What users are saying about
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140 Ratings

Adobe Campaign

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140 Ratings
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Score 7.6 out of 101
26 Ratings
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Score 7.7 out of 101

Likelihood to Recommend

Adobe Campaign

The features and options available in Adobe Campaign are extensive. We use it to run our marketing campaigns across multiple types of devices. It covers all the bases from e-mail, mobile, or a direct mail sent to a prospect, we can do it all. It is a great tool for just keeping track of things, coming campaign elements and a history of what has occurred. Reporting could use some work and the amount of customization required is a bit steep.
No photo available

Microsoft Dynamics Marketing

It is well suited for targeting customer segments and keeping information on their preferences. While there are a lot of steps to set it up, it is very easy to use and pretty intuitive once you get in and start working with the specific areas. We also appreciate the email templates.
Kimberly Yolitz profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Microsoft Dynamics Marketing
WYSIWYG email editor
Adobe Campaign
7.4
Microsoft Dynamics Marketing
Dynamic content
Adobe Campaign
8.3
Microsoft Dynamics Marketing
Ability to test dynamic content
Adobe Campaign
8.3
Microsoft Dynamics Marketing
Landing pages
Adobe Campaign
7.9
Microsoft Dynamics Marketing
A/B testing
Adobe Campaign
7.3
Microsoft Dynamics Marketing
Mobile optimization
Adobe Campaign
7.8
Microsoft Dynamics Marketing
Email deliverability
Adobe Campaign
8.7
Microsoft Dynamics Marketing
List management
Adobe Campaign
8.0
Microsoft Dynamics Marketing
Triggered drip sequences
Adobe Campaign
7.2
Microsoft Dynamics Marketing

Lead Management

Adobe Campaign
6.7
Microsoft Dynamics Marketing
Lead nurturing
Adobe Campaign
7.2
Microsoft Dynamics Marketing
Lead scoring and grading
Adobe Campaign
7.2
Microsoft Dynamics Marketing
Data quality management
Adobe Campaign
6.4
Microsoft Dynamics Marketing
Automated sales alerts and tasks
Adobe Campaign
6.1
Microsoft Dynamics Marketing

Campaign Management

Adobe Campaign
7.3
Microsoft Dynamics Marketing
Calendaring
Adobe Campaign
7.3
Microsoft Dynamics Marketing
Event/webinar marketing
Adobe Campaign
7.3
Microsoft Dynamics Marketing

Social Media Marketing

Adobe Campaign
7.9
Microsoft Dynamics Marketing
Social sharing and campaigns
Adobe Campaign
8.1
Microsoft Dynamics Marketing
Social profile integration
Adobe Campaign
7.7
Microsoft Dynamics Marketing

Reporting & Analytics

Adobe Campaign
7.7
Microsoft Dynamics Marketing
Dashboards
Adobe Campaign
7.8
Microsoft Dynamics Marketing
Standard reports
Adobe Campaign
8.2
Microsoft Dynamics Marketing
Custom reports
Adobe Campaign
7.2
Microsoft Dynamics Marketing

Platform & Infrastructure

Adobe Campaign
7.2
Microsoft Dynamics Marketing
API
Adobe Campaign
6.9
Microsoft Dynamics Marketing
Role-based workflow & approvals
Adobe Campaign
8.0
Microsoft Dynamics Marketing
Customizability
Adobe Campaign
7.5
Microsoft Dynamics Marketing
Integration with Salesforce.com
Adobe Campaign
7.4
Microsoft Dynamics Marketing
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Microsoft Dynamics Marketing
Integration with SugarCRM
Adobe Campaign
6.4
Microsoft Dynamics Marketing

Pros

Adobe Campaign

  • Opens and URL tracking. This is a built-in feature that provides useful insights into the effectiveness of emails.
  • Email design flexibility. It is very easy and quick to create an email campaign from scratch and send to a list of recipients.
  • Designing workflows to segment your recipient population. With sufficient data loaded into a data model, it is quite simple to use the targeting and workflows to filter for specific recipients to which you wish to deliver a message to.
Canh Tran profile photo

Microsoft Dynamics Marketing

  • Allows for detailed segmented marketing lists
  • Customized email templates
  • Subscription management
Kimberly Yolitz profile photo

Cons

Adobe Campaign

  • Steep learning curve
  • Duplication of user profiles has been a problem
  • The new creative design editor has some quirks
No photo available

Microsoft Dynamics Marketing

  • Creating/Managing marketing lists - specifically copying them (dynamic)
  • The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM
  • No Social marketing dashboard available (looking for something similar to HootSuite where you can post/schedule posts.
Kimberly Yolitz profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

Microsoft Dynamics Marketing

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo

Microsoft Dynamics Marketing

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Microsoft Dynamics Marketing

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
Mostly a standard response comes quickly based on ticket priority. Sometimes a ticket gets ignored and it requires us to involve CSM to speed up the process.
Imranul Mazumder profile photo

Microsoft Dynamics Marketing

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available

Microsoft Dynamics Marketing

While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
Kimberly Yolitz profile photo

Return on Investment

Adobe Campaign

  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
No photo available

Microsoft Dynamics Marketing

  • We've only been using it for 8 months so I cannot comment on the cost aspect
  • From a marketing and data perspective - it is invaluable.
Kimberly Yolitz profile photo

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Microsoft Dynamics Marketing

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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