What users are saying about
10 Ratings
25 Ratings
10 Ratings
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Score 6.3 out of 101
25 Ratings
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Score 8 out of 101

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Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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AppNexus

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.
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Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
AppNexus
3.3
Data Transfer
ADTECH
8.0
AppNexus
3.0
DSP integration
ADTECH
AppNexus
3.6

Ad Campaigns

ADTECH
9.4
AppNexus
5.1
Ad campaign creation
ADTECH
10.0
AppNexus
5.3
Ad deployment
ADTECH
9.0
AppNexus
5.0
Display advertising
ADTECH
10.0
AppNexus
5.0
Ad display and retargeting segmentation
ADTECH
9.0
AppNexus
5.0
Sequence targeting
ADTECH
9.0
AppNexus
5.0

Ad Reporting & Analytics

ADTECH
8.0
AppNexus
5.2
Ad dashboards
ADTECH
8.0
AppNexus
5.0
Ad performance reports
ADTECH
8.0
AppNexus
5.0
Ad conversion tracking
ADTECH
7.0
AppNexus
4.5
Ad attribution reporting
ADTECH
9.0
AppNexus
4.5
Cross-channel ad management
ADTECH
8.0
AppNexus
4.6
Ad forecasting and optimization
ADTECH
8.0
AppNexus
8.0

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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  • Yieldex's unique capability to report metrics by section and DMA
  • Yieldex's superior forecasting capability
  • Yieldex's powerful reporting platform -- it is like a pivot talbe of DFP reporting
  • Yieldex's capability to track Salesperson Performance
Kevin Yip profile photo

Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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  • Customer Service - you don't have an account representative assigned to trading desks.
  • User interface is not easy - if you are new to the tool - it's not that easy to know how to set up everything.
  • There is no training or certification available for users.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
AppNexus4.0
Based on 6 answers
Interface is user friendly, you can handle a campaign from start to finish without needing many other products/platforms.
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Usability

No score
No answers yet
No answers on this topic
AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
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Reliability and Availability

No score
No answers yet
No answers on this topic
AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
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Performance

No score
No answers yet
No answers on this topic
AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
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Support

No score
No answers yet
No answers on this topic
AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
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Online Training

No score
No answers yet
No answers on this topic
AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
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Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
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QlikView's dashboard is hard to configure. Also, it is unable to report on metrics by section or DMA. It does not update data that have been corrected. There is no visualization with QlikView.
Kevin Yip profile photo

Scalability

No score
No answers yet
No answers on this topic
AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
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Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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  • Allowed us to create better strategoies for clients besides buying directly with Publishers
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Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details