What users are saying about
29 Ratings
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Score 7.6 out of 101
12 Ratings
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Score 7.3 out of 101

Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

Yahoo! Advertising

I would recommend Yahoo! Advertising in complement to the other two major SEM engines, Google and Bing. Paid SEM campaigns are the bread-and-butter of the digital marketing landscape. With Yahoo!'s display capabilities emerging, it's finally catching up to the other platforms in terms of sophistication. It integrates readily with marketing management platforms (like Kenshoo), and data export is a breeze. I would not recommend Yahoo! for the first deployment or market-testing phase of SEM, but getting up and running for a moderate budget will cover a clients' bases and ensure the best audience saturation.
Leah Jakaitis profile photo

Pros

Adobe Media Optimizer

  • The implementation process is very streamlined as far as single site implementation. Once installed and your desired tracking metrics are rolling in. It is easy for you to build your portfolios to be modeled to achieve these goals and do it in the most efficient way.
  • The reporting aspect of the program also is one of its greatest benefits. No longer do you have to base the success of a paid search campaign on blurry metrics like CTR and SERP rankings. Media optimizer gives you the ability to track complete conversions all the way back to the paid ad that resulted in conversion, as well as the keyword that was searched.
  • Before the actual optimization process begins, and the dollars start being spent, there is a period of learning for the tool that allows it to conduct hypothetical, but statistical based modeling that allows you to see what sort of optimization to expect before turning on the tool and spending actual budget.
Jay Corcoran profile photo

Yahoo! Advertising

  • Setup and deployment are similar to the other search platforms, which makes implementation straightforward/approachable.
  • Reporting: data export is straightforward and as granular (or high-level) as desired. It exports in a CSV or XLSX file for manipulation and analysis.
  • Great ROI: doesn't cost much to start Yahoo! ad campaigns, and they are a great complement to other SEM efforts.
Leah Jakaitis profile photo

Cons

Adobe Media Optimizer

  • Easier integration with other Adobe tools, as well as 3rd party tools, would be nice.
No photo available

Yahoo! Advertising

  • Yahoo! Advertising tends to lag behind other SEM platforms for more sophisticated advertising options (like display). They are slowly catching up, but don't expect the same high-power analytic capabilities of, say, Google.
  • Lower performance and prospective audience (due to search volume). Well-targeted and well-understood audiences help mitigate platform audience limitations, though.
  • Revenue tracking and associating conversions/revenue to advertising spend can be complicated to implement and inadequate for full-funnel tracking.
Leah Jakaitis profile photo

Likelihood to Renew

Adobe Media Optimizer

Adobe Media Optimizer 1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo

Yahoo! Advertising

No score
No answers yet
No answers on this topic

Usability

Adobe Media Optimizer

Adobe Media Optimizer 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo

Yahoo! Advertising

Yahoo! Advertising 8.0
Based on 1 answer
I selected an '8' because, for a marketing professional, the Yahoo! Advertising interface is straightforward and approachable, with expected controls and capabilities. However, for someone without experience or familiarity with building and launching campaigns, there's definitely a learning curve to establish a baseline knowledge. There's documentation available on best practices, but it's not nearly as extensive or detailed as other platform trainings
Leah Jakaitis profile photo

Support

Adobe Media Optimizer

Adobe Media Optimizer 7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo

Yahoo! Advertising

No score
No answers yet
No answers on this topic

Implementation

Adobe Media Optimizer

Adobe Media Optimizer 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo

Yahoo! Advertising

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Media Optimizer

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo

Yahoo! Advertising

Yahoo! is part of a larger SEM/marketing platform suite and environment. I selected it to round-out a client's efforts and to ensure we have the biggest reach possible towards prospective clients. It's also another way to gather data on advertising performance and gauge audience interest. In terms of reporting, it provides similar data points to Bing and Google (clicks, costs, impressions, CTR, CPC) and some conversion tracking. Data exports are straightforward and can be highly granular, at the campaign or account level, and with time segmentation. For seriously robust or sophisticated data collection and analysis, Google can't be beaten, but for the standard digital marketing campaign, Yahoo! is a safe bet.
Leah Jakaitis profile photo

Return on Investment

Adobe Media Optimizer

  • Hard to tell.
No photo available

Yahoo! Advertising

  • Its impact is overall positive
  • Helps us get extra traction by using what's working well on AdWords
☕️ Darren Davis profile photo

Pricing Details

Adobe Media Optimizer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Yahoo! Advertising

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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