BombBomb in Colorado Springs offers a video messaging and marketing platform to accelerate and personalize sales processes. The video, which integrates with Gmail, Salesforce, and Outlook, provides open tracking and video response capabilities, reminder and notifications, reusable text for sales emails, and content library custom branded content for integration with emails.
$38
per month
Wipster
Score 8.1 out of 10
N/A
New Zealand based Wipster offers their video publishing and analytics platform that supports marketing teams with publishing data, view and engagement data, and detailed metadata, contained within an organized media asset library.
BombBomb is great for direct, individually-sent emails where you want to custom the email, particularly with a video message. BombBomb is not the best mass email tool that I have seen on the market. In my experience, they penalize you when people unsubscribe, even if they NEED to be receiving your emails. We have people who unsubscribe and then miss info they need for work. That's not our fault. But, in our experience, BombBomb displays that we are not a good company to mass email because of it.
I actively talk about Wipster and show off how I'm able to get so much done with my clients because of this tool all of the time! If you own or work at a digital agency, it's a must! I'm using Wipster for short and long-form media, it just makes everything so much easier for me.
I like BombBomb's animated GIF preview of our video content. I think it's definitely more attention-grabbing than traditional email.
BombBomb's automation tools are simple and easy to use. You can program a series of emails to go out X number days following the previous one and at a certain point in time.
BombBomb's email builder is also pretty easy to use, once you get the hang of it. (If you've used other email tools, Constant Contact, MailChimp, etc. --- this one should be a snap.)
Wipster was one of the first applications to allow for frame-by-frame video feedback. This provided a unique opportunity to make feedback far more intelligible than before. Before Wipster, we needed to reference phone calls, notes, emails, and messages, as well as communicate verbally with our project managers. A lot of information can get lost this way, but Wipster places the feedback directly with the video, which makes it super easy to understand what the client desires for their video to look like.
Wipster allows for a client to select a location on a frame where their feedback is referencing. It's fairly archaic, but it works. Client feedback sits next to the playback window so it's somewhat easy to reference what the client wants.
Wipster also allows for integration with editing software like Premiere Pro, which speeds up the editing process as well.
As said before, the usability is very straightforward and the customization options are good enough to get the job done. There is a mobile app to help with real-time engagement so that is useful too. They offer plenty of training and best practices to make sure you are getting the most out of BombBomb.
Overall it's very easy to use and the video emails stand out. Everything loads quickly and they make it easy to set up. It features CRM-like functionality to view opens, clicks, time watched, etc., but it doesn't port that info over to your existing CRM which is where some of the friction occurs. Still, it's amazing for what it does. I recommend giving it a try for our outreach.
A few times over the years I have asked for features to be added to BombBomb and I am amazed at how fast they can implement. Zapier integration is a perfect example. They implemented the connection to Zapier within 30 days of my feature request. It took a much larger company, Keller Williams Realty over 10 years to implement the same request.
While the technical issues we have encountered with Wipster have been very low in the time we've used the service, the few instances where we have needed assistance were met promptly and effectively by Wipster's Support Team. This support even extended all the way from the platform's founder, as I received help from him, which really impressed me.
I believe my customer service director looked into a couple of other companies before deciding on BombBomb and I know the Outlook integration was a big deal. I think they really liked how easy the program is to use too.
After my experience with Wipster at my old job, when I started a business I knew I needed to look into alternatives. Despite the areas it failed, Wipster still made it easier to do my job. At this point, I've switched to Frame.io and it's hard to look elsewhere. Frame.io does everything Wipster does but heaps better. It's easier to use, easier to organize, cleaner interface, and accomplishes my goals at a reasonable cost to the business.
Overall, I think BombBomb has given us a positive ROI on our email marketing efforts. I don't have numbers to support that claim, but it's more affordable and better positioned for what we needed to do than many other tools out in the marketplace. If you need to differentiate your email, the video component is a great way to go.
