17 Ratings
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Score 6 out of 100
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Likelihood to Recommend

comScore Digital Analytix (discontinued)

DAx has the features, very advanced features (mentioned later) that a power user needs, and is highly customizable, but doesn't require software or hardware ownership. For those capabilities that are not currently there, the customer reporting team often finds a workable solution that we can present to our client.
For the more basic users and executives, the dashboard often meets their needs; else the report tab can help with quick access to metrics that have already been built by analysts.
Lastly, the level of complex analysis in the tool still impresses. You can analyze web events at the event level, visit level and visitor level. You can apply filters at the report level (for all three - event, visit and visitor) or metric level (again for all three levels). On top of that, they have a concept of scope and rules which, combined with the 3 levels, can really allow a power analyst to ask just about any question and get an answer.
Tanja Wisskirchen-Curtis | TrustRadius Reviewer

ObservePoint

ObservePoint is an exceptional resource for auditing web sites, public content, and secure customer journeys.
Wayne Denman | TrustRadius Reviewer

Pros

comScore Digital Analytix (discontinued)

  • DAx has a really flexible user interface and if implemented correctly has the potential for great reporting.
  • StreamSense is an excellent video counting add on for DAx. Gets very granular data.
  • The virtual sites concept really makes segmenting data very efficient and logical.
Anonymous | TrustRadius Reviewer

ObservePoint

  • Custom tagging is very important when you need specific tags tailored to your website needs.
  • The dashboards are great, user friendly and you can share them with coworkers easily.
Anonymous | TrustRadius Reviewer

Cons

comScore Digital Analytix (discontinued)

  • While I know they are making strides in this area, Digital Analytix is definitely built with power users in mind. The learning curve can be steep.
  • Because the platform is non-restrictive in terms of label/variable naming, power users need to have intimate knowledge of their schema in order to build reports on their custom variables.
Anonymous | TrustRadius Reviewer

ObservePoint

  • Report organization - reports can be difficult to find
Anonymous | TrustRadius Reviewer

Likelihood to Renew

comScore Digital Analytix (discontinued)

comScore Digital Analytix (discontinued) 6.3
Based on 5 answers
My company does not utilize Digital Analytix for our own service, we simply provide professional services for it. As such, I can't really answer this question in a meaningful way.
Sampsa Suoninen | TrustRadius Reviewer

ObservePoint

ObservePoint 9.1
Based on 1 answer
ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
Wayne Denman | TrustRadius Reviewer

Usability

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

ObservePoint

ObservePoint 9.1
Based on 1 answer
It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
Wayne Denman | TrustRadius Reviewer

Reliability and Availability

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

ObservePoint

ObservePoint 9.1
Based on 1 answer
I've only experienced one system availability issue in the 3 years we've been using it.
Wayne Denman | TrustRadius Reviewer

Performance

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

ObservePoint

ObservePoint 7.3
Based on 1 answer
Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
Wayne Denman | TrustRadius Reviewer

Support Rating

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

ObservePoint

ObservePoint 10.0
Based on 2 answers
Support is very strong indeed and has been consistent over the last 4 years. They are also friendly and tag nerds like me!
Barry Mann | TrustRadius Reviewer

In-Person Training

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

ObservePoint

ObservePoint 9.1
Based on 1 answer
Instructor was knowledgeable and delivered the content well.
Wayne Denman | TrustRadius Reviewer

Online Training

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

ObservePoint

ObservePoint 9.1
Based on 1 answer
It's easy to find the information you need when you need it and it is easy to consume.
Wayne Denman | TrustRadius Reviewer

Implementation Rating

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

ObservePoint

ObservePoint 9.1
Based on 1 answer
Start with small audits until you have determined what you might want to filter out.
Wayne Denman | TrustRadius Reviewer

Alternatives Considered

comScore Digital Analytix (discontinued)

I have proficiency with Google, Adobe and IBM (formerly Unica's) enterprise offerings. For companies primarily interested in basic reporting, managing a lot of users with very similar needs, and who don't necessarily have the in-house manpower or expertise to build a lot of reporting from scratch Google and Adobe's offerings can typically be safer choices. comScore and Unica offer a more advanced, analyst friendly tool that can be essential for targeted marketing and for a more flexible implementation and can still do all the things that their competitors can do - if you're satisfied with the learning curve for basic users, the advanced capabilities of comScore make this a very worthwhile tool for a digital business.
Anonymous | TrustRadius Reviewer

ObservePoint

Somewhat similar in building user journeys, but not really in tagging. I have not user other tagging tools.
Anonymous | TrustRadius Reviewer

Scalability

comScore Digital Analytix (discontinued)

No score
No answers yet
No answers on this topic

ObservePoint

ObservePoint 9.1
Based on 1 answer
I have not reached an unreasonable product limitation as of yet.
Wayne Denman | TrustRadius Reviewer

Return on Investment

comScore Digital Analytix (discontinued)

  • I have confidence that current and future content will be captured accurately.
Kralik Thomas | TrustRadius Reviewer

ObservePoint

  • We did find and fix some minor errors in our tagging through use of the product.
  • Otherwise, just have not gotten any positive ROI from use of this product. Compared to the amount of time and money spent trying to get it working, we've gotten very little benefit.
Anonymous | TrustRadius Reviewer

Pricing Details

comScore Digital Analytix (discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ObservePoint

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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