AtomicWriter vs Movable Ink

Likelihood to Recommend

AtomicWriter is especially suitable for blog writing and for this type of work. It also gives different formats and restructures it with a great view. I think that's it.

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Verified User

Executive in Marketing

Information Technology and Services Company, 11-50 employees

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I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.

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Verified User

Director in Marketing

Retail Company, 11-50 employees

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Feature Rating Comparison

AtomicWriter

Movable Ink

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

AtomicWriter

Movable Ink

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content automation

AtomicWriter

Movable Ink

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

Pros

Makes my writing awesome.
Restructures it.
Gives me different writing formats.

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Verified User

Executive in Marketing

Information Technology and Services Company, 11-50 employees

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Clean and easy to use, user interface and short ramp up time required to implement within email service providers
Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.

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Verified User

Director in Marketing

Retail Company, 11-50 employees

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Cons

Nothing too bad.
Needs more features.
Should be less expensive.

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Verified User

Executive in Marketing

Information Technology and Services Company, 11-50 employees

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I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite

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Verified User

Director in Marketing

Retail Company, 11-50 employees

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Alternatives Considered

No answers on this topic

Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support

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Verified User

Director in Marketing

Retail Company, 11-50 employees

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Return on Investment

Nothing at all
-
-

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Verified User

Executive in Marketing

Information Technology and Services Company, 11-50 employees

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Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.

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Verified User

Director in Marketing

Retail Company, 11-50 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

AtomicWriter

Movable Ink

AtomicWriter vs Movable Ink

AtomicWriter

Movable Ink

Feature Rating Comparison

Content Creation

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Content Publishing

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content automation

Content Reporting & Analytics

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

Pros

Cons

Alternatives Considered

Return on Investment

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Likelihood to Recommend

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