What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Pardot

Top Rated
490 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Pardot

Top Rated
490 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
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Pardot

Whether you are a small business or large, Pardot is a great, easy-to-use, user-friendly and powerful marketing automation tool to drive your organization's marketing initiatives. Paired with Salesforce, it drives visibility and accountability across sales and marketing teams and enables both to drive leads and sales with automation.
Christina Wells profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Pardot
7.0
WYSIWYG email editor
Adobe Campaign
7.3
Pardot
6.5
Dynamic content
Adobe Campaign
7.9
Pardot
6.8
Ability to test dynamic content
Adobe Campaign
8.2
Pardot
7.1
Landing pages
Adobe Campaign
7.9
Pardot
6.8
A/B testing
Adobe Campaign
7.0
Pardot
7.3
Mobile optimization
Adobe Campaign
8.4
Pardot
6.6
Email deliverability
Adobe Campaign
8.6
Pardot
7.6
List management
Adobe Campaign
8.2
Pardot
7.0
Triggered drip sequences
Adobe Campaign
7.5
Pardot
7.0

Lead Management

Adobe Campaign
6.9
Pardot
6.6
Lead nurturing
Adobe Campaign
7.5
Pardot
6.9
Lead scoring and grading
Adobe Campaign
7.2
Pardot
7.2
Data quality management
Adobe Campaign
6.6
Pardot
5.7
Automated sales alerts and tasks
Adobe Campaign
6.3
Pardot
6.6

Campaign Management

Adobe Campaign
7.4
Pardot
6.8
Calendaring
Adobe Campaign
7.5
Pardot
6.5
Event/webinar marketing
Adobe Campaign
7.3
Pardot
7.0

Social Media Marketing

Adobe Campaign
8.1
Pardot
7.4
Social sharing and campaigns
Adobe Campaign
8.2
Pardot
7.0
Social profile integration
Adobe Campaign
7.9
Pardot
7.8

Reporting & Analytics

Adobe Campaign
7.7
Pardot
5.6
Dashboards
Adobe Campaign
8.3
Pardot
5.3
Standard reports
Adobe Campaign
8.1
Pardot
6.0
Custom reports
Adobe Campaign
6.8
Pardot
5.4

Platform & Infrastructure

Adobe Campaign
7.6
Pardot
6.7
API
Adobe Campaign
8.1
Pardot
6.9
Role-based workflow & approvals
Adobe Campaign
8.5
Pardot
7.1
Customizability
Adobe Campaign
8.0
Pardot
6.1
Integration with Salesforce.com
Adobe Campaign
7.9
Pardot
6.5
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Pardot
8.3
Integration with SugarCRM
Adobe Campaign
6.4
Pardot
5.4

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
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  • Easy to use
  • Direct sync with SFDC
  • Great support team
Trevor Lynn profile photo

Cons

  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
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  • Email templates can be difficult to use at times (we use HTML editors to import our email creatives).
  • Navigation can be difficult, as well as knowing exactly what some functions actually do.
  • Exporting a contact's activities is not available, just the generic and custom fields you create (you can usually work around this by setting up several completion actions).
Matt Bohar profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Pardot8.6
Based on 84 answers
We are happy with Pardot. It has made our jobs easier and installed some reporting functions that have increased our ROI with the company. We have worked hard to set-up the functions in Pardot and it has taken time, but paid off.
Matt Bohar profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Pardot8.5
Based on 17 answers
Overall, the product is very easy to use with a modern, intuitive user interface. There are still a couple of areas where they could improve usability, i.e. email templates/sends (previously mentioned), and the layout templates can be a bit confusing to work with, particularly if you do not code HTML.
Pam Risch profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Pardot7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Pardot8.3
Based on 5 answers
From my experience, Pardot performed much better here compared to other marketing automation vendors.
Pam Risch profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Pardot6.4
Based on 14 answers
This is where Pardot really shines. From your initial sales experience to the implementation specialists and technical support, Pardot delivers. I have dealt with a number of Pardashians through my consulting work and every one of them was extremely friendly, knowledgeable and easy to work with.
Pam Risch profile photo

In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Pardot9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Pardot8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Pardot8.2
Based on 11 answers
We were able to implement ourselves in 30 days, which included a migration from Loopfuse. The process was very straightforward and Pardot provides good documentation using Basecamp during the implementation phase. Your Pardot implementation specialist is a resource available during your 60 day implementation phase and you can ask any and all questions.
Pam Risch profile photo

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
I used ExactTarget in a company that had a large B2C focus, as well as a B2B. If sending large volumes of emails to consumers, ET is the solution of choice. Pardot is a better fit if you're looking at smaller volumes and if you need interaction with the sales team based on prospect actions. Pardot enables marketing - sales communications.
Yvette Montague profile photo

Return on Investment

  • We have been able to provide better, more timely leads to our sales staff.
  • We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
  • We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.
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  • We experienced faster lead conversion almost straight away after utilising Pardot tracking. It gave us insight we'd never had before.
  • More information about a lead's activities means Sales can have far more targeted conversations.
  • We've begun using Pardot for helpdesk and support communication on top of our marketing and sales. It's a game changer in this respect.
Sean Marsh profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

Pardot

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Pardot Editions & Modules
Pardot
Edition
Standard
$1,0001
Pro
$2,0002
Ultimate
$3,0002
1. per month (up to 1,000 contacts)
2. per month (up to 10,000 contacts)
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Pardot More Information