Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Azure API Management
Score 7.8 out of 10
N/A
Microsoft's Azure API Management supports creation of API.
$0.04
per 10,000 calls
Twilio
Score 7.1 out of 10
N/A
Twilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.
$0
per min per participant
Pricing
Azure API ManagementTwilio
Editions & Modules
Consumption
0.042 per 10,000 calls
Lightweight and serverless version of API Management service, billed per execution
Developer
$48.04
per month Non-production use cases and evaluations
Basic
$147.17
per month Entry-level production use cases
Standard
$686.72
per month Medium-volume production use cases
Premium
$2,795.17
per month High-volume or enterprise production use cases
Isolated
TBA
per month Enterprise production use cases requiring high degree of isolation
Programmable Video
$0.0015
per min per participant
WhatsApp Business API
$0.0042
Per WhatsApp Template message sent
WhatsApp Business API
$0.005
Per WhatsApp session message
Elastic SIP Trunking
$0.007
Per min for termination
Programmable Messaging
$0.0075
per message sent or received
Programmable Voice
$0.0085
per minute to receive a call
Programmable Voice
$0.013
per min to make a call
Elastic SIP Trunking
$0.045
Per min for origination
Twilio Conversations
$0.05
per active user per month
Twilio Authy
$0.09
per authentication
Programmable Wireless
$0.1
per MB
Twilio Flex (Contact Center)
$1
per active user hour (5000 hours free)
Programmable Wireless
$2.00
per SIM card
Twilio SendGrid Email API
$14.95
per month up to 100k emails. (Up to 40k emails free for 30 days)
Twilio SendGrid Marketing Campaigns
$15
per month for 5,000 contacts and 15,000 emails. Your first 2,000 contacts are free
Twilio Flex (Contact Center)
$150
per named user per month (5000 hours free)
Offerings
Pricing Offerings
Azure API ManagementTwilio
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details1. Pay-as-you-go pricing: Simple usage-based pricing means you don’t get locked into big contracts. 2. Volume discounts: Discounts trigger as your usage grows, so you always get a fair price. 3. Start building today with free trial credit and full API access.
More Pricing Information
Community Pulse
Azure API ManagementTwilio
Top Pros
Top Cons
Features
Azure API ManagementTwilio
API Management
Comparison of API Management features of Product A and Product B
Azure API Management
8.0
4 Ratings
4% below category average
Twilio
-
Ratings
API access control8.94 Ratings00 Ratings
Rate limits and usage policies5.44 Ratings00 Ratings
API usage data8.94 Ratings00 Ratings
API user onboarding9.03 Ratings00 Ratings
API versioning8.94 Ratings00 Ratings
Usage billing and payments5.23 Ratings00 Ratings
API monitoring and logging9.84 Ratings00 Ratings
Best Alternatives
Azure API ManagementTwilio
Small Businesses
NGINX
NGINX
Score 9.1 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
NGINX
NGINX
Score 9.1 out of 10
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 9.6 out of 10
Enterprises
NGINX
NGINX
Score 9.1 out of 10
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 9.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Azure API ManagementTwilio
Likelihood to Recommend
8.0
(4 ratings)
6.5
(78 ratings)
Likelihood to Renew
-
(0 ratings)
7.8
(5 ratings)
Usability
-
(0 ratings)
9.5
(10 ratings)
Performance
-
(0 ratings)
7.1
(23 ratings)
Support Rating
-
(0 ratings)
5.6
(16 ratings)
Implementation Rating
-
(0 ratings)
9.5
(2 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
10.0
(1 ratings)
Professional Services
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Azure API ManagementTwilio
Likelihood to Recommend
Microsoft
APIM is useful for the standard scenarios:
1) Securing your back-end APIs - If you have a legacy back-end web service that has a basic authentication scheme, you can add some additional security by placing APIM in front, and requiring subscription keys. Leverage your existing firewall to ensure only your APIM instance can communicate with your back-end API, and you've basically added a layer of protection.
2) Lift and shift - there are always going to be clients that don't want to update their clients to use a newer API; in some cases you can make a newer API look like an older one by implementing some complex policies in APIM. You can also do the opposite, making older APIs look new, such as making an XML back-end accept both JSON and XML.
3) Centralizing your APIs - if you've acquired another company and want to make their API set look as if it's a part of the larger whole, APIM is an easy way to provide a consistent front-end interface for developers.
Read full review
Twilio
Twilio is well suited to sending SMS reminders to prospects on the lead-up to sales appointments. This has helped us improve attendance rates for these meetings. We also use Twilio to communicate with these prospects post-meeting to make offers on products and services and for feedback on their meeting.
Read full review
Pros
Microsoft
  • Easy commissioning of APIs.
  • Great policies to control access.
  • Easy mock services for testing.
Read full review
Twilio
  • Easy to see my team in one place, when they log in and out and what call status they are in.
  • Twilio is a simple, user friendly way to log in and out of work activities.
  • Excellent services and support.
  • The omnichannel feature which allows agents to get request from all channels.
Read full review
Cons
Microsoft
  • Lack of robustness is a bit of an issue. Several other providers offer more options and capabilities, but then, they are lacking in interface ease.
  • As with anything Azure, pricing is really hard to stay on top of. I always find that you really don’t know what you’re paying for until you get the bill. Having an excellent Azure Administrator can help resolve that.
  • Integrating with app services outside of Azure can be a challenge, or at least much more challenging than just using Azure App Services.
Read full review
Twilio
  • Segment’s email identifier is case-sensitive, which is ridiculous because emails themselves are not case-sensitive. This means that if I send a capitalized email address in an identify call, it will create a duplicate user rather than matching it with the lowercase email. I think this is a technical oversight that should be corrected.
  • I’d like to see more information about the eventual transition of existing Frontline customers to Twilio Flex
  • I’d like to see some integrations between Twilio Studio and OpenAI or another open source LLM to provide automated responses, if this hasn’t been done already
  • I would like to be able to drag and move the actual lines connecting the steps in Twilio Studio, sometimes mine can get pretty messy
  • I think a Bug Report form would be beneficial for developers
Read full review
Likelihood to Renew
Microsoft
No answers on this topic
Twilio
Unless we can get this handled quickly -- less than 1 week -- we will likely switch to another provider who, in my opinion, we'll have to spend close to $3,000 in development time to build a new integration for texting. Our clients need texting and I feel Twilio has failed us miserably.
Read full review
Usability
Microsoft
No answers on this topic
Twilio
Twilio has well documented APIs and examples. There are several tutorials, videos and Q&As regarding their services. So, usability is very good. I must say that advanced knowledge of telephony, API/Programming and error-handling is essential to make good use of Twilio. It's not just plug-and-play unless you are integrated with a system that has all of the programming built for it.
Read full review
Performance
Microsoft
No answers on this topic
Twilio
The problem tends to be us, the user, rather than Twilio. We don't reach out to support fast enough (spend time struggling), but when we have, they've solved our issue immediately. We are rural, so there are signal issues to accommodate, however, we find that a few staff on a few cellular networks can triangulate where we all have signal to put up a sign.
Read full review
Support Rating
Microsoft
No answers on this topic
Twilio
I have not had to communicate with Twilio support in the last 3 years but my past experience with them has been very positive. They replied to my previous requests promptly and kept me well informed to resolve my inquiries. With their documentation that's available, I hardly imagine why anyone would need to contact support since it's all there in a concise and easy to understand format. It would probably take you longer to type out a support ticket than to just open their doc websites.
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Implementation Rating
Microsoft
No answers on this topic
Twilio
The developer APIs and SDKs are super easy to follow.
Read full review
Alternatives Considered
Microsoft
Azure APIM vs Amazon API Gateway:
1) Azure APIM was a complete package that included a developer portal.
2) We are very Microsoft centric - so the Microsoft product suite aligned very well with our business needs.
3) It was faster and easier to stand up Azure APIM for testing than it was for the Amazon API Gateway.
Read full review
Twilio
Twilio was referred to me by a business colleague, and I can't be more thankful! Twilio has helped my Facebook page by leaps and bounds, and I haven't even considered trying another chat option for my page. It is easy to set up, and customer service is quick to answer any and all questions you may have. I highly recommend it!
Read full review
Contract Terms and Pricing Model
Microsoft
No answers on this topic
Twilio
Being in South Africa, direct local currency support would be nice
Read full review
Return on Investment
Microsoft
  • We can always think of positive ROI impact on business
  • It helps to easily facilitate the design, deployment, and maintenance of our APIs
Read full review
Twilio
  • It helps drive the adoption of multi-factor authentication by making second-factor authentication quick and easy.
  • Decreases the number of times a user spends migrating to a new device from an old one.
  • Enables easy access to second-factors of authentication by offering multi-device support, making multi-factor authentication painless.
Read full review
ScreenShots

Twilio Screenshots

Screenshot of To access any of the products in Console, head over to the “Explore Products” section and start building.Screenshot of Whether you prefer to build with a drag-and-drop visual editor or with code, Twilio SendGrid Marketing Campaigns helps you engage your customers through email.Screenshot of Flex is a programmable Contact Center that puts you in control.