Aurea List Manager vs. Everest (Return Path + 250ok)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aurea LM
Score 5.9 out of 10
N/A
Lyris LM is unusual in that it is only available as an on-premise version. It is an enterprise platform and is used by some large brands. Lyris was acquired by Aurea, and the product rebranded as Aurea List Manager.N/A
Everest (Return Path + 250ok)
Score 8.1 out of 10
N/A
Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs. Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's…
$20
per month
Pricing
Aurea List ManagerEverest (Return Path + 250ok)
Editions & Modules
No answers on this topic
Elements
$20
per month
Elements Plus
$525
per month
Professional
Custom Pricing
Enterprise
Custom Pricing
Offerings
Pricing Offerings
Aurea LMEverest (Return Path + 250ok)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Aurea List ManagerEverest (Return Path + 250ok)
Top Pros
Top Cons
Features
Aurea List ManagerEverest (Return Path + 250ok)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Aurea List Manager
7.4
2 Ratings
10% below category average
Everest (Return Path + 250ok)
6.1
21 Ratings
29% below category average
WYSIWYG email editor7.02 Ratings5.02 Ratings
Dynamic content6.22 Ratings5.32 Ratings
Ability to test dynamic content6.22 Ratings6.47 Ratings
Landing pages7.92 Ratings5.02 Ratings
A/B testing10.01 Ratings6.58 Ratings
Email deliverability reporting6.22 Ratings8.121 Ratings
List management8.12 Ratings7.09 Ratings
Triggered drip sequences8.01 Ratings8.02 Ratings
Mobile optimization00 Ratings3.36 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Aurea List Manager
7.1
2 Ratings
9% below category average
Everest (Return Path + 250ok)
6.2
22 Ratings
22% below category average
Dashboards7.12 Ratings7.322 Ratings
Standard reports7.12 Ratings6.720 Ratings
Custom reports7.12 Ratings4.616 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Aurea List Manager
-
Ratings
Everest (Return Path + 250ok)
8.0
10 Ratings
5% below category average
URL Validation00 Ratings8.16 Ratings
Link Tracking00 Ratings6.73 Ratings
Image Validation00 Ratings7.66 Ratings
Inbox Display00 Ratings8.57 Ratings
Email Accessibility Tools00 Ratings7.54 Ratings
Spelling and Grammar Check00 Ratings7.82 Ratings
Spam Testing00 Ratings9.09 Ratings
Email Previews00 Ratings9.08 Ratings
Best Alternatives
Aurea List ManagerEverest (Return Path + 250ok)
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Aurea List ManagerEverest (Return Path + 250ok)
Likelihood to Recommend
6.0
(4 ratings)
5.6
(27 ratings)
Likelihood to Renew
2.0
(1 ratings)
8.2
(5 ratings)
Usability
-
(0 ratings)
7.3
(1 ratings)
Support Rating
5.0
(1 ratings)
9.1
(1 ratings)
Implementation Rating
5.0
(1 ratings)
8.2
(1 ratings)
User Testimonials
Aurea List ManagerEverest (Return Path + 250ok)
Likelihood to Recommend
Aurea
Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
Read full review
Validity
Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
Read full review
Pros
Aurea
  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
Read full review
Validity
  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
Read full review
Cons
Aurea
  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent
Read full review
Validity
  • Some domain summary data inconsistent with seedlist detail
  • UI feels a little dated
  • Reporting options are limited
  • As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
  • Inbox Preview rendering could be more robust and extensive
  • Would like to see Dark Mode previewing rendering
Read full review
Likelihood to Renew
Aurea
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
Read full review
Validity
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
Read full review
Usability
Aurea
No answers on this topic
Validity
I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
Read full review
Support Rating
Aurea
I have not needed to utilize customer support during my use of Lyris LM.
Read full review
Validity
Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
Read full review
Implementation Rating
Aurea
I was not part of the implementation process.
Read full review
Validity
I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
Read full review
Alternatives Considered
Aurea
We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
Read full review
Validity
Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.
Read full review
Return on Investment
Aurea
  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
Read full review
Validity
  • It has helped identify inbox issues and thus helping our clients reach more inboxes.
  • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
  • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
Read full review
ScreenShots

Everest (Return Path + 250ok) Screenshots

Screenshot of Inbox Placement
Understand inbox placement rates by mailbox provider.Screenshot of Competitive Intelligence
Get visibility into what your competitors are doing well, including subject lines, sending patterns, and more.Screenshot of Design Tests
Collaborate, design, and test your email content across devices and mail clients.Screenshot of Reputation Monitoring
Get the most visibility into your sender reputation.Screenshot of Engagement Metrics
Go beyond the basic data provided by your email service provider. Get a holistic look at all the engagement metrics matters to your email program.Screenshot of List Validation
Verify the addresses on your lists aren't dead, wrong, or dangerous before mailing them and protect your sender reputation.