What users are saying about
43 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
407 Ratings
43 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Canva

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
407 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.1 out of 100

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
Anonymous | TrustRadius Reviewer

Canva

Canva is a really nice app for businesses that don't have professional designers on staff. While I am a full-time graphic designer, I have also used it when I need a simple graphic to make up for creating posts or stories to promote my business on Instagram or Facebook. I can, of course, do more effects using a professional graphic design program, but Canva is perfect when you're on the go.
Mandy Cramer | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
Canva
Boolean keyword searches
Adobe Social
2.0
Canva
Filtering out noise/spam
Adobe Social
2.0
Canva
Sentiment analysis
Adobe Social
2.0
Canva
Broad channel coverage
Adobe Social
3.0
Canva

Publishing

Adobe Social
3.0
Canva
Content planning and scheduling
Adobe Social
4.0
Canva
Audience targeting
Adobe Social
3.0
Canva
Content optimization
Adobe Social
2.0
Canva
Workflow management
Adobe Social
3.0
Canva

Engagement

Adobe Social
2.0
Canva
Automated routing and prioritization
Adobe Social
2.0
Canva
Customer interaction histories
Adobe Social
2.0
Canva
Bulk actions
Adobe Social
2.0
Canva

Marketing

Adobe Social
2.0
Canva
Lead generation
Adobe Social
2.0
Canva
Content marketing
Adobe Social
2.0
Canva
Paid media management
Adobe Social
2.0
Canva
Campaigns and promotions
Adobe Social
2.0
Canva

Channel coverage/integration

Adobe Social
2.9
Canva
Twitter
Adobe Social
4.0
Canva
Facebook
Adobe Social
3.0
Canva
LinkedIn
Adobe Social
3.0
Canva
Google+
Adobe Social
3.0
Canva
Instagram
Adobe Social
3.0
Canva
Pinterest
Adobe Social
3.0
Canva
YouTube
Adobe Social
1.0
Canva

Reporting/analytics

Adobe Social
2.0
Canva
Campaign success analytics
Adobe Social
2.0
Canva
Real-time tracking
Adobe Social
2.0
Canva
Competitor analysis
Adobe Social
2.0
Canva

Account management

Adobe Social
2.5
Canva
Role-based user permissions & privileges
Adobe Social
3.0
Canva
Mobile access
Adobe Social
2.0
Canva

Pros

Adobe Social

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
Anonymous | TrustRadius Reviewer

Canva

  • Social media posts: The gallery of social media posts are great. We usually use the templates to show off reviews and testimonials, sale alerts, or new products.
  • Business Stationary: The gallery has plenty of great templates to create business stationary such as letterhead, internal memos, and business cards.
  • Design ideas: If you need something that looks professional but you aren't a great designer, Canva offers a wide selection of templates and ideas for you to piece together something that looks great. You can then use this as the production item, or send this off to a graphic designer to create and polish.
  • Quick and easy editing: The design editor is pretty simple with a point and click interface. You don't need to be familiar with Photoshop, InDesign, or other programs, Canva makes editing pretty easy.
Scott Walker | TrustRadius Reviewer

Cons

Adobe Social

  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
Anonymous | TrustRadius Reviewer

Canva

  • There are more templates and search functionality on the mobile apps than on the website. This is rather odd and makes the product a bit confusing to use. We sometimes have to find a design idea on the app then save it and use it on the web app. Would be easier if the ability to find designs was just baked into both web and mobile apps.
  • While it is a versatile design tool, Canva does not allow you to import just any fonts. Our team has had to find other workarounds to use the library of fonts we have as they cannot be imported into Canva, despite the functionality being advertised.
  • Being unable to import or export vectors or design files lets Canva down. As a tool that can be used by almost anyone, it needs some advanced features for professional designers. If we could export designs with layers or import them it would really make our workflow much easier.
Nathan Sichilongo | TrustRadius Reviewer

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle | TrustRadius Reviewer

Canva

Canva 5.1
Based on 2 answers
Because there are tones of different ways to use it properly. Canva provides a very satisfying user experience
Oral Tosun | TrustRadius Reviewer

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
The new UX is gorgeous and overall usability of the tool has improved greatly, but there has also been an increase in slow loads and overall login issues.
Anonymous | TrustRadius Reviewer

Canva

Canva 9.0
Based on 10 answers
Canva is so simple and easy to use, it is kind of ridiculous. I wish this software was around years ago. My flyers and graphic design work would have looked so much better and been done much quicker. If you aren't convinced yet, just go download it or go on your computer and try it out!
Matt Graf | TrustRadius Reviewer

Support Rating

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
Anonymous | TrustRadius Reviewer

Canva

Canva 8.2
Based on 25 answers
I don't think I've ever had to use the support for Canva because everything in the platform is so straight forward. I guess you could say that not having to reach out to anyone based on the performance of their program would qualify them for a ten out of ten rating!
Mark Anderson | TrustRadius Reviewer

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
Anonymous | TrustRadius Reviewer

Canva

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
Anonymous | TrustRadius Reviewer

Canva

Canva 10.0
Based on 2 answers
This question shouldn't be asked for a tool which only requires a sign-up via email/Social.
Ankur Sharma | TrustRadius Reviewer

Alternatives Considered

Adobe Social

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright | TrustRadius Reviewer

Canva

Venngage and Canva are very similar. I feel Canva is more user friendly. However, our office uses a paid version of Venngage which is more robust in features but less user friendly for those who have little to no design experience.
Sami Sonkowsky M.S.Ed | TrustRadius Reviewer

Return on Investment

Adobe Social

  • A bespoke report we created (and had to pay additional money to work with Adobe to create) paid dividends. It signaled to us that one of the characters in our show was receiving out-sized chatter - and we pivoted our marketing plans as a result.
  • It was awful for tracking realtime trends, stats and chatter.
Anonymous | TrustRadius Reviewer

Canva

  • I don't have hard numbers but we're probably saving thousands on design software each year.
  • We're also probably saving thousands in staffing time each year.
  • As Canva allows us to provide high quality, customized designs, it's probably helped us win a deal or two.
Jessica McCann | TrustRadius Reviewer

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Canva

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Social
2.0
Canva
9.0

Likelihood to Renew

Adobe Social
5.4
Canva
5.1

Usability

Adobe Social
2.1
Canva
9.0

Reliability and Availability

Adobe Social
7.0
Canva

Performance

Adobe Social
5.0
Canva

Support Rating

Adobe Social
8.0
Canva
8.2

Online Training

Adobe Social
6.0
Canva

Implementation Rating

Adobe Social
5.0
Canva
10.0

Add comparison