Adobe Media Optimizer

29 Ratings
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Score 7.3 out of 101

Oath Ad Platforms (formerly Brightroll)

5 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

If you are in the marketing sector, it is undoubtedly a great tool since it allows you to make decisions with greater information and great precision.
Benjamin Cornejo profile photo

Oath Ad Platforms (formerly Brightroll)

A good place for Brightroll is for clients that are seeking efficient pricing. Their access to the exchanges is key to getting the most reach for big brands. I wish Brightroll had asked more questions about my campaign and my targeting and helped me understand why certain metrics were how they were and how to improve in the future. I would have wished that my contact there had given me mid-campaign check ins, instead of once when the initial offer was signed and once when the campaign was over.
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Feature Rating Comparison

Ad Network Integration

Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
8.0
Data Transfer
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
7.0
DSP integration
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
9.0

Ad Campaigns

Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
5.4
Ad campaign creation
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
5.0
Ad deployment
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
6.0
Display advertising
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
6.0
Ad display and retargeting segmentation
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
5.0
Sequence targeting
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
5.0

Ad Reporting & Analytics

Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
7.0
Ad dashboards
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
8.0
Ad performance reports
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
10.0
Ad conversion tracking
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
6.0
Ad attribution reporting
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
7.0
Cross-channel ad management
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
5.0
Ad forecasting and optimization
Adobe Media Optimizer
Oath Ad Platforms (formerly Brightroll)
6.0

Pros

  • This product is easy to learn.
  • This product is easy to implement into current business plans.
  • This product has more bells and whistles than most people who use this type of platform know what to do with on a daily basis.
Evan M. Stoskopf, MBA profile photo
  • Customer Service - easy to reach staff
  • Efficient and Competitive Pricing
No photo available

Cons

  • The product is expensive.
  • The product sometimes has issues recognizing our users and remembering their profile information.
  • The product can be challenging when gathering specific reports.
Evan M. Stoskopf, MBA profile photo
  • Site List Transparency - we weren't too thrilled that our site list was only partial
  • Performance was less than desired - our client wanted to see better click through rates and video completion rates
No photo available

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo
Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?
No photo available

Return on Investment

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Evan M. Stoskopf, MBA profile photo
  • Better understanding of the video space
  • Better understanding of programmatic media
No photo available

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oath Ad Platforms (formerly Brightroll)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details