What users are saying about
29 Ratings
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Score 7.5 out of 101
3 Ratings
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Score 6.7 out of 101

Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

Smart AdServer

Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
Ian Smith profile photo

Feature Rating Comparison

Ad Network Integration

Adobe Media Optimizer
Smart AdServer
8.0
Data Transfer
Adobe Media Optimizer
Smart AdServer
8.0
DSP integration
Adobe Media Optimizer
Smart AdServer
8.0

Ad Campaigns

Adobe Media Optimizer
Smart AdServer
8.0
Ad campaign creation
Adobe Media Optimizer
Smart AdServer
8.0
Ad deployment
Adobe Media Optimizer
Smart AdServer
9.0
Display advertising
Adobe Media Optimizer
Smart AdServer
7.0
Ad display and retargeting segmentation
Adobe Media Optimizer
Smart AdServer
8.0
Sequence targeting
Adobe Media Optimizer
Smart AdServer
8.0

Ad Reporting & Analytics

Adobe Media Optimizer
Smart AdServer
7.5
Ad dashboards
Adobe Media Optimizer
Smart AdServer
8.0
Ad performance reports
Adobe Media Optimizer
Smart AdServer
8.0
Ad conversion tracking
Adobe Media Optimizer
Smart AdServer
7.0
Ad attribution reporting
Adobe Media Optimizer
Smart AdServer
8.0
Cross-channel ad management
Adobe Media Optimizer
Smart AdServer
7.0
Ad forecasting and optimization
Adobe Media Optimizer
Smart AdServer
7.0

Pros

Adobe Media Optimizer

  • This product is easy to learn.
  • This product is easy to implement into current business plans.
  • This product has more bells and whistles than most people who use this type of platform know what to do with on a daily basis.
No photo available

Smart AdServer

  • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
  • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
  • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
Ian Smith profile photo

Cons

Adobe Media Optimizer

  • The product is expensive.
  • The product sometimes has issues recognizing our users and remembering their profile information.
  • The product can be challenging when gathering specific reports.
No photo available

Smart AdServer

  • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
  • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
  • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
Ian Smith profile photo

Likelihood to Renew

Adobe Media Optimizer

Adobe Media Optimizer 1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo

Smart AdServer

No score
No answers yet
No answers on this topic

Usability

Adobe Media Optimizer

Adobe Media Optimizer 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo

Smart AdServer

No score
No answers yet
No answers on this topic

Support

Adobe Media Optimizer

Adobe Media Optimizer 7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo

Smart AdServer

No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer

Adobe Media Optimizer 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo

Smart AdServer

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Media Optimizer

We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but none could offer the benefits that AMO could
Jay Corcoran profile photo

Smart AdServer

Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
Ian Smith profile photo

Return on Investment

Adobe Media Optimizer

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
No photo available

Smart AdServer

  • It's helped my organization better manage our traffic flow.
  • It's reduced the amount of work on our social media manager.
  • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
Ian Smith profile photo

Pricing Details

Adobe Media Optimizer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Smart AdServer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

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