Likelihood to Recommend For those using the events module, NetCommunity is great, though if you do a lot of walk/run type of events where individuals sponsor other individuals, something like TeamRaiser might make more sense. If you don't have the staff resources for web developers dedicated to fundraising tasks, then NetCommunity is a great tool. It's not as customisable as an experienced programmer/developer might want, but it still has a lot of options. It also has a lot of nuance, and if you cannot make an investment of time or money into getting staff trained, it's not going to work out well.
Read full review Salesforce Marketing Cloud does an excellent job at collecting and storing leads. Once the leads are qualified by workflows and automations established against your qualifiers, you can begin to segment, target, send communication, and track the efficacy of your campaigns. Being that Salesforce Marketing Cloud is an extension of Salesforce CRM, there is little work that needs to be done to ensure that your SQL are migrated to your CRM once they are ready to do so. The seamlessness between the two systems is paramount to the success of our organization.
Read full review Pros Data integration with The Raiser's Edge - data which is collected in Blackbaud NetCommunity directly integrates with The Raiser's Edge interface and can be seamlessly downloaded into the CRM. Donation/Event/Membership registration - the product comes with out-of-the-box forms that can be used for these basic functions. They are flexible, but structured enough to integrate the data back to the CRM. Email marketing - constituents can be emailed directly from the Blackbaud NetCommunity platform by querying the data available in the CRM. Targeted email communications can be setup as well as ongoing subscriptions/newsetters. Content management - general tools to manage content are available. Business users can add/modify/delete this content without tremendous technical expertise. The content can also be shared across multiple websites - or A/B split tested to determine preference. Friendly URLs - the product allows for friendly URLs that are also more searchable on the major search engines (i.e. Google, Bing, Yahoo, etc.). Read full review Filter relevant content so you can priorize those that are more relevant and resolve it first Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics Configure automation rules to order the work of those who must interact with the customer Read full review Cons When we have carding attacks on our payment gateway it is always a struggle to get all the players to work together and determine how to get us back up and running. ReCAPTCHA at the highest level is not supported, for example. From experience, the product has not been stable in the last couple years and all signs have been pointing towards a sunsetting of this product for years. Read full review The email builder does not offer any way to catch/check bugs across different email service providers Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data. Read full review Likelihood to Renew The only reason for this is due to the fact that we are only using the product for a specific purpose that is not directly tied to the newsletters. There are better products out there for what we are doing with grant processing. We will most likely move to a new software instead of renewing for our purposes
Read full review As of right now we have not seen any other program that integrates as seamlessly into our
Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Read full review Usability The interface with Raiser's Edge and the many different ways our users can interact with the website are a big plus for us. Event registrations are our most popular transaction type and having this on line makes our lives much easier.
Read full review You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
Read full review Reliability and Availability Product is stable is up 99.99% of the time. As a hosted customer, we do experience some minor downtime when routers or switches malfunction. We feel the downtime has been minimal and the communications around these outages has been good.
Read full review Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Read full review Performance Blackbaud NetCommunity uses .NET technology. It can be sluggish at times if not optimized, but overall we have been pleased with the performance when handling large volumes of traffic.
Read full review Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Read full review Support Rating Blackbaud NetCommunity and all of the Blackbaud products have a great support system. Blackbaud NetCommunity offers support through phone calls, chats, online, and email. Their response time is very quick and the support analysts work with you to resolve issues in a very timely matter. If they do not personally know the answer they will direct you to another support analyst that will be able to assist in a resolution.
Read full review They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache Digital Marketing Lead & SalesForce Marketing Cloud Administrator
Read full review In-Person Training As expected. Courseware was a nice reference guide.
Read full review The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Read full review Online Training Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Read full review Implementation Rating I truly wish that "0" was an option. I never really pin-pointed whether the implementation issues that we had were caused by Blackbaud, or if it was part of a larger issue that began in-house.
Read full review From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
Read full review Alternatives Considered We tried to use this for a while and actually had different groups set up to begin implementing the interface into our computer but for some reason, we could not get a handle on it.
iMIS ended up winning out in the long run because it was easier for people of all generations to use and understand. People just preferred the layout and the usability so ultimately it was kept as our main system.
Read full review Salesforce Marketing Cloud stands out for its comprehensive features, scalability, and seamless integration capabilities. Compared to other platforms, its unified suite of tools for email, social media, mobile, and advertising enables streamlined cross-channel campaign management and personalized marketing at scale. We chose Marketing Cloud for its industry leadership, robust ecosystem, and tight integration with
Salesforce CRM, allowing us to deliver exceptional marketing solutions and drive measurable results for our clients efficiently.
Read full review Scalability Salesforce Marketing Cloud helps create profiles for each subscriber. The Contact Builder feature stores information about every subscriber, including whether they're an active customer, their purchase history from the last year, and their email engagement metrics. It also identifies the likelihood of a subscriber churning, aiding in creating personalized campaigns to boost company revenue.
Read full review Return on Investment We were able to purchase a package integrating all types of Blackbaud products which integrate. We are able to update our desktop, mobile donation pages which allow us to take donations while having great support available at all times. The donation forms and email tools are not very visually appealing and user-friendly so this makes it difficult to implement and in return donors don't have a user-friendly experience. Read full review Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects. Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion. Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences. Read full review ScreenShots Salesforce Marketing Cloud Screenshots