion of users into different journeys is a must have feature, else you are driving a car without a rear view or side view mirror.
  • No other tool out there helps you map the whole end to end journey, with reporting, content, customization and unified approach for inbound as well as outbound interactions. That omni channel model itself is one big reason to go with Adobe Campaign.
Arvind Jain profile photo
  • We've only been using it for 8 months so I cannot comment on the cost aspect
  • From a marketing and data perspective - it is invaluable.
Kimberly Yolitz profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Microsoft Dynamics Marketing

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details