Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.
$35
per month
Hootsuite
Score 8.3 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$99
per month
Pricing
Bitly
Hootsuite
Editions & Modules
Basic
$35
per month
Free
Free
Customized
Contact sales team
Professional
$99
per month
Team
$249
per month
Business
$739
per month
Enterprise
Contact for Pricing
Offerings
Pricing Offerings
Bitly
Hootsuite
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
—
*Prices displayed in USD, based on annual billing, but do not include applicable taxes.
Free - 1 user / 2 social accounts
Professional @ $99/month - 1 user / 10 social accounts
Team @ $249/month - 3 users / 20 social accounts
Business - starting @ $739/month - 5 users / 35 social accounts
Enterprise - contact for pricing, unlimited users / 50+ social accounts
I use both Hootsuite and Bit.ly. They worked well together, and one didn't eliminate the need for the other, however I'd prefer if they merged and shared functionality. But using them both seperately seemed to be all that I needed. TinyURL I haven't really used since trying it, …
I use Hootsuite for scheduling social media posts, but it also offers a link shortener, which serves the same purpose as Bitly but with additional features like scheduling posts and monitoring your brand. If you're looking for something a bit more complex than Bitly, I would …
Simplicity of the tool is Bitly’s competitive advantage. It is is easy to use, create links and measure and report analytics. Though Hootsuite had other use cases such as social sharing, scheduling, etc. Bitly is great if you have to shorten links or give the links their own …
It's the easiest tool to use, it is free, and it has the most capabilities. I like how it tracks the link's performance among campaigns. You can customize the link and make it easier for your audience to type in and remember. Bitly is well designed and easy to use without much …
I prefer Bitly to TinyURL or any other URL shortening service by far. Simplicity, less known for having bogus/phishing links and higher integrity. Plus better reporting.
Bitly is more effective at shortening and tracking links. Also since Bitly is so common, people are less hesitant to click on a Bitly short link as opposed to other short links. Bitly has a really easy to look at management system of all your short links. You're able to use …
I used to use tinyURL - they had no analytics, and no customization options. Also, the link generated after the / was longer and took up more room. Bit.ly is better than Hootsuite's OW.LY because it's free. :)
Both options are free, and get the job done, but they do not provide a good overview of the link's performance. Also, these two alternative options do not provide an organized way to retrieve or view previously shortened links, which can require more effort, or simply making a …