What users are saying about
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Top Rated
127 Ratings
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Top Rated
905 Ratings

Bitly

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Top Rated
127 Ratings
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Score 8.6 out of 100

Hootsuite

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Top Rated
905 Ratings
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Score 8 out of 100

Feature Set Ratings

    Listening/monitoring

    Bitly

    Feature Set Not Supported
    N/A
    7.6

    Hootsuite

    76%
    Hootsuite ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    7.5
    75%
    135 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    7.2
    72%
    146 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    7.5
    75%
    137 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    8.2
    82%
    190 Ratings

    Publishing

    Bitly

    Feature Set Not Supported
    N/A
    8.2

    Hootsuite

    82%
    Hootsuite ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    9.0
    90%
    261 Ratings

    Audience targeting

    N/A
    0 Ratings
    7.8
    78%
    181 Ratings

    Content optimization

    N/A
    0 Ratings
    7.9
    79%
    216 Ratings

    Workflow management

    N/A
    0 Ratings
    8.2
    82%
    222 Ratings

    Engagement

    Bitly

    Feature Set Not Supported
    N/A
    7.8

    Hootsuite

    78%
    Hootsuite ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    7.7
    77%
    159 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    7.8
    78%
    168 Ratings

    Bulk actions

    N/A
    0 Ratings
    8.0
    80%
    190 Ratings

    Marketing

    Bitly

    Feature Set Not Supported
    N/A
    7.5

    Hootsuite

    75%
    Hootsuite ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    7.0
    70%
    131 Ratings

    Content marketing

    N/A
    0 Ratings
    8.2
    82%
    192 Ratings

    Paid media management

    N/A
    0 Ratings
    7.4
    74%
    123 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    7.6
    76%
    165 Ratings

    Channel coverage/integration

    Bitly

    Feature Set Not Supported
    N/A
    8.5

    Hootsuite

    85%
    Hootsuite ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    9.1
    91%
    240 Ratings

    Facebook

    N/A
    0 Ratings
    8.9
    89%
    248 Ratings

    LinkedIn

    N/A
    0 Ratings
    8.7
    87%
    222 Ratings

    Google+

    N/A
    0 Ratings
    8.9
    89%
    60 Ratings

    Instagram

    N/A
    0 Ratings
    8.2
    82%
    219 Ratings

    Pinterest

    N/A
    0 Ratings
    7.7
    77%
    121 Ratings

    YouTube

    N/A
    0 Ratings
    7.9
    79%
    117 Ratings

    Reporting/analytics

    Bitly

    Feature Set Not Supported
    N/A
    7.8

    Hootsuite

    78%
    Hootsuite ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    7.8
    78%
    194 Ratings

    Real-time tracking

    N/A
    0 Ratings
    7.9
    79%
    201 Ratings

    Competitor analysis

    N/A
    0 Ratings
    7.7
    77%
    134 Ratings

    Account management

    Bitly

    Feature Set Not Supported
    N/A
    8.2

    Hootsuite

    82%
    Hootsuite ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    8.4
    84%
    192 Ratings

    Mobile access

    N/A
    0 Ratings
    8.0
    80%
    212 Ratings

    Attribute Ratings

    • Bitly is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability
    • Hootsuite is rated higher in 5 areas: Availability, Performance, Support Rating, Online Training, Implementation Rating

    Likelihood to Recommend

    8.7

    Bitly

    87%
    56 Ratings
    8.3

    Hootsuite

    83%
    318 Ratings

    Likelihood to Renew

    10.0

    Bitly

    100%
    2 Ratings
    8.8

    Hootsuite

    88%
    80 Ratings

    Usability

    9.5

    Bitly

    95%
    6 Ratings
    9.0

    Hootsuite

    90%
    27 Ratings

    Availability

    9.0

    Bitly

    90%
    2 Ratings
    10.0

    Hootsuite

    100%
    36 Ratings

    Performance

    9.0

    Bitly

    90%
    2 Ratings
    10.0

    Hootsuite

    100%
    32 Ratings

    Support Rating

    8.0

    Bitly

    80%
    15 Ratings
    8.1

    Hootsuite

    81%
    205 Ratings

    In-Person Training

    Bitly

    N/A
    0 Ratings
    6.0

    Hootsuite

    60%
    1 Rating

    Online Training

    7.0

    Bitly

    70%
    1 Rating
    10.0

    Hootsuite

    100%
    8 Ratings

    Implementation Rating

    8.0

    Bitly

    80%
    2 Ratings
    10.0

    Hootsuite

    100%
    65 Ratings

    Product Scalability

    9.0

    Bitly

    90%
    1 Rating

    Hootsuite

    N/A
    0 Ratings

    Likelihood to Recommend

    Bitly

    Generally I would recommend. If you are doing a tiny amount of volume (price sensitive and/or your team needs hands on support) you may be better served elsewhere, but I don't think you're going to get the easy of use and feature set that you would with Bitly. We have found that our user base is also used to seeing Bitly-shortened links in their daily browsing, so are less reticent to click a URL that isn't on our domain
    Anonymous | TrustRadius Reviewer

    Hootsuite

    If you are marketing on many social media platforms, this is a great time saver when it comes to posting on a regular basis, and if you are posting several times a day this works well. If you are only posting to Facebook, or just making Instagram posts, this may not be for you as posting directly to those platforms are always better if you are only doing one or two. But to get total coverage you will want to use several...that is where this program shines.
    Anonymous | TrustRadius Reviewer

    Pros

    Bitly

    • Shorten and link branding: Bitly helps to turn long URLs into short ones that can also be customized to suit any business name.
    • Tracking and analytics: A great thing to be able to see the social media channels that visitors are clicking from and where they are in the world.
    • Integrations: Bitly integrates well with third-party tools to help improve workflow and tech tools.
    • Free plan: There are some great features on the paid plan but for those not yet ready to invest Bitly provides a great free option.
    Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer

    Hootsuite

    • The product has a really interactive media library which is very helpful even when we are out of images.
    • Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
    • It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
    • With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.
    Jake Widner | TrustRadius Reviewer

    Cons

    Bitly

    • One thing I've noticed is that if you're shortening a link that you didn't create - for example shortening the link to a news article that you then want to share on Twitter - the analytics will continue to pull data from the original URL as a whole, and not just your unique Bitlink. It would be nice to be able to pull out the traffic that just my efforts are pulling to the site, and not every single source of traffic that site is getting.
    Corinne Aherne | TrustRadius Reviewer

    Hootsuite

    • Influencer recruitment - we would like to be able to research potential influencers to join our program.
    • Poor reporting and analytics within each platform within the Pro version.
    • Somewhat expensive for the functionality provided.
    • Only 1 user account provided in the Pro version.
    Jeff Thomas | TrustRadius Reviewer

    Pricing Details

    Bitly

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0

    Bitly Editions & Modules

    Edition
    FreeFree
    Basic$352
    CustomizedContact sales team
    1. none
    2. per month
    3. none
    Additional Pricing Details

    Hootsuite

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $49 per month

    Hootsuite Editions & Modules

    Edition
    Professional$491
    Team$1291
    Business$7391
    EnterpriseContact for Pricing
    1. per month
    2. none
    Additional Pricing Details
    Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $129/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts

    Likelihood to Renew

    Bitly

    Bitly 10.0
    Based on 2 answers
    We've had great success with Bitly and will continue using it.
    Anonymous | TrustRadius Reviewer

    Hootsuite

    Hootsuite 8.8
    Based on 80 answers
    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Laura Pence | TrustRadius Reviewer

    Usability

    Bitly

    Bitly 9.5
    Based on 6 answers
    Using Bitly to create shareable, trackable short links for social media couldn't be easier. Bitly is super easy to manage and offers easy monitoring of short links. Even with the few shortcomings or cumbersome features, Bitly is ranked number 1 for shortening links for our organization because of how simple it is to use.
    Stefanie Cash | TrustRadius Reviewer

    Hootsuite

    Hootsuite 9.0
    Based on 27 answers
    The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
    Matthew Hardesty | TrustRadius Reviewer

    Reliability and Availability

    Bitly

    Bitly 9.0
    Based on 2 answers
    I've witnessed very little availability issues with Bitly. This includes very rare occurrences of application errors and unplanned outages, of which I very much appreciate. When there are application errors or outages, Bitly does a great job of handling the issues in a timely manner and I am rarely out of the site for long at all. This is great, considering I was using Bitly for nearly every link that was posted to our social media accounts.
    Holland Pintarch | TrustRadius Reviewer

    Hootsuite

    Hootsuite 10.0
    Based on 36 answers
    Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
    Anonymous | TrustRadius Reviewer

    Performance

    Bitly

    Bitly 9.0
    Based on 2 answers
    I have used Bitly's service on a variety of computers, systems, and browsers. With this being said, I have not noticed much of a change at all between the browsers and computers, and Bitly's performance is top notch. Reports are also completed in a reasonable time frame, and I have had very little problem with lag time on loading different pages on the site. Pages tend to load quite quickly.
    Holland Pintarch | TrustRadius Reviewer

    Hootsuite

    Hootsuite 10.0
    Based on 32 answers
    Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
    Michael Royal | TrustRadius Reviewer

    Support Rating

    Bitly

    Bitly 8.0
    Based on 15 answers
    For us, Bitly is a Godsend an an almost perfect solution. I have no complaints and would recommend them to almost anyone. I guess I would hold back from a 10/10 because short URLs can sometimes look spammy. For us, and what we need it for, it's just about perfect!
    Anonymous | TrustRadius Reviewer

    Hootsuite

    Hootsuite 8.1
    Based on 205 answers
    It works well for my needs. It's not perfect and has occasional small glitches, but so does everything else. I would recommend Hootsuite to teams that need a simple solution to plan and schedule out social media posts, with the added bonus of being able to see quick analytics and dive a lot deeper into follower engagement depending on the amount of time you have to invest.
    Anonymous | TrustRadius Reviewer

    In-Person Training

    Bitly

    No score
    No answers yet
    I did not receive any in-person training, as I felt that I didn't need this type of training in order to understand and learn Bitly. It was quite easy for me to explore Bitly and learn the features myself without needing a person to give me a demo or tutorial. Kudos to making a platform that is very straightforward.
    Holland Pintarch | TrustRadius Reviewer

    Hootsuite

    Hootsuite 6.0
    Based on 1 answer
    Very easy to teach and learn
    Jessica Rudolph | TrustRadius Reviewer

    Online Training

    Bitly

    Bitly 7.0
    Based on 1 answer
    I haven't experienced direct online training - However, several times while learning Bitly by myself I went to the main Bitly page to answer a few questions I had. This includes determining exactly what features I was receiving and then I would explore the website and find these features. Also, I went to the Enterprise tab when both deciding to purchase that upgrade, as well as after I purchased this upgrade. It was very helpful in learning exactly what came with that package and after the upgrade, I was able to look there and learn some of the aspects of the upgrade that I was missing
    Holland Pintarch | TrustRadius Reviewer

    Hootsuite

    Hootsuite 10.0
    Based on 8 answers
    Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
    Anonymous | TrustRadius Reviewer

    Implementation Rating

    Bitly

    Bitly 8.0
    Based on 2 answers
    Very excited to use bitly for link tracing - I was very excited to begin using Bitly for this company, and I've had very favorable impressions of using Bitly in the past for a variety of different jobs. Knowing the amount clicks on each link is important for our overall strategy.
    Holland Pintarch | TrustRadius Reviewer

    Hootsuite

    Hootsuite 10.0
    Based on 65 answers
    One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
    Edgar Carpenter IV | TrustRadius Reviewer

    Alternatives Considered

    Bitly

    We use Pretty Links for custom URLs from our Word Press website. When that is not possible because the URL doesn't originate from the website, we use Bitly. It definitely has a purpose in our day-to-day operations. We also appreciate the information you receive like total clicks, top referrer and top location.
    GAIL PABST | TrustRadius Reviewer

    Hootsuite

    Hootsuite was a great entry-level tool v/s some of the other tools like Falcon and Netbase in terms of breadth of features and solutions across verticals. I feel Hootsuite does a great job for D2C brands v/s enterprise solutions that need a more robust set of features and deeper analytics.
    Mithil Patel | TrustRadius Reviewer

    Scalability

    Bitly

    Bitly 9.0
    Based on 1 answer
    Bitly's scalability is great. When I began using it, I only used it once in a while to promote blog articles from our WordPress site on Twitter. This was due to Twitter's character limit and URL shortening was necessary. However, once I became more familiar with it and started seeing the benefits of many of Bitly's features, I began using it for nearly every link I posted across all of our social media accounts. This increased the workload I filtered through Bitly, and we also upgraded from free to a paid account. This growth was handled very well by Bitly and I was very pleased with its ability to scale so easily.
    Holland Pintarch | TrustRadius Reviewer

    Hootsuite

    No score
    No answers yet
    We haven't needed to scale it all.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Bitly

    • We have seen an increase in event surveys since user Bitly in addition to the QR code
    • There are less technical issues when users are trying to use the Bitly URL
    • Can't beat free and when we have the budget would upgrade as the costs for benefits is worth it
    Shannon Miller | TrustRadius Reviewer

    Hootsuite

    • Really helps with content management
    • Helps show a visual representation of the number of posts per month/quarter as well as results on those posts
    • Helped manage inbound messages from consumers on our social channels, and was especially helpful on Twitter and Facebook where we got a lot of customer service messages
    Corinne Malo | TrustRadius Reviewer

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