AdRoll vs. Retainful

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdRoll
Score 2.8 out of 10
N/A
AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.
$40
per month
Retainful
Score 10.0 out of 10
N/A
Retainful is an eCommerce marketing automation platform designed to allow emails to flow on their own while the user simply waits and watches the conversions unfold.N/A
Pricing
AdRollRetainful
Editions & Modules
Essentials
$12
per month
Growth
$25
per month
Starter
Free
No answers on this topic
Offerings
Pricing Offerings
AdRollRetainful
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdRollRetainful
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AdRollRetainful
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdRoll
6.7
21 Ratings
9% below category average
Retainful
-
Ratings
Data Transfer6.721 Ratings00 Ratings
DSP integration6.815 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdRoll
4.7
44 Ratings
50% below category average
Retainful
-
Ratings
Ad campaign creation1.943 Ratings00 Ratings
Ad deployment8.044 Ratings00 Ratings
Display advertising4.641 Ratings00 Ratings
Ad display and retargeting segmentation4.644 Ratings00 Ratings
Sequence targeting4.326 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdRoll
2.4
44 Ratings
106% below category average
Retainful
-
Ratings
Ad dashboards1.944 Ratings00 Ratings
Ad performance reports1.944 Ratings00 Ratings
Ad conversion tracking3.642 Ratings00 Ratings
Ad attribution reporting1.838 Ratings00 Ratings
Cross-channel ad management3.531 Ratings00 Ratings
Ad forecasting and optimization1.728 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AdRoll
-
Ratings
Retainful
10.0
1 Ratings
21% above category average
WYSIWYG email editor00 Ratings10.01 Ratings
Dynamic content00 Ratings10.01 Ratings
Ability to test dynamic content00 Ratings10.01 Ratings
Landing pages00 Ratings10.01 Ratings
A/B testing00 Ratings10.01 Ratings
Mobile optimization00 Ratings10.01 Ratings
Email deliverability reporting00 Ratings10.01 Ratings
List management00 Ratings10.01 Ratings
Triggered drip sequences00 Ratings10.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AdRoll
-
Ratings
Retainful
10.0
1 Ratings
26% above category average
Dashboards00 Ratings10.01 Ratings
Standard reports00 Ratings10.01 Ratings
Custom reports00 Ratings10.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
AdRoll
-
Ratings
Retainful
10.0
1 Ratings
19% above category average
URL Validation00 Ratings10.01 Ratings
Link Tracking00 Ratings10.01 Ratings
Image Validation00 Ratings10.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings10.01 Ratings
Spelling and Grammar Check00 Ratings10.01 Ratings
Spam Testing00 Ratings10.01 Ratings
Email Previews00 Ratings10.01 Ratings
Best Alternatives
AdRollRetainful
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
ReachMail
ReachMail
Score 8.4 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.9 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdRollRetainful
Likelihood to Recommend
2.0
(49 ratings)
10.0
(1 ratings)
Likelihood to Renew
7.0
(6 ratings)
-
(0 ratings)
Usability
8.0
(6 ratings)
-
(0 ratings)
Support Rating
1.2
(6 ratings)
10.0
(1 ratings)
Implementation Rating
8.0
(3 ratings)
-
(0 ratings)
User Testimonials
AdRollRetainful
Likelihood to Recommend
NextRoll
Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix
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Retainful
If you are looking for a WP plugin to manage your abandoned cart, Retainful is the best you can find. The UX is really nice, the platform is user-friendly and you don't need any skill to start using it from day one. You can create email automation in a few steps and offer coupon codes to grab the attention of your customers. Last but not least, Retainful has the best support team! They reply super fast, they assist you to set everything properly and they really help you to have the best service possible. Honestly, you can't ask more!
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Pros
NextRoll
  • A customer service rep can help us out with any campaign questions, any time during the work week.
  • The platform has a very transparent platform that provides great detail about analytics of the ads.
  • The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.
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Retainful
  • email automation
  • generate and send coupon code
  • data analysis
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Cons
NextRoll
  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
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Retainful
  • I'd like to have more templates for emails
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Likelihood to Renew
NextRoll
We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.
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Retainful
No answers on this topic
Usability
NextRoll
Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers
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Retainful
No answers on this topic
Support Rating
NextRoll
We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.
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Retainful
Best team Support ever! Fast, kind, and always helpful
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Implementation Rating
NextRoll
Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.
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Retainful
No answers on this topic
Alternatives Considered
NextRoll
AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.
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Retainful
We use Mailchimp for email marketing but as integration with WordPress we found Retainful easier to use (automation workflow) and you can start for free! Moreover, we can generate and send coupon codes directly from the plugin, and works great with Woocommerce! It is more than one year that we use Retainful and we are completely satisfied
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Return on Investment
NextRoll
  • Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.
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Retainful
  • Positive ROAS for abandoned cart
  • Positive ROAS for coupon code
  • Data analysis of customer behavior
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ScreenShots