App Data Room vs MixRank

App Data Room

ADR is a great interactive tool for B2B businesses that sales deals one-on-one with the customer. I don't think it would be well suited for B2C businesses because of the need and cost for individual licenses per user. I would highly recommend this tool to B2B companies that practice traditional sales with a technological edge.

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Verified User

Employee in Marketing

Transportation/Trucking/Railroad Company, 1001-5000 employees

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MixRank

If your organization is looking to find insights on the mobile app space and you are interested in seeing the technologies that are installed in apps, Mixrank is right for you. They have the ability to target by category, downloads, SDKs. and much more. Mixrank seems to be 100% mobile focused, so if your organization is looking for web analytics, Mixrank wont suffice

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Verified User

Representative in Sales

Internet Company, 51-200 employees

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Feature Rating Comparison

App Data Room

—

MixRank

6.9

Advanced search

—

7.5

Identification of new leads

—

5.5

List quality

—

6.5

List upload/download

—

7.5

Ideal customer targeting

—

7.0

Load time/data access

—

7.5

App Data Room

—

MixRank

5.8

Contact information

—

6.0

Industry information

—

6.5

App Data Room

—

MixRank

6.3

Lead qualification process

—

6.0

Smart lists and recommendations

—

6.5

Salesforce integration

—

5.0

Company/business profiles

—

5.5

Alerts and reminders

—

8.5

Data hygiene

—

5.5

Automatic data refresh

—

6.5

Filters and segmentation

—

6.5

Pros

Content Mangement System - Our Marcom department is able to maintain and update the app in real-time and push updates directly to our team without going to an outside vendor. The CMS has a great UI/UX and is easy to use and maintain.
What's New Feature - Our sales team can easily see every time we make additions or updates.
3D capabilities - the ability to use animation image sequences on the app really impresses our customers.
Support - ADR provides great support.

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Verified User

Employee in Marketing

Transportation/Trucking/Railroad Company, 1001-5000 employees

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Search capability was very good. Able to search by downloads, SDK, Category, etc.
Mixrank provides some contact information for the organizations you are searching for.
The pivot table function was very helpful for granular targeting.

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Verified User

Representative in Sales

Internet Company, 51-200 employees

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Cons

I wish the App UI was the same across all platforms. The app looks different on Windows than iOS.

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Verified User

Employee in Marketing

Transportation/Trucking/Railroad Company, 1001-5000 employees

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The interface is not as user friendly as other platforms.
Contact information can be off with regards to smaller indie publishers/developers.
I would like to edit the information that is provided in CSV reports.

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Verified User

Representative in Sales

Internet Company, 51-200 employees

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Likelihood to Renew

App Data Room9.0

Based on 1 answer

App Data Room has been instrumental in allowing our sale representatives to present up-to-date and innovative marketing collateral to potential customers. A second value add is that our Marketing Department is able to create and upload the most current material to the app so that our sales representatives have access to the most up-to-date information to present to our customers.

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Stan Pflueger

Director of Sales Operations

Avella Specialty PharmacyPharmaceuticals, 501-1000 employees

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No score

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Usability

App Data Room10.0

Based on 1 answer

Overall, the App Data Room product is easy to use. Our Marketing Department is able to quickly upload updated and new material once they create the documents. Users are able to quickly find material filed by subject matter. Once the appropriate material is located, it can be presented on their iPad and emailed to prospective customers who indicate interest in the products.

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Stan Pflueger

Director of Sales Operations

Avella Specialty PharmacyPharmaceuticals, 501-1000 employees

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Support

App Data Room9.0

Based on 1 answer

The few support requests that we have submitted have been resolved within 2 business days. The App Data Room staff has also been responsive to suggestions from our staff to upgrade the product - specifically in the area of analytics.

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Stan Pflueger

Director of Sales Operations

Avella Specialty PharmacyPharmaceuticals, 501-1000 employees

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Implementation

App Data Room10.0

Based on 1 answer

No, key insights. Implementation was easy. The App Data Room staff hosted initial training sessions for our support personnel, and then these support persons conducted training and support sessions for our users.

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Stan Pflueger

Director of Sales Operations

Avella Specialty PharmacyPharmaceuticals, 501-1000 employees

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No score

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Alternatives Considered

We've used custom developed tools in the past but the upfront cost is very high and the solution we had was very costly to update. We did not have a CMS previously so real-time updates were unheard of. App Data Room has all of the features we previously had plus so much more.

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Verified User

Employee in Marketing

Transportation/Trucking/Railroad Company, 1001-5000 employees

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Mixrank has the ability to search the Apple Appstore for different SDKs however, Datanyze does not have this same ability. The ability to deliver granular searches easily, played a key role in our decision to choose Mixrank. Where Mixrank lacks is the email verification that Datanyze provides

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Verified User

Representative in Sales

Internet Company, 51-200 employees

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