BlueConic vs. Ensighten Pulse

Where you are looking for agility and product placement - this is a great product. We were able to move $750k in product in a month due to the pure agility in offering more targetted discounts to users at the right moment. If you use the software correctly - this is like giving your core website experience steriods to offer users the right products at the right time. This shouldn't, however, replace comprehensive funnel testing. Think of it more like hyper offer-management service

Incentivized

Ensighten Pulse is particularly well suited to the type of work Ovative/group does in the marketing attribution space, but is also very well suited to drive the data collection efforts for personalization on-site as well. Pulse is also extremely well suited in scenarios where a client may want to track individuals across many domains or touchpoints

• BlueConic's technology and interface is second to none. They excel at taking potentially difficult tasks and making them easy for users to accomplish without having to stretch the platform's limits or reach out to customer support.
• The way BlueConic integrates with websites almost seems like magic; by placing a single tag you're able to track almost everything and deploy website personalization.
• BlueConic releases frequent updates to the platform, like new integrations to other platforms and different tools for tracking data.

Incentivized

• Pulse is the ultimate tracking tool. Almost anything you want to do with it is enabled and capable.
• Pricing for Pulse was very aggressive as an early buyer.
• The support team for Pulse is always very quick to respond and adapt their product roadmap to meet customer feedback.

• They should have the ability to port data beyond O&O properties. This is likely more complex than I make it seem, but a deal w/ a DMP to be able to do so would likely solve the issue.
• Could have some more "out of the box" APIs.
• WOuld be great if they had in-house consultants that could come and help set-up best practices with your other existing partnerships (this would be a HUGE ask though; places like Salesforce charge thousands for such services).

Incentivized

• Documentation - While Ensighten Pulse itself and the implementation process of the core components are documented rather well, the peripheral implementation steps, i.e. how to use this with a specific marketing platform, are not well documented. That said, the Ensighten support channels have been hugely beneficial in making these steps happen.

BlueConic is more lightweight and allows for more unique experiences at the same time. Again - this isn't meant to perfect the core UX of your site, but sit on top to deliver unique experiences to control offer management and close rates.

Incentivized

• BlueConic has lead to a deeper understanding of how customers engage with our content

Incentivized

• We identified over 20M impressions that should have been re-allocated due to frequency caps and have utilized our modeling to push more adaptive frequency caps by marketing message through our ad network.
• We will pilot a program where we block 'saturated' users and those exhibiting 'bot-like' behavior through our ad networks to further improve our advertising effectiveness.
• We do have a resource cost in maintaining a separate server and a systems developer to maintain our environment. Where I'd prefer to pay for a full SaaS application and utilize that resource in another area.