Aurea LM vs Everest (Return Path + 250ok)

Likelihood to Recommend

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.

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Verified User

Board Member in Social Media

Museums and Institutions Company, 1-10 employees

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Return Path definitely helps provide directional guidance on where/how emails are being delivered, and it certainly provides some feedback and insights when there are delivery issues. I would not say that it is 100% accurate, though, on Inbox/Spam/Missing placement details for all ISPs. It certainly helps identify issues, though I would not use it as proof that we were fully put into the inbox (or spam folder).The inbox preview and rendering features are good, and I love the integration with Marketing Cloud. There are other rendering preview options available in the market, and this offering is solid. Just not the strongest. The direct integration with Marketing Cloud certainly makes it easy to use. Budgets permitting, using Return Path as part of a larger portfolio of tools for inbox placement monitoring, blacklist checking, email rendering, etc. would be advised. But it certainly works well as a starting point.

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Verified User

Manager in Marketing

Entertainment Company, 51-200 employees

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Feature Rating Comparison

Aurea LM

Everest (Return Path + 250ok)

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Email deliverability reporting

List management

Triggered drip sequences

Mobile optimization

Aurea LM

Everest (Return Path + 250ok)

Dashboards

Standard reports

Custom reports

Aurea LM

Everest (Return Path + 250ok)

URL Validation

Link Tracking

Image Validation

Inbox Display

Email Accessibility Tools

Spelling and Grammar Check

Spam Testing

Email Previews

Pros

Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
Discussion Lists. There are numerous list setting to customize each list.

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Verified User

Executive in Marketing

Marketing and Advertising Company, 1-10 employees

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Individualized attention. They really dug in to understand our products and services.
Easy-to-understand training and actionable items that you can sustain over a long period of time.
They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.

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Joni Kalstrup

Internet Marketing Manager

Ticketmaster EntertainmentEntertainment, 5001-10,000 employees

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Cons

Tech support is limited for standard users, especially during non business hours even for critical errors
Installation/upgrade is often complicated
Version releases are too frequent

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Kaustav Chakraborty

Sr. Associate - Projects

CognizantBanking, 10,001+ employees

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Device Previews use old Litmus API and therefore slow, would be nice to have a quicker interface
No content builder integration, system relies on emails to be sent to platform often increasing development times
Old user interface, interface has been the same and clunky for many years

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Verified User

Employee in Marketing

Health, Wellness and Fitness Company, 11-50 employees

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Likelihood to Renew

Aurea LM 2.0

Based on 1 answer

We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.

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Verified User

Manager in Marketing

Executive Office Company, 11-50 employees

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Everest (Return Path + 250ok) 8.2

Based on 5 answers

We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.

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Dan Sixbury, PMP, MBA

Web Infrastructure Senior Analyst

Hallmark CardsConsumer Goods, 5001-10,000 employees

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Usability

No score

No answers yet

No answers on this topic

Everest (Return Path + 250ok) 7.3

Based on 1 answer

I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.

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Verified User

Manager in Marketing

Entertainment Company, 51-200 employees

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Support Rating

Aurea LM 5.0

Based on 1 answer

I have not needed to utilize customer support during my use of Lyris LM.

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Verified User

Manager in Marketing

Executive Office Company, 11-50 employees

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Everest (Return Path + 250ok) 9.1

Based on 1 answer

Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.

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Brett Schenker

Email Deliverability Specialist

NGP VANComputer Software, 201-500 employees

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Implementation Rating

Aurea LM 5.0

Based on 1 answer

I was not part of the implementation process.

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Verified User

Manager in Marketing

Executive Office Company, 11-50 employees

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Everest (Return Path + 250ok) 8.2

Based on 1 answer

I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.

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Verified User

Manager in Marketing

Entertainment Company, 51-200 employees

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Alternatives Considered

We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.

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Verified User

Board Member in Social Media

Museums and Institutions Company, 1-10 employees

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Return Path was the first solution that we looked into based on the native integration with Salesforce Marketing Cloud. That was the biggest selling point for us. We didn't do a lot of research on other products but 250ok was one we did look at but ultimately liked Return Path that much more

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Verified User

Manager in Marketing

Higher Education Company, 201-500 employees

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Return on Investment

Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
LM can do almost anything you need. it's complete.
ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.

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Verified User

Executive in Marketing

Marketing and Advertising Company, 1-10 employees

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It has helped identify inbox issues and thus helping our clients reach more inboxes.
They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.

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Verified User

Analyst in Information Technology

Marketing and Advertising Company, 1001-5000 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Aurea LM

Everest (Return Path + 250ok)

Aurea LM

Everest (Return Path + 250ok)

Aurea LM

Everest (Return Path + 250ok)

Aurea LM

Everest (Return Path + 250ok)

Aurea LM

Everest (Return Path + 250ok)

Likelihood to Recommend

Aurea LM

Everest (Return Path + 250ok)

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Email deliverability reporting

List management

Triggered drip sequences

Mobile optimization

Dashboards

Standard reports

Custom reports

URL Validation

Link Tracking

Image Validation

Inbox Display

Email Accessibility Tools

Spelling and Grammar Check

Spam Testing

Email Previews

Pros

Aurea LM

Everest (Return Path + 250ok)

Cons

Aurea LM

Everest (Return Path + 250ok)

Likelihood to Renew

Aurea LM

Everest (Return Path + 250ok)

Usability

Aurea LM

Everest (Return Path + 250ok)

Support Rating

Aurea LM

Everest (Return Path + 250ok)

Implementation Rating

Aurea LM

Everest (Return Path + 250ok)

Alternatives Considered

Aurea LM

Everest (Return Path + 250ok)

Return on Investment

Aurea LM

Everest (Return Path + 250ok)

Screenshots

Aurea LM

Everest (Return Path + 250ok)

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison