What users are saying about

Dynamic Tag Management

39 Ratings
Score 8.1 out of 101

Webtrends Analytics

62 Ratings
Score 7 out of 101

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Likelihood to Recommend

Dynamic Tag Management

It specifically saves tons of time by allowing you to use a tag based system for implementation of tracking pixels, in our case Adobe Media Optimizer, where before, we would have to write page specific javascript calling out each individual point of conversion, for the entire website. Now we can apply the universal tag management code throughout the site and simply create rules that trigger tracking pixels within AMO.
Jay Corcoran profile photo

Webtrends Analytics

Make sure your end goals can be accomplished with this software. If it doesn't do what you need it to do, it isn't worth trying. Ask for previous examples from Webtrends and ask that the parameters be duplicated for your needs so you don't go through the headache of starting from scratch. I would also recommend that users of new accounts with Webtrends ask more questions up front than they feel are needed to complete the job. You would rather start out knowing as much as you can about what needs to happen before you commence using it and not get into unanswerable questions later down the process.
No photo available

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Webtrends Analytics
Role-based user permissions
Dynamic Tag Management
10.0
Webtrends Analytics

Tag Management

Dynamic Tag Management
7.7
Webtrends Analytics
Tag library
Dynamic Tag Management
5.0
Webtrends Analytics
Tag variable mapping
Dynamic Tag Management
7.1
Webtrends Analytics
Ease of writing custom tags
Dynamic Tag Management
8.3
Webtrends Analytics
Rules-driven tag execution
Dynamic Tag Management
8.4
Webtrends Analytics
Tag performance monitoring
Dynamic Tag Management
8.4
Webtrends Analytics
Improved page load times
Dynamic Tag Management
9.0
Webtrends Analytics
Mobile app tagging
Dynamic Tag Management
8.0
Webtrends Analytics
Library of JavaScript extensions
Dynamic Tag Management
7.1
Webtrends Analytics

Data Management & Integrity

Dynamic Tag Management
7.0
Webtrends Analytics
Event tracking
Dynamic Tag Management
9.0
Webtrends Analytics
Mobile event tracking
Dynamic Tag Management
9.0
Webtrends Analytics
Data distribution management
Dynamic Tag Management
7.0
Webtrends Analytics
Universal data layer
Dynamic Tag Management
9.0
Webtrends Analytics
Automated error checking
Dynamic Tag Management
1.0
Webtrends Analytics

Pros

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo
  • Webtrends Analytics makes complex situations understandable to a non-technical audience. The vast capabilities and ways to slice data is both a great tool, but can also cause a user/users many hours of frustration.
  • Visual data display is clean, to the point, and not overly convoluted with unneeded variables and standard (defualt) settings. Everything the end user sees is customizeable.
  • Exports of raw data collections was easy and accurate. Once the parameters of data collection are finally set up and working, its easy to get what you want from the UI and is delievered in a variety of options.
No photo available

Cons

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Jay Corcoran profile photo
  • I would like to see stronger SQL integration into the UI program and software.
  • Better tutorials for people
  • More user groups in our area.
Nathan Collins profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Webtrends Analytics5.4
Based on 25 answers
While not currently with that organization, I would have continued to use the Webtrends product as it provided the detailed data we needed to make specific inventory adjustments as well as SEO improvements.
Brian Mackintosh profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Webtrends Analytics5.4
Based on 7 answers
Webtrends has enough out-of-box dimensions that can be used right away to build out a fairly robust aggregate analytics program. Support is generally responsive.
Adam Krause profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Webtrends Analytics9.0
Based on 4 answers
It is much better than average. Down time usually occurs because of a need to refresh the server on our end.
No photo available

Performance

No score
No answers yet
No answers on this topic
Webtrends Analytics8.2
Based on 3 answers
The v9 admin interface and v10 reporting interface work as well as expected, but have a tendency to be pokey, especially for bulky reports and whenever you're connected to wifi. I much prefer using the REST API for all reporting for this reason, which simply dumps out the data and doesn't bother with the user interface.
Adam Krause profile photo

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
Webtrends Analytics8.8
Based on 8 answers
WebTrends day-to-day tech support is generally very good, and they are also good with escalating issues when necessary.
Adam Krause profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Webtrends Analytics9.7
Based on 3 answers
The in-person training was comprehensive enough to get you started, but I strongly recommend having a more experienced person when beginning with the tool.
Adam Krause profile photo

Online Training

No score
No answers yet
No answers on this topic
Webtrends Analytics9.0
Based on 4 answers
Webtrends provides several free webinars over the course of the year, many of which I would expect to pay for. The people providing the webinars seem to have a good feel for real-world application of the product.
Adam Krause profile photo

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
Webtrends Analytics9.9
Based on 5 answers
Careful planning and patience. Use a non-public test site to fine tune tags and reporting. Despite best laid plans, there will be surprises when you collect the data, run the analysis and begin generating reports using the tool. Perform a tag audit to ensure tags fire as desired.
Mitchell Teixeira profile photo

Alternatives Considered

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Jay Corcoran profile photo
Using Omniture at my current place of employment and using Google Analytics as a backup at both, Webtrends is the clear superior product. I go back to how easy the UI is to navigate and how simple it is to get user level data that isn't duplicated or doesn't try to pigeon hold you into additional services . Webtrends also has great customer service which allowed us to create custom data dumps without charging us exhorbant per data dump fees. I wish I could go back to Webtrends
Nathan Collins profile photo

Return on Investment

  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
Jay Corcoran profile photo
  • We provided analysis that increased our sales 10 percent for our web-based products. We were able to create better products dependent on customer searches.
  • We managed vendor participation better. We had a few companies referring people to us, and we were able to track their results and cut the ones that weren't performing.
  • We were able to do stronger forecasting by looking into where and how people engaged with our site.
Nathan Collins profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Webtrends Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details