What users are saying about
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Top Rated
247 Ratings
112 Ratings

Adobe Campaign

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Top Rated
247 Ratings
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Score 8 out of 100
112 Ratings
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Score 7.4 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

SAP CRM

First try to understand the requirement and then you can build anything in SAP CRM with standard / non standard functionality. Whenever standard functionality cannot meet thebusiness needs, functional requirements are written by the business users and given to the APAP engineer to customize the product appropriately.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
SAP CRM
WYSIWYG email editor
Adobe Campaign
8.6
SAP CRM
Dynamic content
Adobe Campaign
8.4
SAP CRM
Ability to test dynamic content
Adobe Campaign
8.3
SAP CRM
Landing pages
Adobe Campaign
8.8
SAP CRM
A/B testing
Adobe Campaign
8.8
SAP CRM
Mobile optimization
Adobe Campaign
7.8
SAP CRM
Email deliverability reporting
Adobe Campaign
8.5
SAP CRM
List management
Adobe Campaign
8.1
SAP CRM
Triggered drip sequences
Adobe Campaign
7.9
SAP CRM

Lead Management

Adobe Campaign
6.7
SAP CRM
Lead nurturing
Adobe Campaign
7.1
SAP CRM
Lead scoring and grading
Adobe Campaign
7.3
SAP CRM
Data quality management
Adobe Campaign
6.3
SAP CRM
Automated sales alerts and tasks
Adobe Campaign
6.0
SAP CRM

Campaign Management

Adobe Campaign
7.7
SAP CRM
Calendaring
Adobe Campaign
8.0
SAP CRM
Event/webinar marketing
Adobe Campaign
7.4
SAP CRM

Social Media Marketing

Adobe Campaign
7.9
SAP CRM
Social sharing and campaigns
Adobe Campaign
8.0
SAP CRM
Social profile integration
Adobe Campaign
7.7
SAP CRM

Reporting & Analytics

Adobe Campaign
8.3
SAP CRM
Dashboards
Adobe Campaign
8.2
SAP CRM
Standard reports
Adobe Campaign
8.6
SAP CRM
Custom reports
Adobe Campaign
8.0
SAP CRM

Platform & Infrastructure

Adobe Campaign
7.4
SAP CRM
API
Adobe Campaign
7.1
SAP CRM
Role-based workflow & approvals
Adobe Campaign
8.0
SAP CRM
Customizability
Adobe Campaign
7.6
SAP CRM
Integration with Salesforce.com
Adobe Campaign
8.1
SAP CRM
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
SAP CRM
Integration with SugarCRM
Adobe Campaign
6.5
SAP CRM

Sales Force Automation

Adobe Campaign
SAP CRM
7.1
Customer data management / contact management
Adobe Campaign
SAP CRM
7.7
Workflow management
Adobe Campaign
SAP CRM
7.0
Territory management
Adobe Campaign
SAP CRM
6.2
Opportunity management
Adobe Campaign
SAP CRM
6.8
Integration with email client (e.g., Outlook or Gmail)
Adobe Campaign
SAP CRM
7.1
Contract management
Adobe Campaign
SAP CRM
7.9
Quote & order management
Adobe Campaign
SAP CRM
7.4
Interaction tracking
Adobe Campaign
SAP CRM
7.2
Channel / partner relationship management
Adobe Campaign
SAP CRM
6.5

Customer Service & Support

Adobe Campaign
SAP CRM
6.5
Case management
Adobe Campaign
SAP CRM
7.1
Call center management
Adobe Campaign
SAP CRM
6.1
Help desk management
Adobe Campaign
SAP CRM
6.1

Marketing Automation

Adobe Campaign
SAP CRM
6.6
Lead management
Adobe Campaign
SAP CRM
6.2
Email marketing
Adobe Campaign
SAP CRM
7.0

CRM Project Management

Adobe Campaign
SAP CRM
7.6
Task management
Adobe Campaign
SAP CRM
8.1
Billing and invoicing management
Adobe Campaign
SAP CRM
7.4
Reporting
Adobe Campaign
SAP CRM
7.4

CRM Reporting & Analytics

Adobe Campaign
SAP CRM
7.7
Forecasting
Adobe Campaign
SAP CRM
7.7
Pipeline visualization
Adobe Campaign
SAP CRM
7.3
Customizable reports
Adobe Campaign
SAP CRM
8.1

Customization

Adobe Campaign
SAP CRM
7.4
Custom fields
Adobe Campaign
SAP CRM
7.9
Custom objects
Adobe Campaign
SAP CRM
7.9
Scripting environment
Adobe Campaign
SAP CRM
7.0
API for custom integration
Adobe Campaign
SAP CRM
6.6

Security

Adobe Campaign
SAP CRM
8.4
Single sign-on capability
Adobe Campaign
SAP CRM
8.3
Role-based user permissions
Adobe Campaign
SAP CRM
8.5

Social CRM

Adobe Campaign
SAP CRM
6.2
Social data
Adobe Campaign
SAP CRM
6.3
Social engagement
Adobe Campaign
SAP CRM
6.2

Integrations with 3rd-party Software

Adobe Campaign
SAP CRM
6.2
Marketing automation
Adobe Campaign
SAP CRM
6.2
Compensation management
Adobe Campaign
SAP CRM
6.2

Platform

Adobe Campaign
SAP CRM
7.1
Mobile access
Adobe Campaign
SAP CRM
7.1

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

SAP CRM

  • If you have an SAP ERP system, you get out-of-the box data integration and can easily configure end-to-end business processes that span multiple systems.
  • While the core functionality is comparable to a lot of the other systems, SAP CRM is still one of the best solutions available for companies needing functionality like Trade Promotion Management, Market Development Funds, etc...
  • The system is highly customizable and can be easily configured / enhanced to work in a wide variety of scenarios.
Tom Leddy | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

SAP CRM

  • There is not much room for improvement, as SAP has recently launched SAP C4 HANA as the improved version of SAP CRM with added functionality.
  • SAP CRM has a little room for improvement in how efficient it is for users
  • SAP CRM's performance could be improved in terms of Orders to be searched in the backend, and the DB level has to be improved
Pradeep Bele | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

SAP CRM

SAP CRM 9.0
Based on 4 answers
SAP's CRM is a very fast and effective tool. The ability to track things (credits, items, ect.) through CRM is vastly improved over the systems that I have used in the past. It is an incredble system, when it comes to pulling data that has been input back out. You can also run reports on anything in the system. This ability allows you the opportunity to print off reports and show them to customers so that they have a clear understanding of what you have been doing for them. In turn, this increases your value to your customers.
Aaron Norris | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

SAP CRM

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

SAP CRM

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

SAP CRM

SAP CRM 7.3
Based on 1 answer
Typically, requests do get resolved. Sometimes it does take a bit of explaining the issues but then SAP accepts then and provides a fix
Sebastian Jungels | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

SAP CRM

SAP CRM is a diversified, complex tool which can be customized to the company needs on many various levels. The main reason why a company could choose SAP CRM is to ensure all their needs are met in terms of a solution that can be adjusted to the processes within the organisation
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

SAP CRM

  • Longer implementation time when client needs customization in SAP CRM based on their custom business processes. That leads to longer ROI.
  • Proper training is key step to ROI on SAP CRM.
  • Out of box solution gives quick ROI. When client is implementing process first time & adapts SAP CRM provided solution in their organization.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SAP CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
SAP CRM
6.5

Likelihood to Renew

Adobe Campaign
8.4
SAP CRM
9.0

Usability

Adobe Campaign
6.8
SAP CRM

Reliability and Availability

Adobe Campaign
7.0
SAP CRM

Performance

Adobe Campaign
7.0
SAP CRM

Support Rating

Adobe Campaign
4.5
SAP CRM
7.3

In-Person Training

Adobe Campaign
8.0
SAP CRM

Online Training

Adobe Campaign
8.0
SAP CRM
7.0

Implementation Rating

Adobe Campaign
8.0
SAP CRM

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