Amaxus CMS (discontinued) vs. Optimizely Content Management System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amaxus CMS (discontinued)
Score 3.0 out of 10
N/A
Amaxus was a commercial PHP-based content management system from Box UK, an agile software developer and consulting company. It provided an enterprise-level web content management system used by large brand and agencies. It is known for a focus on usability. The product has been discontinued.N/A
Optimizely Content Management System
Score 8.7 out of 10
N/A
Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle so users can deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
Pricing
Amaxus CMS (discontinued)Optimizely Content Management System
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Amaxus CMS (discontinued)Optimizely Content Management System
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Amaxus CMS (discontinued)Optimizely Content Management System
Top Pros
Top Cons
Features
Amaxus CMS (discontinued)Optimizely Content Management System
Security
Comparison of Security features of Product A and Product B
Amaxus CMS (discontinued)
9.0
1 Ratings
9% above category average
Optimizely Content Management System
8.5
123 Ratings
4% above category average
Role-based user permissions9.01 Ratings8.5123 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Amaxus CMS (discontinued)
7.4
1 Ratings
3% below category average
Optimizely Content Management System
7.6
140 Ratings
1% below category average
WYSIWYG editor5.01 Ratings7.7129 Ratings
Code quality / cleanliness6.01 Ratings7.8118 Ratings
Admin section6.01 Ratings7.9128 Ratings
Page templates10.01 Ratings7.9127 Ratings
Library of website themes8.01 Ratings6.665 Ratings
Mobile optimization / responsive design10.01 Ratings7.9123 Ratings
Publishing workflow8.01 Ratings8.1127 Ratings
Form generator6.01 Ratings6.992 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Amaxus CMS (discontinued)
7.3
1 Ratings
1% below category average
Optimizely Content Management System
7.6
131 Ratings
3% above category average
Content taxonomy7.01 Ratings8.1120 Ratings
Availability / breadth of extensions10.01 Ratings7.8104 Ratings
Community / comment management5.01 Ratings7.884 Ratings
SEO support00 Ratings7.5122 Ratings
Bulk management00 Ratings7.0101 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Amaxus CMS (discontinued)
6.0
1 Ratings
25% below category average
Optimizely Content Management System
8.0
121 Ratings
4% above category average
Internationalization / multi-language6.01 Ratings8.290 Ratings
API00 Ratings7.9116 Ratings
Best Alternatives
Amaxus CMS (discontinued)Optimizely Content Management System
Small Businesses
Divi
Divi
Score 9.9 out of 10
Divi
Divi
Score 9.9 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amaxus CMS (discontinued)Optimizely Content Management System
Likelihood to Recommend
3.0
(1 ratings)
8.7
(165 ratings)
Likelihood to Renew
-
(0 ratings)
9.6
(31 ratings)
Usability
-
(0 ratings)
8.0
(30 ratings)
Availability
-
(0 ratings)
9.2
(4 ratings)
Support Rating
-
(0 ratings)
10.0
(6 ratings)
Online Training
-
(0 ratings)
10.0
(4 ratings)
Implementation Rating
-
(0 ratings)
6.4
(2 ratings)
User Testimonials
Amaxus CMS (discontinued)Optimizely Content Management System
Likelihood to Recommend
Discontinued Products
Amaxus is well suited as a development platform and content management system for companies who have a dedicated, experienced development team because it has such complex functionality. It is not well suited for companies whose main content updater will be a person with limited development experience, because it is so hard to learn and understand how to use.
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Optimizely
It has been useful for updating specific pages, that process is very simple and it makes for an easy task to do that isn't too time consuming. It can also be quite long winded to do some jobs, although functional, it doesn't always work exactly as we would want it to.
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Pros
Discontinued Products
  • There is a lot of flexibility and power with what you can do.
  • The client has a lot of power to make changes on their own without needing a development team.
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Optimizely
  • Allows us to manage the digital experience for our customers across all touchpoints
  • Has all the tools and insights to understand the customer journey
  • Is easy to use and intuitive reducing effort and time to market
  • Allowed us to create a website that is professional, modern and easy to navigate for our customers
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Cons
Discontinued Products
  • There is a huge learning curve for developers. All our new website builds were going beyond the timeline because of the learning curve.
  • It is very complex and teaching our clients how to use it required several training sessions.
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Optimizely
  • On the technical side, Spire is all built on React Redux, so there's a React framework and then Optimizely built their own framework on top of that React implementation, which is, I'd say customized and non-standard. So learning that as a developer is usually a four to five month learning curve. So that is a con where it's not a standard React redux implementation.
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Likelihood to Renew
Discontinued Products
No answers on this topic
Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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Usability
Discontinued Products
No answers on this topic
Optimizely
The Opti CMS is pretty easy to use once you get used to it. Setting up the experience editor takes some time and difficult to follow and do in a group setting. We found working one on one or in smaller groups works better
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Reliability and Availability
Discontinued Products
No answers on this topic
Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
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Support Rating
Discontinued Products
No answers on this topic
Optimizely
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
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Online Training
Discontinued Products
No answers on this topic
Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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Implementation Rating
Discontinued Products
No answers on this topic
Optimizely
I was not fully involved.
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Alternatives Considered
Discontinued Products
I have used an in-house CMS which was very simple and only allowed the user to update very basic templated content, and I have used Sitecore, which is sort of like a middle-of-the-road. Sitecore is great because it allows for the user to have a lot of control over templates and updating content, but it's not so complex that it is very difficult and time-consuming to learn how to use, like Amaxus.
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Optimizely
Optimizely CMS is part of a more composable suite when it comes to DXPs. With that, some other systems like Sitecore Experience Platform are monoliths, which makes the development and maintenance of those products fairly complex (this includes system architecture). In our experience, Optimizely makes it simpler to implement solutions in a rapid manner and "tack on" additional products if needed as organizations grow and are able to leverage that functionality.
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Return on Investment
Discontinued Products
  • It has a negative impact because it put us back on our timelines.
  • It had a negative impact because our customers didn't like the learning curve to use it.
  • It had a negative impact because it caused so much stress among our team to learn it.
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Optimizely
  • The positive is on ROI as we can get more done without needing to go through 3rd party or know Code to create and add content.
  • Workflows could use improvement. I don't know that there are workflows that I'm aware of.
  • Make it easier to connect to 3rd party software like Hubspot, Magento, email services, etc.
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ScreenShots

Optimizely Content Management System Screenshots

Screenshot of SaaS CMS edit view: A drag-and-drop UI authoring and on-page editing lets marketers and content creators build content experiences.Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of Screenshot of DAMConnector: The fully featured Optimizely Digital Asset Management can connect to Optimizely CMS to serve as the single source of truth for brand assets.