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28 Ratings

Mailchimp

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Score 8.4 out of 101

Mailchimp

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Top Rated
1431 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Amazon SES

While most companies can get away with stock or lightly modified SaaS solutions, if email is absolutely core to your business, I'd recommend Amazon's Simple Email Service. It provides the lowest pricing outside of building up your own sender reputation, while providing the same flexibility and performance, especially if your application servers are already in AWS.
The drawback to all this power is that you need to dedicate engineering resources to building, modifying, and maintaining your email pipeline. If you can't justify those expenses, go with a SaaS product.
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Mailchimp

As I've already mentioned, Mailchimp is absolutely fantastic for email communication between your business and your customers/subscribers. Especially if you're just getting started, Mailchimp is a no brainer. You don't have to worry about making sure to utilize the platform enough times in 30 days before your trial period runs out. The fact that they allow you to use the platform completely free up to 2000 subscribers is a big plus in my book. This is a better way to give people and businesses a chance to see if this platform is the right one for them. Mailchimp also has an Automations feature which can be used very cleverly. Its a way to interact with your subscribers via email without actually having to do anything. You set the emails up once and then the automation takes over, intelligently sending out emails to people based on their behaviors and interactions with your campaigns. Great stuff. For example, if you send out a welcome email to new subscribers, Mailchimp can automatically send out different follow up emails to those subscribers based on whether they didn't open it up, opened it o clicked on a link in the email
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Feature Rating Comparison

Email & Online Marketing

Amazon SES
Mailchimp
8.5
WYSIWYG email editor
Amazon SES
Mailchimp
8.6
Dynamic content
Amazon SES
Mailchimp
8.0
Ability to test dynamic content
Amazon SES
Mailchimp
8.4
Landing pages
Amazon SES
Mailchimp
8.2
A/B testing
Amazon SES
Mailchimp
8.8
Mobile optimization
Amazon SES
Mailchimp
8.6
Email deliverability
Amazon SES
Mailchimp
9.0
List management
Amazon SES
Mailchimp
8.8
Triggered drip sequences
Amazon SES
Mailchimp
7.8

Reporting & Analytics

Amazon SES
Mailchimp
7.8
Dashboards
Amazon SES
Mailchimp
7.8
Standard reports
Amazon SES
Mailchimp
8.1
Custom reports
Amazon SES
Mailchimp
7.5

Pros

  • Amazon SES is a simple service that's not bloated with unnecessary features.
  • It's fast and reliable. You can literally send thousands of emails without any issue.
  • 10 cents for 1000 emails? The price is just simply amazing!
Arnas Kazlauskas profile photo
  • Compatible email templates; MailChimp email templates fit all device screen sizes perfectly. From smartphones, tablets, iPads, and PC. This makes it possible for every reader of our newsletters to get a perfect experience while reading our emails.
  • Multi-template; As a user of MailChimp, I am provided with multiple newsletter templates to choose from, ensuring I am able to personalize each newsletter designs to be different from the one of past, without the need to always beckon on the graphic design team for input.
  • Analytical insights; MailChimp provides us with vital reporting stats regarding the performance of our email campaigns. Thereby giving us the means to refine and optimize our email marketing campaigns, to make it more effective.
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Cons

  • For users that are not used to semi-complex APIs, the AWS SDK can be a little intimidating. That said, with the SMTP credential feature, the API learning curve can be avoided.
  • It is frustrating that you have to verify each e-mail address or domain name (wildcard) you wish to use in the From: header of the e-mail messages. I understand this is a security feature, but for long-time verified accounts, it would be nice to use arbitrary e-mail addresses and domains.
D. Marshall Lemcoe Jr. profile photo
  • I think the pop-ups (to encourage users to sign up to your mailing list) could have more flexibility in their design. I was designing one the other day and it had limited choices for the image sizes, so I had to play around with it quite a bit to get it to look good.
  • It's great that they now integrate with Facebook Ads but the reporting is really basic and I find it hard to make changes mid-campaign. For example, I have not been able to find aggregate stats -- I have to hover over the number of each day in the chart and add up the stats for the month. And you cannot extend a campaign more than 3 days before it ends, so you better remember to mark your calendar and update it before it ends with you!
  • The list segmenting is pretty basic. I can do a few of the things I want but nothing too complex at the same time.
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Likelihood to Renew

No score
No answers yet
No answers on this topic
Mailchimp7.0
Based on 19 answers
Despite all my frustration, I don't have any other good options without spending a lot more money. I do understand that Predictive Response has RSS campaign functionality in development. We use that tool (which is really in a different category) for marketing automation, and it works beautifully. If PR releases the RSS functionality, we'll try it immediately, and might switch. It would be more expensive, but probably worth it.For the clients we work with who have simple needs, there's no reason to switch away from MailChimp unless the staff get frustrated with the editor.
Anna Hazel Crotty profile photo

Usability

No score
No answers yet
No answers on this topic
Mailchimp10.0
Based on 7 answers
MailChimp is simple to use. Granted, it doesn't allow for incredibly complex segmentation, list analysis, etc., but what it DOES have is very simply navigated and used by even a novice user.
Katalin Sankowich profile photo

Performance

No score
No answers yet
No answers on this topic
Mailchimp10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

No score
No answers yet
No answers on this topic
Mailchimp10.0
Based on 6 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn profile photo

Implementation

No score
No answers yet
No answers on this topic
Mailchimp9.0
Based on 5 answers
Write down the use cases in detail and test each one carefully.
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Alternatives Considered

Amazon SES is bare-bones, insofar as it will not "help" you with the contents of your message. You cannot use variables in the e-mail, it will not automatically track whether or not the recipient opened the mail or not, it will not help with unsubscribe links, and it will not generate and manage web-based copies of the e-mail. That said, it gives the developer full control of the messages.Pricing, again, is the killer feature here. SES is cheaper than every single e-mail delivery provider I have ever encountered.
D. Marshall Lemcoe Jr. profile photo
I've used other email marketing platforms in the past:- Campaign Monitor is good and I like their list features better than MailChimp, but I find MailChimp easier to use and less expensive (though Campaign Monitor is still very affordable).- Emma has excellent customer service and also has a nice user interface. They're very comparable to MailChimp in many ways except again, MailChimp is less expensive. However, Emma is very reasonably priced and could be the right fit for slightly larger companies or those who are looking for that extra level of support.
Vicki Lesage profile photo

Return on Investment

  • All positive things. The fact that we can send tens of thousands of e-mails per month for less than $5 is incredible. Find a better price for something even remotely as high-quality as SES.
  • SES provides a set-and-forget way of handling e-mail. Drop in the credentials, and your developers will never have to mess with it again.
D. Marshall Lemcoe Jr. profile photo
  • MailChimp has allowed the organization I worked for to track returns and ensure that proper procedures are being followed.
  • We were able to reduce returns during the months when the MailChimp survey was being used because it gave employees the incentive to follow company procedures that are put in place to provide a uniform and thorough experience for the customer when acclimating to our product.
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Pricing Details

Amazon SES

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mailchimp

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details