What users are saying about
2 Ratings
3 Ratings
2 Ratings
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Score 10 out of 100
3 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

AtomicWriter

AtomicWriter is especially suitable for blog writing and for this type of work. It also gives different formats and restructures it with a great view. I think that's it.
Anonymous | TrustRadius Reviewer

Movable Ink

I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

AtomicWriter
10.0
Movable Ink
8.0
Ideation
AtomicWriter
10.0
Movable Ink
7.0
Approval workflows
AtomicWriter
10.0
Movable Ink
9.0
Content collaboration
AtomicWriter
10.0
Movable Ink
8.0
Content calendar
AtomicWriter
10.0
Movable Ink
Network for content licensing/production
AtomicWriter
10.0
Movable Ink

Content Publishing

AtomicWriter
9.4
Movable Ink
9.3
Content hub
AtomicWriter
10.0
Movable Ink
10.0
Forms / Gated content
AtomicWriter
10.0
Movable Ink
Embedded CTAs
AtomicWriter
10.0
Movable Ink
Content distribution
AtomicWriter
9.0
Movable Ink
9.0
Content automation
AtomicWriter
8.0
Movable Ink
9.0

Content Reporting & Analytics

AtomicWriter
8.2
Movable Ink
9.0
Audience profiling and targeting
AtomicWriter
7.0
Movable Ink
10.0
Closed-loop tracking and reporting
AtomicWriter
9.0
Movable Ink
9.0
Content performance analytics
AtomicWriter
8.0
Movable Ink
9.0
Campaign optimization dashboard
AtomicWriter
9.0
Movable Ink
8.0
Competitive analytics
AtomicWriter
8.0
Movable Ink

Pros

AtomicWriter

  • Makes my writing awesome.
  • Restructures it.
  • Gives me different writing formats.
Anonymous | TrustRadius Reviewer

Movable Ink

  • Clean and easy to use, user interface and short ramp up time required to implement within email service providers
  • Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
  • The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
Anonymous | TrustRadius Reviewer

Cons

AtomicWriter

  • Nothing too bad.
  • Needs more features.
  • Should be less expensive.
Anonymous | TrustRadius Reviewer

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

Alternatives Considered

AtomicWriter

No answers on this topic

Movable Ink

Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support
Anonymous | TrustRadius Reviewer

Return on Investment

AtomicWriter

  • Nothing at all
  • -
  • -
Anonymous | TrustRadius Reviewer

Movable Ink

  • Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
  • Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.
Anonymous | TrustRadius Reviewer

Pricing Details

AtomicWriter

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AtomicWriter
10.0
Movable Ink
9.0

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