Amplitude Analytics vs. ObservePoint

Amplitude Analytics is well suited for scenarios where you have multiple data points to understand customer behavior and journeys and utilize simple to medium complexity graphs/charts. It may not be suitable for scenarios where you need to slice and dice data into highly customizable dashboards as that requires significant effort from technical teams.

Incentivized

ObservePoint is a great tool for automating page testing and standardizing campaigns to observe accurate customer insights. You can identify customer mapping journey. They also help in data protection and insights which are very important and essential these days. They should work more on easy interface designs. Overall, it is the best.

• Feature analytics - measuring frequency of usage
• Time taken by users to convert in funnels
• Actions that drive certain user behaviors in funnels via correlation
• Actions that lead to user drop off in funnels via correlation
• Comparing behavior of two custom user cohorts

Incentivized

• The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
• All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
• The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
• Standard reporting within the UI is robust and easy to consume.

• Some more clarity and examples of implementation with GDPR in mind
• Some segregation inside user properties can be difficult to implement
• Splicing information inside funnels could be more intuitive
• User support for the cheaper tiers is hard to access
• Pricing transparency really needs to be improved

• Page details, although interesting, are not very useful as the data is too granular and not possible to integrate with other analytics data for insights.
• Some of the custom tagging may be a little complicated, so sometimes we need an engineer or an ObservePoint tech to help us out.

Incentivized

ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.

It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.

I've only experienced one system availability issue in the 3 years we've been using it.

Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.

I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.

Incentivized

Support is very strong indeed and has been consistent over the last 4 years. They are also friendly and tag nerds like me!

Instructor was knowledgeable and delivered the content well.

It's easy to find the information you need when you need it and it is easy to consume.

Start with small audits until you have determined what you might want to filter out.

It's the best in class with all the bells and whistles. Other options could suit you just fine at a lower price point, but you need to be sure of what you are not getting and the switching cost associated with when you do need it.

Incentivized

I have not used any other product other than ObservePoint for my requirements. there are a number of features for which it has proved helpful. Technology Governance ensures our data collection tools and processes are executing as planned, so our organization can make better decisions based on better data and so on

Incentivized

I have not reached an unreasonable product limitation as of yet.

• It collects data of great importance which allows to make product improvements.
• It easily identifies problems a user may have with the product.
• The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.

Incentivized

• ObservePoint has helped us quickly (within minutes) catch when a process or pathing on the website breaks, which allows us to fix it quickly. Whether technical/dev or analytics issues, without ObservePoint, they could have been undetected for weeks.

Incentivized