What users are saying about
9 Ratings
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Score 5.9 out of 100
48 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Feature Set Ratings

  • Aurea List Manager (formerly Lyris LM) ranks higher in 1 feature set: Email & Online Marketing
  • Everest (Return Path + 250ok) ranks higher in 1 feature set: Reporting & Analytics

Email & Online Marketing

7.4

Aurea LM

74%
6.2

Everest (Return Path + 250ok)

62%
Aurea List Manager (formerly Lyris LM) ranks higher in 7/9 features

WYSIWYG email editor

7.0
70%
2 Ratings
5.0
50%
2 Ratings

Dynamic content

6.2
62%
2 Ratings
5.5
55%
2 Ratings

Ability to test dynamic content

6.2
62%
2 Ratings
5.9
59%
7 Ratings

Landing pages

7.9
79%
2 Ratings
5.0
50%
2 Ratings

A/B testing

10.0
100%
1 Rating
6.1
61%
8 Ratings

Email deliverability reporting

6.2
62%
4 Ratings
9.1
91%
29 Ratings

List management

8.1
81%
2 Ratings
7.3
73%
9 Ratings

Triggered drip sequences

8.0
80%
1 Rating
8.0
80%
2 Ratings

Mobile optimization

N/A
0 Ratings
3.6
36%
6 Ratings

Reporting & Analytics

7.1

Aurea LM

71%
7.4

Everest (Return Path + 250ok)

74%
Everest (Return Path + 250ok) ranks higher in 2/3 features

Dashboards

7.1
71%
2 Ratings
8.2
82%
22 Ratings

Standard reports

7.1
71%
2 Ratings
7.7
77%
20 Ratings

Custom reports

7.1
71%
2 Ratings
6.3
63%
16 Ratings

Pre-Send Testing

Aurea LM

Feature Set Not Supported
N/A
7.9

Everest (Return Path + 250ok)

79%
Everest (Return Path + 250ok) ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
7.9
79%
6 Ratings

Link Tracking

N/A
0 Ratings
6.6
66%
3 Ratings

Image Validation

N/A
0 Ratings
7.7
77%
6 Ratings

Inbox Display

N/A
0 Ratings
8.3
83%
7 Ratings

Email Accessibility Tools

N/A
0 Ratings
7.3
73%
4 Ratings

Spelling and Grammar Check

N/A
0 Ratings
7.8
78%
2 Ratings

Spam Testing

N/A
0 Ratings
8.6
86%
9 Ratings

Email Previews

N/A
0 Ratings
8.7
87%
8 Ratings

Attribute Ratings

  • Everest (Return Path + 250ok) is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating, Implementation Rating

Likelihood to Recommend

6.0

Aurea LM

60%
4 Ratings
7.5

Everest (Return Path + 250ok)

75%
27 Ratings

Likelihood to Renew

2.0

Aurea LM

20%
1 Rating
8.2

Everest (Return Path + 250ok)

82%
5 Ratings

Usability

Aurea LM

N/A
0 Ratings
7.3

Everest (Return Path + 250ok)

73%
1 Rating

Support Rating

5.0

Aurea LM

50%
2 Ratings
9.1

Everest (Return Path + 250ok)

91%
1 Rating

Implementation Rating

5.0

Aurea LM

50%
2 Ratings
8.2

Everest (Return Path + 250ok)

82%
1 Rating

Likelihood to Recommend

Aurea LM

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
Mark Robert Anderson | TrustRadius Reviewer

Pros

Aurea LM

  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
Joni Kalstrup | TrustRadius Reviewer

Cons

Aurea LM

  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent
Kaustav Chakraborty | TrustRadius Reviewer

Everest (Return Path + 250ok)

  • Some domain summary data inconsistent with seedlist detail
  • UI feels a little dated
  • Reporting options are limited
  • As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
  • Inbox Preview rendering could be more robust and extensive
  • Would like to see Dark Mode previewing rendering
Anonymous | TrustRadius Reviewer

Pricing Details

Aurea LM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Everest (Return Path + 250ok)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Aurea LM

Aurea LM 2.0
Based on 1 answer
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 8.2
Based on 5 answers
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
Dan Sixbury, PMP, MBA | TrustRadius Reviewer

Usability

Aurea LM

No score
No answers yet
No answers on this topic

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 7.3
Based on 1 answer
I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
Anonymous | TrustRadius Reviewer

Support Rating

Aurea LM

Aurea LM 5.0
Based on 2 answers
I have not needed to utilize customer support during my use of Lyris LM.
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 9.1
Based on 1 answer
Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
Brett Schenker | TrustRadius Reviewer

Implementation Rating

Aurea LM

Aurea LM 5.0
Based on 2 answers
I was not part of the implementation process.
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 8.2
Based on 1 answer
I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Aurea LM

We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.
Anonymous | TrustRadius Reviewer

Return on Investment

Aurea LM

  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
Anonymous | TrustRadius Reviewer

Everest (Return Path + 250ok)

  • It has helped identify inbox issues and thus helping our clients reach more inboxes.
  • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
  • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
Anonymous | TrustRadius Reviewer

Screenshots

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