Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
I use Audiense alongside Pulsar because the integration allows me full control over my data and analysis. The majority of the other platforms don't allow you to create your own audiences or clean your data yourself, but with Audiense I am able to do so.
Every time I have tried to find a swiss army knife kind of solution that does a number of things, I discover that they do many things fine but not the things I need to be done well. That is why I have been with Audiense for over a decade. They have not tried to be all things to …
Audiense is more of a data intelligence platform that helps you execute campaigns successfully whereas the other platforms mentioned have very little intelligence built into them.
Affinio was slightly more polished, and the automated segment naming was stronger; however, the platform suffered from a lack of development, struggled to see beyond the immediate Twitter data source, and at the time of contract renewal was not a particularly strong offering …
I chose Audiense many years ago because I believed it was the first important and accessible tool for effective management of social media communities.
Not exactly the same product but similar in a social media aspect-- Hootsuite is more about scheduling and organizing your contact while Audiense is more about insights. Together they work great.
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Hootsuite Follower Wonk Got these 2 products and Audiense to get social media going.