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10 Ratings

LinkedIn Marketing Solutions

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110 Ratings
10 Ratings
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Score 6.2 out of 101

LinkedIn Marketing Solutions

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110 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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LinkedIn Marketing Solutions

LinkedIn Marketing is best for: B2B companies that have a high customer LTV to justify the lead costs, marketing teams of all sizes, and companies with marketing budgets greather than $5k. LinkedIn Marketing is worst for: B2C companies that are marketing a low-value product, marketing teams that aren't tech-savvy, or a marketing budget below $5K
Emily Muhoberac profile photo

Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
LinkedIn Marketing Solutions
Data Transfer
ADTECH
8.0
LinkedIn Marketing Solutions

Ad Campaigns

ADTECH
9.4
LinkedIn Marketing Solutions
Ad campaign creation
ADTECH
10.0
LinkedIn Marketing Solutions
Ad deployment
ADTECH
9.0
LinkedIn Marketing Solutions
Display advertising
ADTECH
10.0
LinkedIn Marketing Solutions
Ad display and retargeting segmentation
ADTECH
9.0
LinkedIn Marketing Solutions
Sequence targeting
ADTECH
9.0
LinkedIn Marketing Solutions

Ad Reporting & Analytics

ADTECH
8.0
LinkedIn Marketing Solutions
Ad dashboards
ADTECH
8.0
LinkedIn Marketing Solutions
Ad performance reports
ADTECH
8.0
LinkedIn Marketing Solutions
Ad conversion tracking
ADTECH
7.0
LinkedIn Marketing Solutions
Ad attribution reporting
ADTECH
9.0
LinkedIn Marketing Solutions
Cross-channel ad management
ADTECH
8.0
LinkedIn Marketing Solutions
Ad forecasting and optimization
ADTECH
8.0
LinkedIn Marketing Solutions

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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  • Lead Forms: LinkedIn Marketing Solutions offer lead forms, which auto-fill the prospect's information into the form instead of rerouting them to a landing page. This seriously reduces the friction involved in collecting leads and lowers the cost per lead.
  • Support: Our enterprise rep is incredibly helpful, reviews our ad stats with us, and makes recommendations on how to improve.
  • Lead Quality: The leads we are generating via LinkedIn marketing are unrivaled & quick to close.
Emily Muhoberac profile photo

Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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  • Cost - the CPCs and cost per send (with InMail) is more expensive than that on alternative social platforms
  • Direct Response Marketing - LinkedIn doesn't seem to perform well if the goal is to get users to buy something, the platform seems more suited for brand awareness and lead generation
  • Analytics platform - the main KPIs are provided; however, it is hard manipulate data and see low level information on campaigns
  • Ad creation tool - it feels very dated, it is slow and clunky, lacks many features
Dustin Hovey profile photo

Usability

No score
No answers yet
No answers on this topic
LinkedIn Marketing Solutions9.1
Based on 2 answers
I think the tool is easy to use and delivers valuable results.
Cheryl Cross profile photo

Support

No score
No answers yet
No answers on this topic
LinkedIn Marketing Solutions8.0
Based on 1 answer
All of my issues were resolved quickly.
Cheryl Cross profile photo

Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
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LinkedIn marketing solutions can do a lot of what other advertising and demand generation platforms do. The most similar is twitter ad, but they serve a completely different purpose. We selected LinkedIn marketing Solutions because the LinkedIn Platform attracts a specific type of persona that can be harder to reach through traditional channels
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Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
No photo available
  • We've seen great engagement on our content pieces, with several conversions
Chris Gardner profile photo

Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

LinkedIn Marketing Solutions

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details