What users are saying about

AgoraPulse

Top Rated
265 Ratings

Wildfire

12 Ratings

AgoraPulse

Top Rated
265 Ratings
Score 8.5 out of 101

Wildfire

12 Ratings
Score 4 out of 101

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Likelihood to Recommend

AgoraPulse

I can't think of a scenario where AgoraPulse (AP) is not well suited, except in a situation where you might have many clients utilizing a specific social platform not integrated into AP yet. AgoraPulse is great for individual users as well as larger teams, from a small number of clients to many social accounts (we have between 30-40).
Matthew Jackson profile photo

Wildfire

The transition to Google has been painful - key contacts are no longer available.
No photo available

Feature Rating Comparison

Listening/monitoring

AgoraPulse
8.1
Wildfire
Boolean keyword searches
AgoraPulse
7.8
Wildfire
Filtering out noise/spam
AgoraPulse
7.1
Wildfire
Sentiment analysis
AgoraPulse
9.1
Wildfire
Broad channel coverage
AgoraPulse
8.5
Wildfire

Publishing

AgoraPulse
8.1
Wildfire
Content planning and scheduling
AgoraPulse
8.8
Wildfire
Audience targeting
AgoraPulse
6.7
Wildfire
Content optimization
AgoraPulse
9.1
Wildfire
Workflow management
AgoraPulse
7.9
Wildfire

Engagement

AgoraPulse
7.5
Wildfire
Automated routing and prioritization
AgoraPulse
6.4
Wildfire
Customer interaction histories
AgoraPulse
8.4
Wildfire
Bulk actions
AgoraPulse
7.9
Wildfire

Marketing

AgoraPulse
7.6
Wildfire
Lead generation
AgoraPulse
6.5
Wildfire
Content marketing
AgoraPulse
9.1
Wildfire
Paid media management
AgoraPulse
8.2
Wildfire
Campaigns and promotions
AgoraPulse
6.7
Wildfire

Channel coverage/integration

AgoraPulse
8.6
Wildfire
Twitter
AgoraPulse
9.2
Wildfire
Facebook
AgoraPulse
8.9
Wildfire
Instagram
AgoraPulse
7.8
Wildfire

Reporting/analytics

AgoraPulse
7.3
Wildfire
Campaign success analytics
AgoraPulse
7.6
Wildfire
Real-time tracking
AgoraPulse
7.4
Wildfire
Competitor analysis
AgoraPulse
6.9
Wildfire

Account management

AgoraPulse
7.4
Wildfire
Role-based user permissions & privileges
AgoraPulse
8.3
Wildfire
Mobile access
AgoraPulse
6.6
Wildfire

Pros

  • The publishing tools are the best in the industry. The ability to tweak similar posts based on the platform saves plenty of time. The entire interface for publishing and the social media content calendar is very well laid out and is easy to follow, organize and maintain.
  • The social media metrics for the platforms I use (Twitter, Instagram and Facebook) are easy to comprehend and provide valuable insights for myself. I am very impressed with the Instagram metrics, some popular social media management platforms still do not have metrics for Instagram so this was a major feature that I was impressed with.
  • The monitoring tools are easy to use and I like receiving notifications directly to my phone whenever there is an item that needs to be reviewed. It is very simple to set up keywords and triggers to search posts that need to be monitored.
Brendon Phillips profile photo
  • Wildfire is excellent at creating a self service promotion in social. From concept to final product can be achieved in under 20 minutes.
  • Wildfire offers a variety of contest entry methods, including essay, photo and simple sweeps, along with good customization on entry forms.
No photo available

Cons

  • The only major weakness that I would like to see addressed is the ability to email a post directly to a co-worker or non-AgoraPulse user. Currently I have to copy and paste the message and add the date/time information to the email. It would be easier if there was a button to generate an email with the post content and details.
Brendon Phillips profile photo
  • The entire product is quite dated - in our two years with the product, only the visuals have been updated. While other products have added things like multi-platform entries, Wildfire is essentially the same as it has been since our first experience with it.
  • In its self-service mode, the product lacks some essential features like mandatory likes and white label.
  • Embedding a whitelabel contest is a major undertaking, and requires quite a bit of work within the Facebook developer panel.
No photo available

Likelihood to Renew

AgoraPulse8.1
Based on 85 answers
AgoraPulse meets all our needs and requirements for a social publishing and listening tool.
Lauren Melnick profile photo
Wildfire7.9
Based on 3 answers
Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
No photo available

Usability

AgoraPulse9.0
Based on 8 answers
Usability is the strongest characteristic of AgoraPulse.
Richard Burgner profile photo
Wildfire9.0
Based on 1 answer
Very easy to use, almost anyone can learn how to build a comprehensive promotion.
Ashley Pengilly profile photo

Reliability and Availability

AgoraPulse9.1
Based on 1 answer
No answer on this topic is available.
Wildfire10.0
Based on 1 answer
I have never been kicked out of Wildfire service. Always up and running.
Ashley Pengilly profile photo

Performance

No score
No answers yet
No answers on this topic
Wildfire10.0
Based on 1 answer
Easy to perform tasks and quick to upload changes to your promotions.
Ashley Pengilly profile photo

Support

AgoraPulse9.1
Based on 9 answers
Any queries I've had have been answered quickly and in a very friendly manner.
Bronwyn Cook profile photo
Wildfire9.5
Based on 2 answers
Phone and email support were always available to us when we needed it.
No photo available

Online Training

AgoraPulse7.3
Based on 1 answer
No answer on this topic is available.
Wildfire8.5
Based on 2 answers
Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
Ashley Pengilly profile photo

Implementation

AgoraPulse9.1
Based on 4 answers
Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets
Marianne Ho profile photo
Wildfire8.5
Based on 2 answers
Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
No photo available

Alternatives Considered

Even though we tested Hootsuite for a short period of time, during that time the app was very glitchy and we had several issues with scheduled posts not going out and clients not being able to see scheduled content. Also found that program to have way fewer features than Hootsuite overall and reports weren't as simple and nice as in Agora.
Jeannette Vigil profile photo
The other service I attended to was Social Candy. I picked Wildfire due to the customer support, ease of use of the software and because I was able to make changes on my own
Ashley Pengilly profile photo

Return on Investment

  • Has reduced the effort to manage social channels a lot
  • The training required to onboard a new service manager has been cut by a third
  • Is very affordable for the feature-set it offers. Costs $50 lesser than the previous tool we were using, which had about 60% of features as offerings
Aniket Thakkar profile photo
  • Consumer engagement per dollar invested.
  • Virality of content per dollar invested.
  • Sentiment data values per dollar invested.
Ashley Pengilly profile photo

Pricing Details

AgoraPulse

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
AgoraPulse Editions & Modules
AgoraPulse
Edition
Small
$491
Medium
$991
Large
$1991
Enterprise
$2991
1. per installation
Additional Pricing Details
Agorapulse offers an enterprise plan for users with more than 30 Social Media accounts and/or needs for Facebook ads' comments monitoring.

AgoraPulse More Information

Wildfire

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Wildfire Editions & Modules
Wildfire
Additional Pricing Details

Wildfire More Information