Adthena vs. RocketData

Adthena

13 Reviews and Ratings

RocketData

6 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adthena	Score 6.5 out of 10	N/A	Adthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…	N/A
RocketData	Score 4.1 out of 10	N/A	RocketData is a platform to manage a company’s business information and reviews among 20+ location-based services: maps, search engines, all popular directories, GPS devices and social networks. RocketData adds information about a company to these services, finds mistakes, fixes them and protects data automatically. RocketData also helps businesses to engage with local customers wherever they are talking through. The platform monitors and gathers customer feedback and provides…	N/A

Pricing

Adthena

RocketData

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Adthena	RocketData
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Adthena	RocketData
Top Pros	Pro Machine learning Pro Easy interface	Pro Business data Pro User experience Pro Easy to use
Top Cons	Minus Account management	Minus Contact information Minus Company info Minus Contact data

Best Alternatives
	Adthena	RocketData
Small Businesses	Nozzle Score 9.8 out of 10	Google Business Profile Score 9.5 out of 10
Medium-sized Companies	Similarweb Score 8.3 out of 10	Google Business Profile Score 9.5 out of 10
Enterprises	No answers on this topic	No answers on this topic
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Adthena	RocketData
Likelihood to Recommend	8.0 (3 ratings)	7.0 (1 ratings)
Support Rating	8.0 (1 ratings)	10.0 (1 ratings)

User Testimonials
	Adthena	RocketData
Likelihood to Recommend	Adthena By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually. Incentivized Raven Wheatley-Hawkins Digital Marketing Manager Read full review	RocketData For the price, RocketData is a great lead generation tool. It wouldn't be appropriate for company financials, etc. of that nature. Incentivized Verified User Anonymous Read full review
Pros	Adthena Track and monitor spend and performance against competitors. Identify missed keyword opportunities. Informs our campaign and keyword budgeting/bidding on a daily basis. Incentivized Verified User Anonymous Read full review	RocketData User experience - smooth, easy to use interface Quick generation of contacts as well as a LinkedIn feature to go directly to their page. Incentivized Verified User Anonymous Read full review
Cons	Adthena Slow performance. Ranking options are not detailed enough. Incentivized Joseph Alleruzzo Associate Director, Client Leadership for Michelin Read full review	RocketData Contact information as well as company info is out of date sometimes. Tough to improve on, but there is room for improvement. Incentivized Verified User Anonymous Read full review
Support Rating	Adthena Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around. Incentivized Joseph Alleruzzo Associate Director, Client Leadership for Michelin Read full review	RocketData I have not had to use any support functions as I have had no technical problems with the software. Incentivized Verified User Anonymous Read full review
Alternatives Considered	Adthena You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually. Incentivized Raven Wheatley-Hawkins Digital Marketing Manager Read full review	RocketData Much easier to use and less clunky of an interface. Also, contact information seems to be more up-to-date. Incentivized Verified User Anonymous Read full review
Return on Investment	Adthena Improved competitive analysis Insightful data that helps improve client trust Indentifying opportunities for keyword expansions Incentivized Verified User Anonymous Read full review	RocketData Positive: The ROI has been excellent in the short time we've had the product (less than six months) as we have made numerous connections through data gathering. Incentivized Verified User Anonymous Read full review
ScreenShots		RocketData Screenshots