What users are saying about
117 Ratings
103 Ratings
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Score 8.3 out of 100
117 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty | TrustRadius Reviewer

BrightEdge

Better suited for the enterprise business and not necessarily for the SMB, BrightEdge can do a lot for your SEO program. An intuitive platform that, if set up right, can help you manage your SEO program including keywords, pages, sites, competitors, and technical performance over time. It is the right mixture of having enough key SEO tools while keeping the platform free of unnecessary bells and whistles. It makes my visits to their platforms, sometimes dozens of different times a day, more laser-focused on the tasks at hand. If there is a need to scale, take advantage of their many best-in-breed self-optimization tools and see where they are taking the SEO world but the base package is good enough for many enterprises.
Ron Weber | TrustRadius Reviewer

Feature Rating Comparison

SEO

Adobe Marketing Cloud
BrightEdge
8.1
Keyword analysis
Adobe Marketing Cloud
BrightEdge
8.7
Backlink management
Adobe Marketing Cloud
BrightEdge
7.5
SERP ranking tracking
Adobe Marketing Cloud
BrightEdge
8.9
Page grader
Adobe Marketing Cloud
BrightEdge
8.0
Competitive analysis
Adobe Marketing Cloud
BrightEdge
8.7
Site audit / diagnostics
Adobe Marketing Cloud
BrightEdge
6.9
Site recommendations
Adobe Marketing Cloud
BrightEdge
8.1
Task management
Adobe Marketing Cloud
BrightEdge
8.3

SEO Channels

Adobe Marketing Cloud
BrightEdge
8.4
Local SEO
Adobe Marketing Cloud
BrightEdge
8.1
Social SEO
Adobe Marketing Cloud
BrightEdge
8.3
Mobile SEO
Adobe Marketing Cloud
BrightEdge
8.6
Global SEO
Adobe Marketing Cloud
BrightEdge
8.6

SEO Platform & Account Management

Adobe Marketing Cloud
BrightEdge
8.7
Multi-domain support
Adobe Marketing Cloud
BrightEdge
9.0
Integration with web analytics tools
Adobe Marketing Cloud
BrightEdge
8.5

Pros

Adobe Marketing Cloud

  • Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
  • Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
  • Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.
Gitai Ben-Ammi | TrustRadius Reviewer

BrightEdge

  • Datacube is super easy to use compared to other Enterprise SEO tools
  • Amazon search results and rankings- this is HUGE. This feature is a huge time saver for us and BE is the first SEO tool I've seen to have this feature!
  • Easy to create the customized dashboards and reports
  • Opportunity forecasting- this is an awesome tool to use when creating new content to tie to revenue goals
  • In addition to the tool itself, the BE teams and customer service are second to none!
Anonymous | TrustRadius Reviewer

Cons

Adobe Marketing Cloud

  • Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements.
  • Adobe could offer multiple price options based on the usage, which is missing at the moment.
Anonymous | TrustRadius Reviewer

BrightEdge

  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Justina Logozzo | TrustRadius Reviewer

Likelihood to Renew

Adobe Marketing Cloud

Adobe Marketing Cloud 6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues | TrustRadius Reviewer

BrightEdge

BrightEdge 9.6
Based on 34 answers
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
Jay Corcoran | TrustRadius Reviewer

Usability

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

BrightEdge

BrightEdge 8.9
Based on 5 answers
I've used and had demos of other SEO Enterprise tools and by far BrightEdge is the easiest to use. This is especially helpful when I have non-technical people involved like content writers, traditional marketing people, or management as users. If I were to introduce other SEO Enterprise tools other than BrightEdge, they would lose interest fast because those tools are too complicated for the average layman.
Rex Camposagrado | TrustRadius Reviewer

Support Rating

Adobe Marketing Cloud

Adobe Marketing Cloud 9.0
Based on 1 answer
Adobe Marketing Cloud has provided us excellent customer service. We found the team very professional and easy to deal with from our first inquiry through integration/setup. Whenever we have had any sort of question or issue they have provided us with great answers and service in a very timely manner.
Anonymous | TrustRadius Reviewer

BrightEdge

BrightEdge 9.4
Based on 7 answers
I have had ZERO negative interactions with BE. Everyone has been incredibly helpful and timely. OUR CSM is very attentive to our success as was our on-boarding specialist. Whenever I have questions or concerns they are quick to respond and always have a solution for our issues or have answers to my questions. They have been p[patient and understanding of my non-workable knowledge coming into this and have helped me grow my skill set and understanding of SEO strategies.
Shane Adair | TrustRadius Reviewer

Implementation Rating

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

BrightEdge

BrightEdge 8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran | TrustRadius Reviewer

Alternatives Considered

Adobe Marketing Cloud

In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
Luiz Lai | TrustRadius Reviewer

BrightEdge

We initially selected BrightEdge, as we thought that it would be a simple way to optimize our web pages for search. A few months into it, we felt otherwise and within the first year, we decided to not renew our contract when it came up for renewal. Basically, the majority of the information from BrightEdge can be obtained by using Google Analytics and Search Console, which are much easier to use than BrightEdge and don't come with a hefty price tag.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Marketing Cloud

  • The conversion rate on our targeted emails has risen since we started with Adobe Marketing Cloud.
  • Initially, the ROI was low as the implementation costs were high from a dollar perspective as well as a man hour cost from our end.
  • We are able to directly see how each campaign performs and how we can tweak them based on the data provided by Adobe Marketing Cloud.
Anonymous | TrustRadius Reviewer

BrightEdge

  • It has helped us find some errors that could take us much more time to find, this can lead us to get new traffic, therefore new customers
  • BrightEdge has helped us find and create new content to also get some more new traffic to our site
  • Some negative impact might be the setup process; sometimes it felt that spending so much time was not worth it at some points. The setting up process has to be more streamlined
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

BrightEdge

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Marketing Cloud
8.5
BrightEdge
9.0

Likelihood to Renew

Adobe Marketing Cloud
6.5
BrightEdge
9.6

Usability

Adobe Marketing Cloud
BrightEdge
8.9

Support Rating

Adobe Marketing Cloud
9.0
BrightEdge
9.4

Implementation Rating

Adobe Marketing Cloud
BrightEdge
8.3

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