What users are saying about

ADTECH

10 Ratings
Score 6.2 out of 101

LinkedIn Marketing Solutions

104 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

ADTECH

AdTech is best for when you're examining data based on clicks or "likes" – if you're looking to get an idea of what your audience is looking for, you can examine a trend among certain users to determine what drives users and where. This is super helpful for social media managers and web developers. It helps them determine where to drive their UI/UX design
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LinkedIn Marketing Solutions

If you want to do awareness campaigns for a brand or product, LinkedIn can be very helpful. Most of the ad units work well for this type of campaign. So using campaigns for thought leadership is great.I've yet to see LinkedIn Marketing Solutions being very good for lead gen, despite being a big part of the platform's offering. I've done it for several clients and it just hasn't produced good results. I also think that while InMail looks and sounds great on paper and in theory, there too have I ever seen much success. It's not surprising since I rarely look at them when they're sent to me personally. The really odd thing is that they seems to know this, because reps have typically steered me away from any type of ad unit other than sponsored content.
Jarad Matula, MBA profile photo

Feature Rating Comparison

Ad Network Integration

ADTECH
8.0
LinkedIn Marketing Solutions
Data Transfer
ADTECH
8.0
LinkedIn Marketing Solutions

Ad Campaigns

ADTECH
9.4
LinkedIn Marketing Solutions
Ad campaign creation
ADTECH
10.0
LinkedIn Marketing Solutions
Ad deployment
ADTECH
9.0
LinkedIn Marketing Solutions
Display advertising
ADTECH
10.0
LinkedIn Marketing Solutions
Ad display and retargeting segmentation
ADTECH
9.0
LinkedIn Marketing Solutions
Sequence targeting
ADTECH
9.0
LinkedIn Marketing Solutions

Ad Reporting & Analytics

ADTECH
8.0
LinkedIn Marketing Solutions
Ad dashboards
ADTECH
8.0
LinkedIn Marketing Solutions
Ad performance reports
ADTECH
8.0
LinkedIn Marketing Solutions
Ad conversion tracking
ADTECH
7.0
LinkedIn Marketing Solutions
Ad attribution reporting
ADTECH
9.0
LinkedIn Marketing Solutions
Cross-channel ad management
ADTECH
8.0
LinkedIn Marketing Solutions
Ad forecasting and optimization
ADTECH
8.0
LinkedIn Marketing Solutions

Pros

  • Adtech follows an algorithm that learns as you use it. It helps process data based on you (or your user) to help determine the best experiences for your client. Pretty neat.
  • Adtech helps streamline work by consolidating workflow. Everybody can be on the same page because everything is accessible to anybody in the organization (security pending, obviously). It helps because the data is available if you need it – and you don't have to fetch anything for anybody.
  • Adtech is best for larger organizations – and the developers who help create the technology understand that. Working with an interface like Adtech is simple, and easy to use. I can't remember what I did before it!
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  • Ability to customize audience size
  • Clean easy to use interface
  • Helpful support team
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Cons

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
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  • User interface isn't great
  • Still lacking features that other platforms have standard
Logan England profile photo

Usability

No score
No answers yet
No answers on this topic
LinkedIn Marketing Solutions9.0
Based on 2 answers
I think the tool is easy to use and delivers valuable results.
Cheryl Cross profile photo

Support

No score
No answers yet
No answers on this topic
LinkedIn Marketing Solutions8.0
Based on 1 answer
All of my issues were resolved quickly.
Cheryl Cross profile photo

Alternatives Considered

Maybe Google Analytics? But even that doesn't offer the same amount of services as AdTech – and I think that's because this is what AdTech does, and Google is spread a little thin. I use several different platforms, but I did have a lot of fun working with Adtech. Bottom line is, if you're a social media manager and you're tired of using other programs, give AdTech a shot
No photo available
LinkedIn Marketing Solutions provides targeted users that are ripe for B2B business; however, the cost to reach those users is more expensive the other social platforms. However, for awareness marketing and lead generation - LinkedIn Marketing Solutions offers great ways to connect and interact with potential B2B customers
Dustin Hovey profile photo

Return on Investment

  • AdTech helps us determine where to steer our audience, and where to project our next campaign.
  • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
  • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
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  • It helped us generate more brand awareness in a shorter period of time, compared to an organic approach in increasing brand awareness.
  • It offers various options of Ads and Campaign formats to reach a targeted audience, and a flexibility to change and adapt these formats to a company's needs.
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Pricing Details

ADTECH

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

LinkedIn Marketing Solutions

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details