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7 Ratings
48 Ratings
7 Ratings
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Score 8.1 out of 101
48 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.1 out of 101

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Likelihood to Recommend

AdStage

AdStage is great if you're an agency or an in-house marketer managing a lot of ad budget, a lot of campaigns, or a large number of clients and you want to get the day-to-day tasks cleared to focus on higher-brain-stem tasks. Bid and budget management are replaced by rules. Holiday sales are replaced with flighting. All of your team members can log in, access their accounts, set up their reports and have them send to clients without having to lift a finger.
J.P. VanderLinden profile photo

RavenTools

If you are looking for a one-stop shop for MOST things related to digital marketing, RavenTools is a great solution. You will be able to monitor social media, Google tools, email campaigns, and much more from one spot. It really cuts down on time spent moving from account to account. If you are looking for clean and easy to read reports for clients, RavenTools is perfect for that as well. It provides tools and reports that can be used by internal and external teams alike.
Lakita Marshall profile photo

Feature Rating Comparison

Ad Network Integration

AdStage
7.5
RavenTools
Data Transfer
AdStage
6.0
RavenTools
DSP integration
AdStage
9.0
RavenTools

Ad Campaigns

AdStage
7.5
RavenTools
Ad campaign creation
AdStage
8.0
RavenTools
Ad deployment
AdStage
8.0
RavenTools
Display advertising
AdStage
7.0
RavenTools
Ad display and retargeting segmentation
AdStage
7.0
RavenTools
Sequence targeting
AdStage
7.5
RavenTools

Ad Reporting & Analytics

AdStage
8.5
RavenTools
Ad dashboards
AdStage
8.7
RavenTools
Ad performance reports
AdStage
9.0
RavenTools
Ad conversion tracking
AdStage
9.0
RavenTools
Ad attribution reporting
AdStage
8.0
RavenTools
Cross-channel ad management
AdStage
8.3
RavenTools
Ad forecasting and optimization
AdStage
8.0
RavenTools

SEO

AdStage
RavenTools
6.9
Keyword analysis
AdStage
RavenTools
7.0
Backlink management
AdStage
RavenTools
5.3
SERP ranking tracking
AdStage
RavenTools
5.3
Page grader
AdStage
RavenTools
7.4
Competitive analysis
AdStage
RavenTools
7.8
Site audit / diagnostics
AdStage
RavenTools
7.7
Site recommendations
AdStage
RavenTools
7.1
Task management
AdStage
RavenTools
8.0

SEO Channels

AdStage
RavenTools
6.5
Local SEO
AdStage
RavenTools
7.0
Social SEO
AdStage
RavenTools
6.2
Mobile SEO
AdStage
RavenTools
5.4
Global SEO
AdStage
RavenTools
7.4

SEO Platform & Account Management

AdStage
RavenTools
8.7
Multi-domain support
AdStage
RavenTools
9.1
Integration with web analytics tools
AdStage
RavenTools
8.3

Pros

  • AdStage has a great onboarding process. We have a dedicated support rep who walked our entire team through each of the three major sections of AdStage, talked about use cases and even recorded the training so we could provide it to other, future team members.
  • The real power of AdStage for us is in the Automation. You can set up rules for when to do things like increase budget or raise bids on certain ad channels. If something is doing well, push more money to it without ever logging in. Likewise, if something is tanking it gets turned off without you having to be at your computer. It frees up our team to focus on more strategic, creative endeavors by handling the "grunt work".
  • The ability to create custom metrics is a real plus. Sometimes, even with systems as advanced as Google and Facebook are, they just don't understand how to set up what you want to measure. Maybe I want to know the cost for all purchases across apps and my website? AdStage's custom metrics let me design that, and then use it in my reports, dashboards or rules.
J.P. VanderLinden profile photo
  • RavenTools has teamed up with SEO services like Moz and Magestic SEO to provide detailed data about the SEO health of your own websites as well as how they compare to your competitors' websites. I can directly compare number of backlinks, page speed, domain authority, integration of Google Analytics, presence of robots.txt files, on-site social media engagement, and home page load time. This a great way to get an idea of how your site stacks up against others and what can be done to improve it.
  • RavenTools' automated reports are mostly great (I'll cover the negatives later). You can create reports with as much data as you would like and schedule them to arrive as often as you would like. I have SEO, social media, and site performance reports delivered to my team and me every Monday covering the last 10 days, and a broader quarterly report arrives in the inboxes of a few executives once a quarter.
  • RavenTools' graphs are often easier to read and decipher than graphs found in Google Analytics. Part of the reason is the graph height. Google Analytics graphs are fairly short, so it's difficult to see smaller variations in the data. Those variations are more pronounced within RavenTools using the data.
Laren Helms profile photo

Cons

  • We were with them in the earlier days and when they were growing larger. We experienced some of that pain with pricing changes that didn't feel quite right. But, they've fixed this now.
  • We didn't really see the usefulness at times of optimizing some of the channels through AdStage, but we loved the reporting features they had for the channels.
  • Better tiers for payment and what fits into those. Again, these are being addressed much better now.
Matthew Lloyd profile photo
  • The reports are very amateurish. The graphs are too big and the size can't be changed. Even with the customization they offer (adding your logo) the reports are too basic looking to present to clients. They are also all in black and white, which is a huge issue for us. They're just not impressive enough to show clients.
  • The keyword ranking system is difficult to understand because they use a different method than some other search ranking monitoring services that are on the market. They aren't very good at explaining the discrepancies between their software and their competitors'.
  • Customizing the reports is too time consuming.
No photo available

Likelihood to Renew

AdStage8.0
Based on 1 answer
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Matthew Lloyd profile photo
RavenTools9.0
Based on 16 answers
Since making RavenTools our companies home for a long time now, we have grown accustomed to the interface, functionality, and have learned every which way through the application to the point of perfecting our management of the system and in which case, perfects our time management because of our experience and skill set with using it. With the client base that we have at the moment, migrating over to any other system would be foolish to begin with, but either way, we aren't looking for an alternative to move to because we are happy with the service, and product RavenTools provides us.
Mathew Riexinger profile photo

Usability

No score
No answers yet
No answers on this topic
RavenTools7.0
Based on 1 answer
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
Lakita Marshall profile photo

Support

AdStage10.0
Based on 1 answer
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Matthew Lloyd profile photo
RavenTools9.0
Based on 1 answer
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
Lakita Marshall profile photo

Alternatives Considered

I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation tools that I have not seen around.
Matthew Lloyd profile photo
RavenTools is as solid as it comes when you're choosing a marketing application to suit a variety of needs. Since it is a web application it can be accessed anywhere, at anytime by the users you have in your account, just as long as they have internet access. A lot of choices between these software applications are preference based since they all have a similar functionality to them with slight variations respectfully.
Mathew Riexinger profile photo

Return on Investment

  • It's saved time for me to easily build out campaigns in Facebook and LinkedIn quickly and in scale
  • It gives people the option to get direct API access to multiple channels without having to build it all in-house
  • It allowed some great optimizations for LinkedIn which allowed us to use our spend there better
Matthew Lloyd profile photo
  • A positive impact that we've had with RavenTools is the help it provides in managing time with all of our employees that use it. As the saying goes, "Time Is Money", and if that holds true, then the time saved using RavenTools has created an ROI for us just on that aspect alone.
  • Another positive impact is that it gives our client something to log into and visually see things happening. These days, you can't trust many people to provide you with the correct data. By providing them with this tool to log into, it allows us to hold a reputable, open, and honest relationship with each and every client.
Mathew Riexinger profile photo

Screenshots

AdStage
RavenTools

Pricing Details

AdStage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

RavenTools

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details