29 Ratings
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Score 7.5 out of 101
7 Ratings
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Score 6.4 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

If you are in the marketing sector, it is undoubtedly a great tool since it allows you to make decisions with greater information and great precision.
Benjamin Cornejo profile photo

Oath Ad Platforms (formerly Brightroll)

Programmatic solutions are the best spot for this. Any time a high, premium environment is needed, this isn't the best option.
Kristin Roberts profile photo

Feature Rating Comparison

Ad Network Integration

Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
7.0
Data Transfer
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
6.3
DSP integration
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
7.7

Ad Campaigns

Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
6.5
Ad campaign creation
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
5.8
Ad deployment
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
6.4
Display advertising
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
6.8
Ad display and retargeting segmentation
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
7.0
Sequence targeting
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
6.3

Ad Reporting & Analytics

Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
4.8
Ad dashboards
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
5.2
Ad performance reports
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
5.6
Ad conversion tracking
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
4.0
Ad attribution reporting
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
5.0
Cross-channel ad management
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
4.3
Ad forecasting and optimization
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
4.4

Pros

  • This product is easy to learn.
  • This product is easy to implement into current business plans.
  • This product has more bells and whistles than most people who use this type of platform know what to do with on a daily basis.
No photo available
  • Targeting is positive.
  • Easy to work with from a planning perspective.
  • Has shown positive performance.
Kristin Roberts profile photo

Cons

  • Easier integration with other Adobe tools, as well as 3rd party tools, would be nice.
No photo available
  • Viewability is not always the best.
  • Can not always stack up against premium partners.
Kristin Roberts profile photo

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Media Optimizer is the best solution if you are already an Omniture customer because of the deep integration and the ability to pull reports from either interface.
Tony Guarnaccia profile photo
Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?
No photo available

Return on Investment

  • Hard to tell.
No photo available
  • This hasn't been proved well enough.
Kristin Roberts profile photo

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oath Ad Platforms (formerly Brightroll)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details