What users are saying about
36 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1607 Ratings
36 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.8 out of 101

Mailchimp

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1607 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Likelihood to Recommend

Amazon SES

It is best suited for sending customized emails to users in reaction to events from other AWS services.It is less appropriate for just sending out notification emails in which case SNS should be used.
No photo available

Mailchimp

Mailchimp is perfect for any organization that needs to keep in touch with their customers or interested parties. Having a single simple system to manage mail and communications like this is a particularly useful tool for everyone. The management tools included are perfect. It is also great for larger organizations, as you can have a number of different mailing lists for specific categories of contacts.
Daniel Morse profile photo

Feature Rating Comparison

Email & Online Marketing

Amazon SES
Mailchimp
8.6
WYSIWYG email editor
Amazon SES
Mailchimp
8.9
Dynamic content
Amazon SES
Mailchimp
8.3
Ability to test dynamic content
Amazon SES
Mailchimp
8.3
Landing pages
Amazon SES
Mailchimp
8.6
A/B testing
Amazon SES
Mailchimp
8.4
Mobile optimization
Amazon SES
Mailchimp
8.8
Email deliverability
Amazon SES
Mailchimp
9.0
List management
Amazon SES
Mailchimp
8.9
Triggered drip sequences
Amazon SES
Mailchimp
8.3

Reporting & Analytics

Amazon SES
Mailchimp
8.0
Dashboards
Amazon SES
Mailchimp
7.7
Standard reports
Amazon SES
Mailchimp
8.6
Custom reports
Amazon SES
Mailchimp
7.9

Pros

Amazon SES

  • Low cost; I do not know anyone that can match their low cost unless you are in the free tier of G-Suite for work Gmail.
  • High reliability - messages do get delivered. We have had no issues.
  • Easy to set up the basics - generate the credentials and add it to your code.
Anindya Chatterjee profile photo

Mailchimp

  • Great tools to create custom invitations which stand out in a crowded field.
  • Schedule e-mail blasts so that you can set it and walk away.
  • Great analytics, which help with cleaning up databases and identifying prospects that might be overlooked by sales and marketing teams!
  • Ease of use so that anyone can create a great invitation, schedule a blast, and get the results they are striving to achieve!
Valie Robbins profile photo

Cons

Amazon SES

  • Could maintain a dashboard with the list of previously sent emails and their templates.
  • Amazon Simple Email Service dashboard could be made more user-friendly by including few HTML snippets so that they are readily available for testing.
No photo available

Mailchimp

  • Mailchimp's Help, FAQ and knowledge-base section is INCREDIBLY deep. So much so that sometimes each article or question answer leads to another one, and then another one, so much so that the actual answer you are looking for can actually seem pretty complex. That may or may not necessarily be Mailchimp's fault as it depends on what kind of answers one is looking for. And, while much of the time, the answers are very clear, I've found that occasionally some answers or articles are not necessarily so easy to understand.
  • During the entire GDPR "countdown" I found it hard to navigate what the requirements were and how I could make sure I was in compliance. I assumed that Mailchimp would have an extensive explanation of how to take care of it. While they did provide some resources, I found them not very helpful. I did reach out to their support team and all I got back was an answer directing me to the same articles that weren't clear enough to begin with. For a company that does good job of taking complicated processes and lingo and turning them into a completely doable tasks, I found the support to be lacking in this instance. Who knows wha that means for things like this in the future, but it was an example where I was not happy with the support provided.
  • This is more of a pet peeve, but when editing an email certain functions are not editable the way I wish they'd be. For example, if I want to add an image group of three pictures to an email, Mailchimp allows to choose from a few different options in how those images are laid out. Those options are not always enough. I find myself sometimes wanting more options to choose from.
Daniel Shatzkes CEO Entrepreneur, Manufacturer, Musician profile photo

Likelihood to Renew

Amazon SES

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.0
Based on 20 answers
We love the product.One thing we haven't mentioned yet is the human element. Recently, MailChimp re-structured their plans/pricing based on the feedback they had received.They listened to a pain their users were experiencing, then strategized a solution, and implemented it fairly. The updated pricing strategy was intended to save subscribers money, and they did a great job of communicating it to their users.I would be surprised if anyone reacted negatively to the change.
Ross Clurman profile photo

Usability

Amazon SES

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 7 answers
Mailchimp's website is a brilliant example of usability for a rather complex and cumbersome task (email newsletter management), with a fantastic touch of awesomeness - every detail is well thought out: from a design standpoint, the website is bliss, and with a nice touch of humor.
Pierre Le Leannec profile photo

Performance

Amazon SES

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

Amazon SES

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 7 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn profile photo

Implementation

Amazon SES

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.0
Based on 5 answers
It was simple. We spent a limited amount of time implementing and there wasn't a huge need for extra training to get up and running.
Katalin Sankowich profile photo

Alternatives Considered

Amazon SES

I'd recommend SendGrid and MailChimp to most smaller business that can't dedicate engineers solely to their email pipeline. The price/value ration is fair and the tools are fairly flexible for the intended use cases. It's often a good idea to start to start there and only pivot later when needed.
No photo available

Mailchimp

I've used other email marketing platforms in the past:- Campaign Monitor is good and I like their list features better than MailChimp, but I find MailChimp easier to use and less expensive (though Campaign Monitor is still very affordable).- Emma has excellent customer service and also has a nice user interface. They're very comparable to MailChimp in many ways except again, MailChimp is less expensive. However, Emma is very reasonably priced and could be the right fit for slightly larger companies or those who are looking for that extra level of support.
Vicki Lesage profile photo

Return on Investment

Amazon SES

  • I've reduced my spendings; saved hundreds of dollars switching from all-in-one tool to Amazon SES
  • ROI has increased due to more sales and fewer spendings.
  • The increase in sales; I'm able to send more emails and more reliably.
Arnas Kazlauskas profile photo

Mailchimp

  • It has been an easy way for the organization to reach its customers and the software does not have negative impacts on the business
  • As a small organization, it is cheap to use Mailchimp because there is no overhead costs involved
  • With Mailchimp, our emails are very professional
Faith Mutheu profile photo

Pricing Details

Amazon SES

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Add comparison