What users are saying about
39 Ratings
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Score 8.2 out of 101
63 Ratings
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Score 7.2 out of 101

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Likelihood to Recommend

Dynamic Tag Management

If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Gitai Ben-Ammi profile photo

Webtrends Analytics

Scenarios1. If you want to use web server log files as input to your web analytics, then Webtrends will provides a good product, with great ease of implementation. Don't even think about being cheap on hardware, and make sure Webtrends runs on real servers, not in a VM environment.2. If you want to use Data Tagging, similar to Google Analytics or Site Catalyst, Webtrends has a powerful product, just be prepared to pay.3. If you are new to Web Analytics, but it is the strategic direction, start with Webtrends on Premises.Questions to Ask1. What are you trying to accomplish?2. Can you place a dollar value on the benefit that you expect/need from Webtrends?3.Can you live with Webtrends running SaaS?
Chaim (Daniel) Arnstein profile photo

Feature Rating Comparison

Security

Dynamic Tag Management
10.0
Webtrends Analytics
Role-based user permissions
Dynamic Tag Management
10.0
Webtrends Analytics

Tag Management

Dynamic Tag Management
7.6
Webtrends Analytics
Tag library
Dynamic Tag Management
5.0
Webtrends Analytics
Tag variable mapping
Dynamic Tag Management
6.8
Webtrends Analytics
Ease of writing custom tags
Dynamic Tag Management
8.1
Webtrends Analytics
Rules-driven tag execution
Dynamic Tag Management
8.4
Webtrends Analytics
Tag performance monitoring
Dynamic Tag Management
8.4
Webtrends Analytics
Improved page load times
Dynamic Tag Management
9.0
Webtrends Analytics
Mobile app tagging
Dynamic Tag Management
8.0
Webtrends Analytics
Library of JavaScript extensions
Dynamic Tag Management
7.1
Webtrends Analytics

Data Management & Integrity

Dynamic Tag Management
7.0
Webtrends Analytics
Event tracking
Dynamic Tag Management
9.0
Webtrends Analytics
Mobile event tracking
Dynamic Tag Management
9.0
Webtrends Analytics
Data distribution management
Dynamic Tag Management
7.0
Webtrends Analytics
Universal data layer
Dynamic Tag Management
9.0
Webtrends Analytics
Automated error checking
Dynamic Tag Management
1.0
Webtrends Analytics

Pros

  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Jay Corcoran profile photo
  • Webtrends provides a platform that can accept any number of custom variables and can be adapted to fulfill a variety of business needs. Segmentation, purchase funnel, scenarios, dropoff and bounce rate are effective.
  • Webtrends 10 integrates analytics data with 3rd party data including app stores, Facebook, Twitter and YouTube. This provides a compelling case for programs that require insight into these data.
Adam Krause profile photo

Cons

  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
Jay Corcoran profile photo
  • Complexity
  • Cost of ownership
  • Adding new report parameters requires full reanalysis
Mary Kay Scott profile photo

Likelihood to Renew

Dynamic Tag Management10.0
Based on 1 answer
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Jay Corcoran profile photo
Webtrends Analytics5.4
Based on 25 answers
While not currently with that organization, I would have continued to use the Webtrends product as it provided the detailed data we needed to make specific inventory adjustments as well as SEO improvements.
Brian Mackintosh profile photo

Usability

Dynamic Tag Management5.0
Based on 2 answers
It does exactly what it is designed for in a very user friendly fashion.
Jay Corcoran profile photo
Webtrends Analytics5.4
Based on 7 answers
Webtrends has enough out-of-box dimensions that can be used right away to build out a fairly robust aggregate analytics program. Support is generally responsive.
Adam Krause profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Webtrends Analytics9.0
Based on 4 answers
It is much better than average. Down time usually occurs because of a need to refresh the server on our end.
No photo available

Performance

No score
No answers yet
No answers on this topic
Webtrends Analytics8.2
Based on 3 answers
The v9 admin interface and v10 reporting interface work as well as expected, but have a tendency to be pokey, especially for bulky reports and whenever you're connected to wifi. I much prefer using the REST API for all reporting for this reason, which simply dumps out the data and doesn't bother with the user interface.
Adam Krause profile photo

Support

Dynamic Tag Management10.0
Based on 1 answer
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Jay Corcoran profile photo
Webtrends Analytics8.8
Based on 8 answers
WebTrends day-to-day tech support is generally very good, and they are also good with escalating issues when necessary.
Adam Krause profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Webtrends Analytics9.7
Based on 3 answers
The in-person training was comprehensive enough to get you started, but I strongly recommend having a more experienced person when beginning with the tool.
Adam Krause profile photo

Online Training

No score
No answers yet
No answers on this topic
Webtrends Analytics9.0
Based on 4 answers
Webtrends provides several free webinars over the course of the year, many of which I would expect to pay for. The people providing the webinars seem to have a good feel for real-world application of the product.
Adam Krause profile photo

Implementation

Dynamic Tag Management10.0
Based on 1 answer
It was quite seamless with the outstanding support from our Adobe account manager.
Jay Corcoran profile photo
Webtrends Analytics9.9
Based on 5 answers
Careful planning and patience. Use a non-public test site to fine tune tags and reporting. Despite best laid plans, there will be surprises when you collect the data, run the analysis and begin generating reports using the tool. Perform a tag audit to ensure tags fire as desired.
Mitchell Teixeira profile photo

Alternatives Considered

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
No photo available
I have only had significant experience with Google Analytics (GA) and WebTrends in this space. Overall - it is easier to learn and modify GA reports as a casual user - I always struggled with the fact that GA only offered partial data (sampling based)
Brian Mackintosh profile photo

Return on Investment

  • Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
  • From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.
No photo available
  • Webtrends Analytics lacks sophistication and speed. This considerably compromised the massive adoption within the organization while I trained more than 100 people. Most of the users preferred Google Analytics for its simplicity of use and analysis capability.
  • Lastly, as a previous user of Adobe Omniture Analytics, Webrends is cheaper and easier but the insights you're getting out of the solution are not so actionable if you customize your solution to tackle pain points: content group analysis, various funnel scenarios, link tracking on key pages (home, key destination pages), onsite search with Endeca, product attributes...
Matthieu Dejardins profile photo

Pricing Details

Dynamic Tag Management

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Webtrends Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details