What users are saying about
16 Ratings
125 Ratings
16 Ratings
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Score 7.8 out of 100
125 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Basis DSP

Basis DSP is well suited to every type of campaign imaginable. My firm specializes in outreach and education campaigns and we use Basis DSP in order to turn people out to events and to take specific actions. Basis has changed how we do business for the better. The hyperlocal campaigns, native campaigns, and audio campaigns have all added excellent additional capabilities to our tool box and have allowed us to complete very compelling campaigns for our clients.
Matt Kennicott | TrustRadius Reviewer

Twitter Ads

I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere.While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Basis DSP
7.9
Twitter Ads
Data Transfer
Basis DSP
7.7
Twitter Ads
DSP integration
Basis DSP
8.1
Twitter Ads

Ad Campaigns

Basis DSP
9.1
Twitter Ads
Ad campaign creation
Basis DSP
9.4
Twitter Ads
Ad deployment
Basis DSP
8.6
Twitter Ads
Display advertising
Basis DSP
9.2
Twitter Ads
Ad display and retargeting segmentation
Basis DSP
9.3
Twitter Ads
Sequence targeting
Basis DSP
9.0
Twitter Ads

Ad Reporting & Analytics

Basis DSP
7.3
Twitter Ads
Ad dashboards
Basis DSP
7.6
Twitter Ads
Ad performance reports
Basis DSP
7.3
Twitter Ads
Ad conversion tracking
Basis DSP
7.9
Twitter Ads
Ad attribution reporting
Basis DSP
6.9
Twitter Ads
Cross-channel ad management
Basis DSP
6.9
Twitter Ads
Ad forecasting and optimization
Basis DSP
7.5
Twitter Ads

Pros

Basis DSP

  • Provides access to lots of data/user segments in addition to the ability to upload network audiences. User and interest level targeting is easy and powerful
  • API integrations with Basis DSP make it easy for publishers who are using bespoke and/or plug-and-play DMPs, CRMs, or other DSPs to manage campaigns without living in yet another interface.
  • Ad tag integration with DART/DFA ensures that trafficking ads with third-party impression tags/pixels is easy and only needs to be done once.
Cody Wright | TrustRadius Reviewer

Twitter Ads

  • Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
  • Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
  • Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
Anthonia Aveh | TrustRadius Reviewer

Cons

Basis DSP

  • Notification system should be improved.
  • Reporting should be more granular and more dimensions.
  • They should build an API to check costs on an hourly basis.
Gabriela Band | TrustRadius Reviewer

Twitter Ads

  • Limitation of characters to only 140.
  • While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered.
  • Not as many users as Facebook.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Basis DSP

Basis DSP 10.0
Based on 1 answer
No answer on this topic is available.

Twitter Ads

Twitter Ads 6.0
Based on 1 answer
Twitter ads are not the best way for people to promote things because they do not pop out enough on people's feeds.
Anonymous | TrustRadius Reviewer

Usability

Basis DSP

Basis DSP 9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe | TrustRadius Reviewer

Twitter Ads

Twitter Ads 6.0
Based on 1 answer
The tool is ok to use, and ads are becoming more skippable on Twitter, so we are unsure as a company if it's still a good channel for direct response messaging. It does not perform as efficiently as other social platforms for lower funnel marketing. It does well for awareness campaigns that are set and forget, but optimizing for DR is not as efficient when you are trying to manage the ads on the client side.
Anonymous | TrustRadius Reviewer

Support Rating

Basis DSP

Basis DSP 10.0
Based on 1 answer
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe | TrustRadius Reviewer

Twitter Ads

No score
No answers yet
No answers on this topic

Implementation Rating

Basis DSP

Basis DSP 9.0
Based on 1 answer
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe | TrustRadius Reviewer

Twitter Ads

No score
No answers yet
No answers on this topic

Alternatives Considered

Basis DSP

Basis is able to reach ad exchanges that these platforms can not. Basis serves as a one-stop shop whereas these platforms require 3rd party integrations.
Brendan McInerney | TrustRadius Reviewer

Twitter Ads

Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better targeting, cheaper leads, and a better fit for the campaigns we were trying to run. However, there are scenarios in which using Twitter Ads can get you big wins.
Nicholas De Salvo | TrustRadius Reviewer

Return on Investment

Basis DSP

  • We've been able to generate a substantial amount of revenue but the drawback was that we had to hire another full time staff member to handle the manual campaign pacing and reporting.
Anonymous | TrustRadius Reviewer

Twitter Ads

  • One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
  • Another positive impact is that due to having more followers, we now have more visits to our site.
  • A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.
Anonymous | TrustRadius Reviewer

Pricing Details

Basis DSP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Twitter Ads

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Basis DSP
7.9
Twitter Ads
7.8

Likelihood to Renew

Basis DSP
10.0
Twitter Ads
6.0

Usability

Basis DSP
9.0
Twitter Ads
6.0

Support Rating

Basis DSP
10.0
Twitter Ads

Implementation Rating

Basis DSP
9.0
Twitter Ads

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