What users are saying about

Adobe Media Optimizer

27 Ratings
Score 7 out of 101

Yahoo! Advertising

11 Ratings
Score 6.7 out of 101

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Likelihood to Recommend

Adobe Media Optimizer

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran profile photo

Yahoo! Advertising

It is well suited for using display advertising across wide range of Yahoo and Oath websites, and less appropriate for acquiring high search volume for limited reach.
Alexander Rodriguez profile photo

Pros

  • This product is easy to learn.
  • This product is easy to implement into current business plans.
  • This product has more bells and whistles than most people who use this type of platform know what to do with on a daily basis.
Evan M. Stoskopf, MBA profile photo
  • Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
  • Provides unique ways to differentiate advertisers in top positions on search results pages.
  • Creates unique tactics to utilize on display networks (carousel and video takeovers).
Alexander Rodriguez profile photo

Cons

  • Easier integration with other Adobe tools, as well as 3rd party tools, would be nice.
No photo available
  • The Gemini platform needs to be more selective when pulling reporting and offer data further back than 1 year of performance.
  • The Gemini user interface does not do well with displaying unique metrics (impression share results, competitor results, etc).
  • Yahoo! Native compatibility with Doubleclick Search needs to improve instead of using dummy keywords to pull in total front end metrics.
Alexander Rodriguez profile photo

Likelihood to Renew

Adobe Media Optimizer1.8
Based on 2 answers
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
Jay Corcoran profile photo
No score
No answers yet
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Usability

Adobe Media Optimizer9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran profile photo
No score
No answers yet
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Support

Adobe Media Optimizer7.2
Based on 2 answers
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Jay Corcoran profile photo
No score
No answers yet
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Implementation

Adobe Media Optimizer8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran profile photo
No score
No answers yet
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Alternatives Considered

I think it's a good way to automate and take more control during the digital advertising process.You can have access to a lot of data, spreadsheets and statistics, but that is difficult to manage at the beginning.
Benjamin Cornejo profile photo
Yahoo! Advertising typically offers the third largest pool of audience for search, but offers a much stronger reach of audience in their display networks with a stronger product in Native. We don’t solely just use one product, but nearly 8/10 of recommendations made include Yahoo! Advertising in some form.
Alexander Rodriguez profile photo

Return on Investment

  • Hard to tell.
No photo available
  • For high volume topics in consumers electronics, Yahoo! Advertising does well driving awareness to product pages and generating interest.
  • In B2B sector, Yahoo! advertising does not perform as well drive volume of sales due to niche user profile.
  • For impression based results, MMM has credited Yahoo! Native as a top performer on bottom line ROI results.
Alexander Rodriguez profile photo

Pricing Details

Adobe Media Optimizer

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Yahoo! Advertising

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details