AppNexus

25 Ratings
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Score 8 out of 101

Oath Ad Platforms (formerly Brightroll)

5 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

AppNexus

AppNexus is an easy to use platform once proper formal training is given with a wealth of inventory from display to facebook.
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Oath Ad Platforms (formerly Brightroll)

A good place for Brightroll is for clients that are seeking efficient pricing. Their access to the exchanges is key to getting the most reach for big brands. I wish Brightroll had asked more questions about my campaign and my targeting and helped me understand why certain metrics were how they were and how to improve in the future. I would have wished that my contact there had given me mid-campaign check ins, instead of once when the initial offer was signed and once when the campaign was over.
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Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Oath Ad Platforms (formerly Brightroll)
8.0
Data Transfer
AppNexus
3.0
Oath Ad Platforms (formerly Brightroll)
7.0
DSP integration
AppNexus
3.6
Oath Ad Platforms (formerly Brightroll)
9.0

Ad Campaigns

AppNexus
5.1
Oath Ad Platforms (formerly Brightroll)
5.4
Ad campaign creation
AppNexus
5.4
Oath Ad Platforms (formerly Brightroll)
5.0
Ad deployment
AppNexus
5.0
Oath Ad Platforms (formerly Brightroll)
6.0
Display advertising
AppNexus
5.0
Oath Ad Platforms (formerly Brightroll)
6.0
Ad display and retargeting segmentation
AppNexus
5.0
Oath Ad Platforms (formerly Brightroll)
5.0
Sequence targeting
AppNexus
5.0
Oath Ad Platforms (formerly Brightroll)
5.0

Ad Reporting & Analytics

AppNexus
5.2
Oath Ad Platforms (formerly Brightroll)
7.0
Ad dashboards
AppNexus
5.0
Oath Ad Platforms (formerly Brightroll)
8.0
Ad performance reports
AppNexus
5.0
Oath Ad Platforms (formerly Brightroll)
10.0
Ad conversion tracking
AppNexus
4.5
Oath Ad Platforms (formerly Brightroll)
6.0
Ad attribution reporting
AppNexus
4.5
Oath Ad Platforms (formerly Brightroll)
7.0
Cross-channel ad management
AppNexus
4.6
Oath Ad Platforms (formerly Brightroll)
5.0
Ad forecasting and optimization
AppNexus
8.0
Oath Ad Platforms (formerly Brightroll)
6.0

Pros

  • The reporting is easy to use and download. The metrics are laid out in a way where you just pick and check the box of how you want your report generated.
  • The UI is very user friendly, it's easy to find advertisers and campaigns filtered by active and inactive
  • I like the features once you find an advertiser and click on it, you can see all the options on the left hand side in process order to set up campaign, including reporting
  • AppNexus has a very useful wikipage with setup instructions including visuals for a better understanding.
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  • Customer Service - easy to reach staff
  • Efficient and Competitive Pricing
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Cons

  • The reporting metrics when you generate from Advertiser vs the Network tab are different. As an example, I was working on optimizing a FaceBook campaign by the Fold, and the reporting under the Advertiser did not have "Fold Position" but Network reporting has.
  • The UI changed since I last used, which was in December, therefore not familiar enough to give lots of negative feedback
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  • Site List Transparency - we weren't too thrilled that our site list was only partial
  • Performance was less than desired - our client wanted to see better click through rates and video completion rates
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Likelihood to Renew

AppNexus4.0
Based on 6 answers
The UI is well-rounded and easy to find previously delivered campaigns if you need to refer back to campaigns in the past. Even the creatives stay
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No score
No answers yet
No answers on this topic

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
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No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
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No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
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No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
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No score
No answers yet
No answers on this topic

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
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No score
No answers yet
No answers on this topic

Alternatives Considered

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Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?
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Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
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No score
No answers yet
No answers on this topic

Return on Investment

  • Allowed us to create better strategoies for clients besides buying directly with Publishers
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  • Better understanding of the video space
  • Better understanding of programmatic media
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Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oath Ad Platforms (formerly Brightroll)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details