What users are saying about
75 Ratings
29 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.4 out of 101
75 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

Bing Ads

Bing Ads is definitely worth testing and scaling up if you find success with the platform. Traffic volume is lower than AdWords for nearly identical campaigns, bids, etc. Conversion to sale as a result of having less lead volume has often taken longer compared to AdWords. Organizations with smaller monthly budgets may find more success testing with less spend in Bing Ads vs AdWords.
Adam Lumley profile photo

Pros

  • This product is easy to learn.
  • This product is easy to implement into current business plans.
  • This product has more bells and whistles than most people who use this type of platform know what to do with on a daily basis.
No photo available
  • Ease of implementation and duplication from existing AdWords campaigns
  • Capability to sync with Excel spreadsheets a huge plus
  • Drive cost efficient traffic similar to AdWords at usually lower CPCS
No photo available

Cons

  • The product is expensive.
  • The product sometimes has issues recognizing our users and remembering their profile information.
  • The product can be challenging when gathering specific reports.
No photo available
  • Since they changed their policy for competitors to bid on other brand terms, brand CPCs became significantly higher, which impacts negatively overall performance and ROI.
  • Shopping campaigns are not easy to set up, there are always issues. I personally never made it to see them working on any client have been managing.
  • Lack of support on the side of Bing, in most cases they can't find a solution to any problem.
No photo available

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
Bing Ads7.0
Based on 1 answer
It does drive traffic and conversions, even though the scale is small.
Danil Rudoy profile photo

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
Bing Ads6.0
Based on 1 answer
Usability itself is all right, I just wish it looked better.
Danil Rudoy profile photo

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
Bing Ads7.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo
The other big PPC platform is Google Adwords. Google Adwords beats Bing Ads in almost every way. The only advantage Bing Ads has is the lower cost per click. What I recommend though is trying both. They are not directly competing because using both will put your company on both Google and Bing, which will increase your overall exposure.
Jeff Moriarty profile photo

Return on Investment

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
No photo available
  • Bing branded campaigns always perform well and are a key component to my accounts.
  • Unfortunately, on Bing...branded searches do not occur as often as you would like.
  • Overall, Bing has always been an integral part of my plans for SEM and my clients
Austin Moore profile photo

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Bing Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details