What users are saying about
5 Ratings
8 Ratings
5 Ratings
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Score 6.3 out of 100
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Feature Set Ratings

  • AtomicWriter ranks higher in 2 feature sets: Content Creation, Content Publishing
  • AtomicWriter and Movable Ink are tied in 1 feature set: Content Reporting & Analytics

Content Creation

10.0

AtomicWriter

100%
8.6

Movable Ink

86%
AtomicWriter ranks higher in 5/5 features

Ideation

10.0
100%
1 Rating
10.0
100%
2 Ratings

Approval workflows

10.0
100%
1 Rating
9.0
90%
1 Rating

Content collaboration

10.0
100%
1 Rating
8.0
80%
1 Rating

Content calendar

10.0
100%
1 Rating
7.5
75%
2 Ratings

Network for content licensing/production

10.0
100%
1 Rating
N/A
0 Ratings

Content Publishing

9.4

AtomicWriter

94%
8.5

Movable Ink

85%
AtomicWriter ranks higher in 4/6 features

Content hub

10.0
100%
1 Rating
8.0
80%
3 Ratings

Forms / Gated content

10.0
100%
1 Rating
N/A
0 Ratings

Embedded CTAs

10.0
100%
1 Rating
8.5
85%
2 Ratings

Content distribution

9.0
90%
1 Rating
8.5
85%
3 Ratings

Content automation

8.0
80%
1 Rating
8.5
85%
3 Ratings

Content promotion

N/A
0 Ratings
9.0
90%
1 Rating

Content Reporting & Analytics

8.2

AtomicWriter

82%
8.2

Movable Ink

82%
AtomicWriter ranks higher in 3/5 features

Audience profiling and targeting

7.0
70%
1 Rating
7.0
70%
3 Ratings

Closed-loop tracking and reporting

9.0
90%
1 Rating
8.0
80%
2 Ratings

Content performance analytics

8.0
80%
1 Rating
8.5
85%
3 Ratings

Campaign optimization dashboard

9.0
90%
1 Rating
8.5
85%
3 Ratings

Competitive analytics

8.0
80%
1 Rating
9.0
90%
1 Rating

Attribute Ratings

  • AtomicWriter is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

AtomicWriter

100%
1 Rating
8.0

Movable Ink

80%
3 Ratings

Likelihood to Recommend

AtomicWriter

AtomicWriter is especially suitable for blog writing and for this type of work. It also gives different formats and restructures it with a great view. I think that's it.
Anonymous | TrustRadius Reviewer

Movable Ink

Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier.If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
Peter Bakalski | TrustRadius Reviewer

Pros

AtomicWriter

  • Makes my writing awesome.
  • Restructures it.
  • Gives me different writing formats.
Anonymous | TrustRadius Reviewer

Movable Ink

  • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
  • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
  • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
  • User Friendly--Easy to build within apps for those who aren't graphic designers.
Anonymous | TrustRadius Reviewer

Cons

AtomicWriter

  • Nothing too bad.
  • Needs more features.
  • Should be less expensive.
Anonymous | TrustRadius Reviewer

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

Pricing Details

AtomicWriter

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Starting Price

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Alternatives Considered

AtomicWriter

No answers on this topic

Movable Ink

Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
Peter Bakalski | TrustRadius Reviewer

Return on Investment

AtomicWriter

  • Nothing at all
  • -
  • -
Anonymous | TrustRadius Reviewer

Movable Ink

  • Email performance has greatly increased overall
  • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
Anonymous | TrustRadius Reviewer

Screenshots

AtomicWriter

Movable Ink

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