What users are saying about
Top Rated
93 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
26 Ratings
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Score 7.6 out of 101

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Likelihood to Recommend

Adobe Campaign

We have several campaigns to fundraise money, and each campaign is targeted to a specific audience. When it comes to reaching many people with various demographics, Adobe Campaign is perfect because it helps us understand our marketing and our targets. When we have a small scale venture then it is not so helpful because we don't need something with so many elements and customization features, we sometimes just need simplicity.
No photo available

Microsoft Dynamics Marketing

It is well suited for targeting customer segments and keeping information on their preferences. While there are a lot of steps to set it up, it is very easy to use and pretty intuitive once you get in and start working with the specific areas. We also appreciate the email templates.
Kimberly Yolitz profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Microsoft Dynamics Marketing
WYSIWYG email editor
Adobe Campaign
7.5
Microsoft Dynamics Marketing
Dynamic content
Adobe Campaign
8.1
Microsoft Dynamics Marketing
Ability to test dynamic content
Adobe Campaign
8.4
Microsoft Dynamics Marketing
Landing pages
Adobe Campaign
7.7
Microsoft Dynamics Marketing
A/B testing
Adobe Campaign
6.9
Microsoft Dynamics Marketing
Mobile optimization
Adobe Campaign
7.7
Microsoft Dynamics Marketing
Email deliverability
Adobe Campaign
8.7
Microsoft Dynamics Marketing
List management
Adobe Campaign
8.4
Microsoft Dynamics Marketing
Triggered drip sequences
Adobe Campaign
7.5
Microsoft Dynamics Marketing

Lead Management

Adobe Campaign
6.8
Microsoft Dynamics Marketing
Lead nurturing
Adobe Campaign
7.4
Microsoft Dynamics Marketing
Lead scoring and grading
Adobe Campaign
7.2
Microsoft Dynamics Marketing
Data quality management
Adobe Campaign
6.5
Microsoft Dynamics Marketing
Automated sales alerts and tasks
Adobe Campaign
6.2
Microsoft Dynamics Marketing

Campaign Management

Adobe Campaign
7.4
Microsoft Dynamics Marketing
Calendaring
Adobe Campaign
7.5
Microsoft Dynamics Marketing
Event/webinar marketing
Adobe Campaign
7.3
Microsoft Dynamics Marketing

Social Media Marketing

Adobe Campaign
8.0
Microsoft Dynamics Marketing
Social sharing and campaigns
Adobe Campaign
8.1
Microsoft Dynamics Marketing
Social profile integration
Adobe Campaign
7.8
Microsoft Dynamics Marketing

Reporting & Analytics

Adobe Campaign
8.0
Microsoft Dynamics Marketing
Dashboards
Adobe Campaign
8.4
Microsoft Dynamics Marketing
Standard reports
Adobe Campaign
8.3
Microsoft Dynamics Marketing
Custom reports
Adobe Campaign
7.2
Microsoft Dynamics Marketing

Platform & Infrastructure

Adobe Campaign
7.6
Microsoft Dynamics Marketing
API
Adobe Campaign
8.0
Microsoft Dynamics Marketing
Role-based workflow & approvals
Adobe Campaign
8.4
Microsoft Dynamics Marketing
Customizability
Adobe Campaign
8.1
Microsoft Dynamics Marketing
Integration with Salesforce.com
Adobe Campaign
7.5
Microsoft Dynamics Marketing
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Microsoft Dynamics Marketing
Integration with SugarCRM
Adobe Campaign
6.3
Microsoft Dynamics Marketing

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
No photo available
  • Allows for detailed segmented marketing lists
  • Customized email templates
  • Subscription management
Kimberly Yolitz profile photo

Cons

  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
No photo available
  • Creating/Managing marketing lists - specifically copying them (dynamic)
  • The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM
  • No Social marketing dashboard available (looking for something similar to HootSuite where you can post/schedule posts.
Kimberly Yolitz profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
Kimberly Yolitz profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • We've only been using it for 8 months so I cannot comment on the cost aspect
  • From a marketing and data perspective - it is invaluable.
Kimberly Yolitz profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Microsoft Dynamics Marketing

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Microsoft Dynamics Marketing More Information