30 Ratings
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Score 7.1 out of 101
7 Ratings
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Score 6.1 out of 101

Likelihood to Recommend

AppNexus

AppnNexus is a strong tool that is quite customizable but this program is hard to recommend to most organizations. It requires quite a bit of previous knowledge to fully utilize and even though the wiki has a complete set of instructions to follow, AppNexus has functions that conflict with each other at times. I would recommend this only to an organization that has a vast technical knowledge and doesn't mind its clunky UI.
No photo available

Oath Ad Platforms (formerly Brightroll)

A good place for Brightroll is for clients that are seeking efficient pricing. Their access to the exchanges is key to getting the most reach for big brands. I wish Brightroll had asked more questions about my campaign and my targeting and helped me understand why certain metrics were how they were and how to improve in the future. I would have wished that my contact there had given me mid-campaign check ins, instead of once when the initial offer was signed and once when the campaign was over.
No photo available

Feature Rating Comparison

Ad Network Integration

AppNexus
6.6
Oath Ad Platforms (formerly Brightroll)
6.6
Data Transfer
AppNexus
6.3
Oath Ad Platforms (formerly Brightroll)
6.1
DSP integration
AppNexus
7.0
Oath Ad Platforms (formerly Brightroll)
7.1

Ad Campaigns

AppNexus
6.6
Oath Ad Platforms (formerly Brightroll)
6.7
Ad campaign creation
AppNexus
5.2
Oath Ad Platforms (formerly Brightroll)
6.0
Ad deployment
AppNexus
6.5
Oath Ad Platforms (formerly Brightroll)
6.5
Display advertising
AppNexus
6.5
Oath Ad Platforms (formerly Brightroll)
7.0
Ad display and retargeting segmentation
AppNexus
7.8
Oath Ad Platforms (formerly Brightroll)
7.4
Sequence targeting
AppNexus
7.3
Oath Ad Platforms (formerly Brightroll)
6.9

Ad Reporting & Analytics

AppNexus
6.8
Oath Ad Platforms (formerly Brightroll)
4.2
Ad dashboards
AppNexus
6.7
Oath Ad Platforms (formerly Brightroll)
4.6
Ad performance reports
AppNexus
6.7
Oath Ad Platforms (formerly Brightroll)
4.7
Ad conversion tracking
AppNexus
7.5
Oath Ad Platforms (formerly Brightroll)
3.6
Ad attribution reporting
AppNexus
6.0
Oath Ad Platforms (formerly Brightroll)
4.2
Cross-channel ad management
AppNexus
6.2
Oath Ad Platforms (formerly Brightroll)
4.1
Ad forecasting and optimization
AppNexus
7.5
Oath Ad Platforms (formerly Brightroll)
4.1

Pros

AppNexus

  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
Lakshman Srivatsava Annadevara profile photo

Oath Ad Platforms (formerly Brightroll)

  • Targeting is positive.
  • Easy to work with from a planning perspective.
  • Has shown positive performance.
Kristin Roberts profile photo

Cons

AppNexus

  • Better visualization and dashboard will make it a perfect product.
  • The product concept is hard to master. More video training in addition to the interactive training may help.
  • More report templates will make my life easier since it takes time to build one.
Kevin Yip profile photo

Oath Ad Platforms (formerly Brightroll)

  • Reporting
  • UI
  • Video
Justin Hansen profile photo

Likelihood to Renew

AppNexus

AppNexus 4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
No photo available

Oath Ad Platforms (formerly Brightroll)

No score
No answers yet
No answers on this topic

Usability

AppNexus

AppNexus 5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available

Oath Ad Platforms (formerly Brightroll)

No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus

AppNexus 10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available

Oath Ad Platforms (formerly Brightroll)

No score
No answers yet
No answers on this topic

Performance

AppNexus

AppNexus 10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available

Oath Ad Platforms (formerly Brightroll)

No score
No answers yet
No answers on this topic

Support

AppNexus

AppNexus 6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available

Oath Ad Platforms (formerly Brightroll)

No score
No answers yet
No answers on this topic

Online Training

AppNexus

AppNexus 2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available

Oath Ad Platforms (formerly Brightroll)

No score
No answers yet
No answers on this topic

Alternatives Considered

AppNexus

We use AppNexus as a part of a full advertising stack which includes the other platforms listed below. AppNexus is similar in it's offering and also offers unique header bidding options which help it stand out slightly against the other options in the demand side platform market place
No photo available

Oath Ad Platforms (formerly Brightroll)

Brightroll transparent reporting and lower cost was the primary reason that it was selected when compared to the other competitors Tube Mogul from Adobe and Ad Roll. Also Yahoo audience network was more suited to the campaign's need in terms of reach and audience type. The sites in the oath network fell within our audience targeting.
Eamonn Kelly profile photo

Scalability

AppNexus

AppNexus 5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available

Oath Ad Platforms (formerly Brightroll)

No score
No answers yet
No answers on this topic

Return on Investment

AppNexus

  • The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI.
  • We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI.
  • We can run campaigns on TV, which is a big boost for the business, and very ROI positive.
No photo available

Oath Ad Platforms (formerly Brightroll)

  • Better understanding of the video space
  • Better understanding of programmatic media
No photo available

Pricing Details

AppNexus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oath Ad Platforms (formerly Brightroll)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AppNexus
7.1
Oath Ad Platforms (formerly Brightroll)
6.1

Likelihood to Renew

AppNexus
4.0
Oath Ad Platforms (formerly Brightroll)

Usability

AppNexus
5.0
Oath Ad Platforms (formerly Brightroll)

Reliability and Availability

AppNexus
10.0
Oath Ad Platforms (formerly Brightroll)

Performance

AppNexus
10.0
Oath Ad Platforms (formerly Brightroll)

Support

AppNexus
6.0
Oath Ad Platforms (formerly Brightroll)

Online Training

AppNexus
2.0
Oath Ad Platforms (formerly Brightroll)

Implementation

AppNexus
5.0
Oath Ad Platforms (formerly Brightroll)

Scalability

AppNexus
5.0
Oath Ad Platforms (formerly Brightroll)

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